Assa Abloy SWOT Analysis, Competitors & USP
SWOT analysis of Assa Abloy analyses the brand by its strengths, weaknesses, opportunities & threats. In Assa Abloy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Assa Abloy to benchmark its business & performance as compared to the competitors. Assa Abloy is one of the leading brands in the IT & Technology sector.
The table below lists the Assa Abloy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Assa Abloy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Assa Abloy | |
| Parent Company |
Assa Abloy Group |
|---|---|
| Category |
Security |
| Sector | |
| Tagline/ Slogan |
NA |
| USP |
Largest manufacturer of high-security locks in world |
| Assa Abloy STP | |
| Segment |
Enterprises which needs security systems |
| Target Group |
Provides security and surveillance to any place or object |
| Positioning |
Provides unparalleled security than anyone |
| SWOT Analysis of Assa Abloy | |
| Assa Abloy Strengths |
Below are the Strengths in the SWOT Analysis of Assa Abloy: 1.Efficient use of resources 2.Strong growth prospects 3.Has strong and wide product portfolio 4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280. |
| Assa Abloy Weaknesses |
Here are the weaknesses in the Assa Abloy SWOT Analysis: 1. Dependency on distributor |
| Assa Abloy Opportunities |
Following are the Opportunities in Assa Abloy SWOT Analysis: 1. Construction spending in Europe 2. Corporate restructuring 3. Focus on research and development |
| Assa Abloy Threats |
The threats in the SWOT Analysis of Assa Abloy are as mentioned: 1. Intense competition 2. Strict laws and regulations |
| Assa Abloy Competition | |
| Assa Abloy Competitors |
Below are the top 4 competitors of Assa Abloy: 1. G4S 2. Dunbar Armored 3. Garda cash Logistics 4. Brink's Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Assa Abloy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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