Assa Abloy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Assa Abloy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Assa Abloy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Assa Abloy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Assa Abloy is one of the leading brands in the IT & Technology sector.

The article below lists the Assa Abloy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Assa Abloy SWOT Analysis:

SWOT Analysis of Assa Abloy

For Assa Abloy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Assa Abloy Strengths

The strengths of Assa Abloy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Assa Abloy :

1.Efficient use of resources

2.Strong growth prospects

3.Has strong and wide product portfolio

4. Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.

Assa Abloy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Assa Abloy SWOT Analysis:

1. Dependency on distributor

Assa Abloy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Assa Abloy SWOT Analysis:

1. Construction spending in Europe

2. Corporate restructuring

3. Focus on research and development

Assa Abloy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Assa Abloy are as mentioned:

1. Intense competition

2. Strict laws and regulations

Assa Abloy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Assa Abloy:

1. G4S

2. Dunbar Armored

3. Garda cash Logistics

4. Brink's Company

Hence this concludes the Assa Abloy SWOT analysis.

Continue reading more about the brand/company.

About Assa Abloy

Assa Abloy

Parent Company

Assa Abloy Group




IT & Technology

Tagline/ Slogan



Largest manufacturer of high-security locks in world

Assa Abloy STP

Enterprises which needs security systems

Target Market

Provides security and surveillance to any place or object 


Provides unparalleled security than anyone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Assa Abloy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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