Assa Abloy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Assa Abloy analyses the brand by its strengths, weaknesses, opportunities & threats. In Assa Abloy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Assa Abloy to benchmark its business & performance as compared to the competitors. Assa Abloy is one of the leading brands in the IT & Technology sector.

The table below lists the Assa Abloy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Assa Abloy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Assa Abloy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Assa Abloy

Parent Company

Assa Abloy Group




IT & Technology

Tagline/ Slogan



Largest manufacturer of high-security locks in world

Assa Abloy STP

Enterprises which needs security systems

Target Group

Provides security and surveillance to any place or object 


Provides unparalleled security than anyone

SWOT Analysis of Assa Abloy
Assa Abloy Strengths

Below are the Strengths in the SWOT Analysis of Assa Abloy:

1.Efficient use of resources

2.Strong growth prospects

3.Has strong and wide product portfolio

4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.

Assa Abloy Weaknesses

Here are the weaknesses in the Assa Abloy SWOT Analysis:

1. Dependency on distributor

Assa Abloy Opportunities

Following are the Opportunities in Assa Abloy SWOT Analysis:

1. Construction spending in Europe

2. Corporate restructuring

3. Focus on research and development

Assa Abloy Threats

The threats in the SWOT Analysis of Assa Abloy are as mentioned:

1. Intense competition

2. Strict laws and regulations

Assa Abloy Competition
Assa Abloy Competitors

Below are the top 4 competitors of Assa Abloy:

1. G4S

2. Dunbar Armored

3. Garda cash Logistics

4. Brink's Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Assa Abloy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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