MediaTek SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MediaTek analyses the brand by its strengths, weaknesses, opportunities & threats. In MediaTek SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MediaTek to benchmark its business & performance as compared to the competitors. MediaTek is one of the leading brands in the IT & Technology sector.

The article below lists the MediaTek SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MediaTek SWOT Analysis:

SWOT Analysis of MediaTek

For MediaTek, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MediaTek Strengths

The strengths of MediaTek looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MediaTek :

1.Strong business capabilities

2. Diversified Market presence, company operates in more than 10 countries.

3. Has employee strength is more than 4,275 worldwide and revenue of US $ 3.625 billion.

MediaTek Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MediaTek SWOT Analysis:

1. Few Legal proceedings


MediaTek Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MediaTek SWOT Analysis:

1. Positive outlook for semiconductor/ electronic market

2. Increasing demand for 3G and 4G

MediaTek Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MediaTek are as mentioned:

1. Rapid technological changes

2. Environmental regulations


MediaTek Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of MediaTek:

1. Texas instruments

2. Linear technology

3.National semiconductor

Hence this concludes the MediaTek SWOT analysis.

Continue reading more about the brand/company.

About MediaTek

MediaTek Inc.

Parent Company

MediaTek ,Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

NA

USP

Market leader for wireless communication technology and digital multimedia solutions

MediaTek STP
Segmentation

Provides a product for companies producing high-definition TV, optical storage, DVD and Blu-ray products.

Target Market

Serves both B2B and B2C customers

Positioning

Provides innovative and quality product

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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