GameStop SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 13499

SWOT Analysis of GameStop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

GameStop Corporation


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

“Power to the players”


Gaming entertainment provider

GameStop STP


Youngsters, teen agers, middle age group

Target Corporation Group

School, college students, professionals


Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software 

GameStop SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GameStop :

1. Market leader in video games and related hardware

2. Large profit margin

3. Huge distribution network of about 5453 stores globally

4. Cash Surplus company, so can easily go into expansion mode

5. Large number of employee strength of about  44,000


1. It is supplier concentrated, not a manufacturer. So,  large dependence on suppliers

2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like China, India etc


1. With booming Video game market, it has large scope of expansion

2. It can grow in number of stores so as to cater more demands of Customers

3. It can increase its product line and make it more efficient


1. There is increasing competition in sector company operates

2. A lot of business is taken away by piracy which should be dealt


3. Booming E-commerce is another threat

GameStop Competition


Below are the 6 main GameStop competitors :

1. Toy's r us

2. Best buy

3. Target Corporation

4. Circuit City

5. Walmart

6. Kmart

The brandguide table above concludes the GameStop SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to GameStop. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: