SWOT analysis of GameStop analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GameStop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like GameStop to benchmark its business & performance as compared to the competitors and industry. GameStop is one of the leading brands in the IT & Technology sector. The table below also lists the top GameStop competitors and elaborates GameStop market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
‘GameStop’ | |
| Parent Company |
GameStop Corporation |
|---|---|
| Category |
Computer & Electronics Retail |
| Sector | |
| Tagline/ Slogan |
“Power to the players” |
| USP |
Gaming entertainment provider |
| GameStop STP | |
| Segment |
Youngsters, teen agers, middle age group |
| Target Corporation Group |
School, college students, professionals |
| Positioning |
Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software |
| GameStop SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GameStop. Strengths are: 1. Market leader in video games and related hardware 2. Large profit margin 3. Huge distribution network of about 5453 stores globally 4. Cash Surplus company, so can easily go into expansion mode 5. Large number of employee strength of about 44,000 |
| Weaknesses |
Here are the weaknesses in the GameStop SWOT Analysis: 1. It is supplier concentrated, not a manufacturer. So, large dependence on suppliers 2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like China, India etc |
| Opportunities |
Following are the Opportunities in GameStop SWOT Analysis: 1. With booming Video game market, it has large scope of expansion 2. It can grow in number of stores so as to cater more demands of Customers 3. It can increase its product line and make it more efficient |
| Threats |
The threats in the SWOT Analysis of GameStop are as mentioned: 1. There is increasing competition in sector company operates 2. A lot of business is taken away by piracy which should be dealt seriously 3. Booming E-commerce is another threat |
| GameStop Competition | |
| Competitors |
Below are the top 6 GameStop competitors: 1. Toy's r us 2. Best buy 4. Circuit City 5. Walmart 6. Kmart |
The brandguide table above concludes the GameStop SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GameStop. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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