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TATA Consultancy Services (TCS) SWOT Analysis

Here is a detailed SWOT analysis of TATA Consultancy Services (TCS) covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in IT & Technology category Read time:

TATA Consultancy Services (TCS) Strengths

  1. High command on local and domestic market(India)
  2. Strong brand backing (TATA)
  3. Strong Ethics
  4. Brand Image is quite strong in markets it serves
  5. Employee strength of over 300000

Above are the strengths in the SWOT Analysis of TATA Consultancy Services (TCS). The strengths of TATA Consultancy Services (TCS) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TATA Consultancy Services (TCS) Weaknesses

  1.  Not very strong in product segment

These were the weaknesses in the TATA Consultancy Services (TCS) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TATA Consultancy Services (TCS) Opportunities

  1. Emerging markets
  2. Product market e.g. domain targeted offerings
  3. Repeat Business from existing clients

Above we covered the opportunities in TATA Consultancy Services (TCS) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about TATA Consultancy Services (TCS)

    TATA Consultancy Services (TCS) Threats

    1. Attrition and Employee loyalty
    2. Bigger MNC's entering India and competing for global clients
    3. Focussing on organic growth

    The threats in the SWOT Analysis of TATA Consultancy Services (TCS) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the TATA Consultancy Services (TCS) SWOT analysis.

    About TATA Consultancy Services (TCS)

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    TCS (Tata Consultancy Services)

    Parent CompanyTata Group
    Category

    IT Services

    Sector

    IT & Technology

    Tagline/Slogans

    Experience Certainty

    USP

    India's largest IT company

    TATA Consultancy Services (TCS) STP
    Segmentation

    Enterprises seeking IT solutions

    Target Market

    Large overseas enterprises along with domestic clients. Focus on emerging markets as well.

    Positioning Trustworthy company with big customers


    This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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