Assa Abloy SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Assa Abloy is one of the leading brands in the IT & Technology sector. Assa Abloy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Assa Abloy:

Assa Abloy Strengths

  1. Efficient use of resources
  2. Strong growth prospects
  3. Has strong and wide product portfolio
  4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.

Above are the strengths in the SWOT Analysis of Assa Abloy. The strengths of Assa Abloy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Assa Abloy Weaknesses

  1. Dependency on distributor

These were the weaknesses in the Assa Abloy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Assa Abloy Opportunities

  1. Construction spending in Europe
  2. Corporate restructuring
  3. Focus on research and development

Above we covered the opportunities in Assa Abloy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Assa Abloy Threats

  1. Intense competition
  2. Strict laws and regulations

The threats in the SWOT Analysis of Assa Abloy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Assa Abloy SWOT analysis.

Continue reading more about the brand/company.

About Assa Abloy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Assa Abloy

Parent Company

Assa Abloy Group

Category

Security

Sector

IT & Technology

Tagline/ Slogan

NA

USP

Largest manufacturer of high-security locks in world

Assa Abloy STP
Segmentation

Enterprises which needs security systems

Target Market

Provides security and surveillance to any place or object 

Positioning

Provides unparalleled security than anyone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Assa Abloy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin