TATA Consultancy Services (TCS) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

TATA Consultancy Services (TCS) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TATA Consultancy Services (TCS), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TATA Consultancy Services (TCS) to benchmark its business & performance as compared to the competitors, and make strategic improvements. TATA Consultancy Services (TCS) is one of the leading brands in the IT & Technology sector.

The article below lists the TATA Consultancy Services (TCS) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TATA Consultancy Services (TCS) SWOT Analysis:

SWOT Analysis of TATA Consultancy Services (TCS)

For TATA Consultancy Services (TCS), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TATA Consultancy Services (TCS) Strengths

The strengths of TATA Consultancy Services (TCS) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TATA Consultancy Services (TCS) :

1) High command on local and domestic market(India)
2) Strong brand backing (TATA)
3) Strong Ethics
4) Brand Image is quite strong in markets it serves
5) Employee strength of over 300000

TATA Consultancy Services (TCS) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TATA Consultancy Services (TCS) SWOT Analysis:

1) Not very strong in product segment

TATA Consultancy Services (TCS) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TATA Consultancy Services (TCS) SWOT Analysis:

1) Emerging markets
2) Product market e.g. domain targeted offerings
3) Repeat Business from existing clients

TATA Consultancy Services (TCS) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TATA Consultancy Services (TCS) are as mentioned:

1) Attrition and Employee loyalty
2) Bigger MNC's entering India and competing for global clients
3) Focussing on organic growth

TATA Consultancy Services (TCS) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of TATA Consultancy Services (TCS):

1. Infosys
2. Wipro Technologies
3. Mahindra Satyam
4. Cognizant
5. IBM

Hence this concludes the TATA Consultancy Services (TCS) SWOT analysis.

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About TATA Consultancy Services (TCS)

TCS (Tata Consultancy Services)

Parent CompanyTata Group

IT Services


IT & Technology


Experience Certainty


India's largest IT company

TATA Consultancy Services (TCS) STP

Enterprises seeking IT solutions

Target Market

Large overseas enterprises along with domestic clients. Focus on emerging markets as well.

Positioning Trustworthy company with big customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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