GameStop SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 05, 2021

SWOT analysis of GameStop analyses the brand by its strengths, weaknesses, opportunities & threats. In GameStop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GameStop to benchmark its business & performance as compared to the competitors. GameStop is one of the leading brands in the IT & Technology sector.

The table below lists the GameStop SWOT (Strengths, Weaknesses, Opportunities, Threats), top GameStop competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

GameStop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GameStop Brand Analysis
Parent Company

GameStop Corporation


Computer & Electronics Retail


IT & Technology

Tagline/ Slogan

“Power to the players”


Gaming entertainment provider

GameStop STP

Youngsters, teen agers, middle age group

Target Corporation Group

School, college students, professionals


Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software 

SWOT Analysis of GameStop
GameStop Strengths

Below are the Strengths in the SWOT Analysis of GameStop:

1. GameStop is a market leader in video games and related hardware retailer based out of USA

2. GameStop has a large profit margin and has an annual business of around $5 billion

3. The company has a huge distribution network, having more than about 4000 retail stores globally

4. GameStop has a strong employee strength of more than 30,000 people working with the company

5. The company is listed on the NYSE, and has a strong presence on the stock market

6. The brand has been recognized by reputed platforms by Fortune 500

7. GameStop has acquired several retail chains, which has strengthened its position in the market

GameStop Weaknesses

Here are the weaknesses in the GameStop SWOT Analysis:

1. It is supplier concentrated, not a manufacturer. So, large dependence on suppliers

2. With the growing increase in online gaming via internet using consoles, the demand for game stores like GameStop has reduced considerably

GameStop Opportunities

Following are the Opportunities in GameStop SWOT Analysis:

1. With a booming video game market, it has large scope of expansion especially online games

2. Acquisition of gaming companies and tie-ups with smartphone & console game companies can boost GameStop's business

3. It can increase its product line and make it more efficient

GameStop Threats

The threats in the SWOT Analysis of GameStop are as mentioned:

1. There is increasing competition in this category by well known multi-brand retail outlets

2. A lot of business is taken away by copied  which should be dealt seriously

3. Increasing sales of games & consoles via e-commerce is a threat for GameStop

GameStop Competition
GameStop Competitors

Below are the top 8 competitors of GameStop:

1. Toys R Us

2. Best buy

3. Target

4. Walmart

5. Amazon

6. Carrefour

7. Sony

8. Nintendo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GameStop. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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