TATA Consultancy Services (TCS) SWOT Analysis, Competitors & USP
SWOT analysis of TATA Consultancy Services (TCS) analyses the brand by its strengths, weaknesses, opportunities & threats. In TATA Consultancy Services (TCS) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TATA Consultancy Services (TCS) to benchmark its business & performance as compared to the competitors. TATA Consultancy Services (TCS) is one of the leading brands in the IT & Technology sector.
The table below lists the TATA Consultancy Services (TCS) SWOT (Strengths, Weaknesses, Opportunities, Threats), top TATA Consultancy Services (TCS) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
TCS (Tata Consultancy Services) | |
| Parent Company | Tata Group |
|---|---|
| Category |
IT Services |
| Sector | |
| Tagline/Slogans |
Experience Certainty |
| USP |
India's largest IT company |
| TATA Consultancy Services (TCS) STP | |
| Segment |
Enterprises seeking IT solutions |
| Target Group |
Large overseas enterprises along with domestic clients. Focus on emerging markets as well. |
| Positioning | Trustworthy company with big customers |
| SWOT Analysis of TATA Consultancy Services (TCS) | |
| TATA Consultancy Services (TCS) Strengths |
Below are the Strengths in the SWOT Analysis of TATA Consultancy Services (TCS): 1) High command on local and domestic market(India) |
| TATA Consultancy Services (TCS) Weaknesses |
Here are the weaknesses in the TATA Consultancy Services (TCS) SWOT Analysis: 1) Not very strong in product segment |
| TATA Consultancy Services (TCS) Opportunities |
Following are the Opportunities in TATA Consultancy Services (TCS) SWOT Analysis: 1) Emerging markets |
| TATA Consultancy Services (TCS) Threats |
The threats in the SWOT Analysis of TATA Consultancy Services (TCS) are as mentioned: 1) Attrition and Employee loyalty |
| TATA Consultancy Services (TCS) Competition | |
| TATA Consultancy Services (TCS) Competitors |
Below are the top 5 competitors of TATA Consultancy Services (TCS): 1. Infosys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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