MediaTek SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MediaTek analyses the brand by its strengths, weaknesses, opportunities & threats. In MediaTek SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MediaTek to benchmark its business & performance as compared to the competitors. MediaTek is one of the leading brands in the IT & Technology sector.

The table below lists the MediaTek SWOT (Strengths, Weaknesses, Opportunities, Threats), top MediaTek competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

MediaTek SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

MediaTek Inc.

Parent Company

MediaTek ,Inc.




IT & Technology

Tagline/ Slogan



Market leader for wireless communication technology and digital multimedia solutions

MediaTek STP

Provides a product for companies producing high-definition TV, optical storage, DVD and Blu-ray products.

Target Group

Serves both B2B and B2C customers


Provides innovative and quality product

SWOT Analysis of MediaTek
MediaTek Strengths

Below are the Strengths in the SWOT Analysis of MediaTek:

1.Strong business capabilities

2. Diversified Market presence, company operates in more than 10 countries.

3. Has employee strength is more than 4,275 worldwide and revenue of US $ 3.625 billion.

MediaTek Weaknesses

Here are the weaknesses in the MediaTek SWOT Analysis:

1. Few Legal proceedings

MediaTek Opportunities

Following are the Opportunities in MediaTek SWOT Analysis:

1. Positive outlook for semiconductor/ electronic market

2. Increasing demand for 3G and 4G

MediaTek Threats

The threats in the SWOT Analysis of MediaTek are as mentioned:

1. Rapid technological changes

2. Environmental regulations

MediaTek Competition
MediaTek Competitors

Below are the top 3 competitors of MediaTek:

1. Texas instruments

2. Linear technology

3.National semiconductor

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MediaTek. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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