Assa Abloy SWOT Analysis, Competitors & USP
SWOT analysis of Assa Abloy analyses the brand by its strengths, weaknesses, opportunities & threats. In Assa Abloy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Assa Abloy to benchmark its business & performance as compared to the competitors. Assa Abloy is one of the leading brands in the IT & Technology sector.
The table below lists the Assa Abloy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Assa Abloy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Assa Abloy | |
| Parent Company |
Assa Abloy Group |
|---|---|
| Category |
Security |
| Sector | |
| Tagline/ Slogan |
NA |
| USP |
Largest manufacturer of high-security locks in world |
| Assa Abloy STP | |
| Segment |
Enterprises which needs security systems |
| Target Group |
Provides security and surveillance to any place or object |
| Positioning |
Provides unparalleled security than anyone |
| SWOT Analysis of Assa Abloy | |
| Assa Abloy Strengths |
Below are the Strengths in the SWOT Analysis of Assa Abloy: 1.Efficient use of resources 2.Strong growth prospects 3.Has strong and wide product portfolio 4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280. |
| Assa Abloy Weaknesses |
Here are the weaknesses in the Assa Abloy SWOT Analysis: 1. Dependency on distributor |
| Assa Abloy Opportunities |
Following are the Opportunities in Assa Abloy SWOT Analysis: 1. Construction spending in Europe 2. Corporate restructuring 3. Focus on research and development |
| Assa Abloy Threats |
The threats in the SWOT Analysis of Assa Abloy are as mentioned: 1. Intense competition 2. Strict laws and regulations |
| Assa Abloy Competition | |
| Assa Abloy Competitors |
Below are the top 4 competitors of Assa Abloy: 1. G4S 2. Dunbar Armored 3. Garda cash Logistics 4. Brink's Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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