TATA Consultancy Services (TCS) SWOT Analysis, Competitors & USP
TATA Consultancy Services (TCS) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TATA Consultancy Services (TCS), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TATA Consultancy Services (TCS) to benchmark its business & performance as compared to the competitors, and make strategic improvements. TATA Consultancy Services (TCS) is one of the leading brands in the IT & Technology sector.
The article below lists the TATA Consultancy Services (TCS) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TATA Consultancy Services (TCS) SWOT Analysis:
In this article:
SWOT Analysis of TATA Consultancy Services (TCS)
For TATA Consultancy Services (TCS), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
TATA Consultancy Services (TCS) Strengths
The strengths of TATA Consultancy Services (TCS) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TATA Consultancy Services (TCS) :
1) High command on local and domestic market(India)
2) Strong brand backing (TATA)
3) Strong Ethics
4) Brand Image is quite strong in markets it serves
5) Employee strength of over 300000
TATA Consultancy Services (TCS) Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TATA Consultancy Services (TCS) SWOT Analysis:
1) Not very strong in product segment
TATA Consultancy Services (TCS) Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TATA Consultancy Services (TCS) SWOT Analysis:
1) Emerging markets
2) Product market e.g. domain targeted offerings
3) Repeat Business from existing clients
TATA Consultancy Services (TCS) Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TATA Consultancy Services (TCS) are as mentioned:
1) Attrition and Employee loyalty
2) Bigger MNC's entering India and competing for global clients
3) Focussing on organic growth
TATA Consultancy Services (TCS) Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of TATA Consultancy Services (TCS):
1. Infosys
2. Wipro Technologies
3. Mahindra Satyam
4. Cognizant
5. IBM
Hence this concludes the TATA Consultancy Services (TCS) SWOT analysis.
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About TATA Consultancy Services (TCS)
|
TCS (Tata Consultancy Services) | |
| Parent Company | Tata Group |
|---|---|
| Category |
IT Services |
| Sector | |
| Tagline/Slogans |
Experience Certainty |
| USP |
India's largest IT company |
| TATA Consultancy Services (TCS) STP | |
| Segmentation |
Enterprises seeking IT solutions |
| Target Market |
Large overseas enterprises along with domestic clients. Focus on emerging markets as well. |
| Positioning | Trustworthy company with big customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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