TATA Consultancy Services (TCS) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TATA Consultancy Services (TCS) analyses the brand by its strengths, weaknesses, opportunities & threats. In TATA Consultancy Services (TCS) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TATA Consultancy Services (TCS) to benchmark its business & performance as compared to the competitors. TATA Consultancy Services (TCS) is one of the leading brands in the IT & Technology sector.

The table below lists the TATA Consultancy Services (TCS) SWOT (Strengths, Weaknesses, Opportunities, Threats), top TATA Consultancy Services (TCS) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TATA Consultancy Services (TCS) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

TCS (Tata Consultancy Services)

Parent CompanyTata Group
Category

IT Services

Sector

IT & Technology

Tagline/Slogans

Experience Certainty

USP

India's largest IT company

TATA Consultancy Services (TCS) STP
Segment

Enterprises seeking IT solutions

Target Group

Large overseas enterprises along with domestic clients. Focus on emerging markets as well.

Positioning Trustworthy company with big customers
SWOT Analysis of TATA Consultancy Services (TCS)
TATA Consultancy Services (TCS) Strengths

Below are the Strengths in the SWOT Analysis of TATA Consultancy Services (TCS):

1) High command on local and domestic market(India)
2) Strong brand backing (TATA)
3) Strong Ethics
4) Brand Image is quite strong in markets it serves
5) Employee strength of over 300000

TATA Consultancy Services (TCS) Weaknesses

Here are the weaknesses in the TATA Consultancy Services (TCS) SWOT Analysis:

1) Not very strong in product segment

TATA Consultancy Services (TCS) Opportunities

Following are the Opportunities in TATA Consultancy Services (TCS) SWOT Analysis:

1) Emerging markets
2) Product market e.g. domain targeted offerings
3) Repeat Business from existing clients

TATA Consultancy Services (TCS) Threats

The threats in the SWOT Analysis of TATA Consultancy Services (TCS) are as mentioned:

1) Attrition and Employee loyalty
2) Bigger MNC's entering India and competing for global clients
3) Focussing on organic growth

TATA Consultancy Services (TCS) Competition
TATA Consultancy Services (TCS) Competitors

Below are the top 5 competitors of TATA Consultancy Services (TCS):

1. Infosys
2. Wipro Technologies
3. Mahindra Satyam
4. Cognizant
5. IBM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TATA Consultancy Services (TCS). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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