Assa Abloy SWOT Analysis
Assa Abloy is one of the leading brands in the IT & Technology sector. Assa Abloy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Assa Abloy:
Quick Glance:
Assa Abloy Strengths
- Efficient use of resources
- Strong growth prospects
- Has strong and wide product portfolio
- Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.
Above are the strengths in the SWOT Analysis of Assa Abloy. The strengths of Assa Abloy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Assa Abloy Weaknesses
- Dependency on distributor
These were the weaknesses in the Assa Abloy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Assa Abloy Opportunities
- Construction spending in Europe
- Corporate restructuring
- Focus on research and development
Above we covered the opportunities in Assa Abloy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Assa Abloy Threats
- Intense competition
- Strict laws and regulations
The threats in the SWOT Analysis of Assa Abloy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Assa Abloy SWOT analysis.
Continue reading more about the brand/company.
About Assa Abloy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Assa Abloy | |
| Parent Company |
Assa Abloy Group |
|---|---|
| Category |
Security |
| Sector | |
| Tagline/ Slogan |
NA |
| USP |
Largest manufacturer of high-security locks in world |
| Assa Abloy STP | |
| Segmentation |
Enterprises which needs security systems |
| Target Market |
Provides security and surveillance to any place or object |
| Positioning |
Provides unparalleled security than anyone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Assa Abloy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
