Assa Abloy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Assa Abloy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Assa Abloy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Assa Abloy is one of the leading brands in the IT & Technology sector.
The article below lists the Assa Abloy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Assa Abloy SWOT Analysis:
In this article:
For Assa Abloy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Assa Abloy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Assa Abloy :
1.Efficient use of resources
2.Strong growth prospects
3.Has strong and wide product portfolio
4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Assa Abloy SWOT Analysis:
1. Dependency on distributor
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Assa Abloy SWOT Analysis:
1. Construction spending in Europe
2. Corporate restructuring
3. Focus on research and development
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Assa Abloy are as mentioned:
1. Intense competition
2. Strict laws and regulations
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Assa Abloy:
2. Dunbar Armored
3. Garda cash Logistics
4. Brink's Company
Hence this concludes the Assa Abloy SWOT analysis.
Continue reading more about the brand/company.
Assa Abloy Group
Largest manufacturer of high-security locks in world
|Assa Abloy STP|
Enterprises which needs security systems
Provides security and surveillance to any place or object
Provides unparalleled security than anyone
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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