GameStop SWOT Analysis, Competitors & USP

‘GameStop’

GameStop Corporation

Computer & Electronics Retail

IT & Technology

“Power to the players”

Gaming entertainment provider

Youngsters, teen agers, middle age group

School, college students, professionals

Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software 

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GameStop. Strengths are:

1. Market leader in video games and related hardware

2. Large profit margin

3. Huge distribution network of about 5453 stores globally

4. Cash Surplus company, so can easily go into expansion mode

5. Large number of employee strength of about  44,000

Here are the weaknesses in the GameStop SWOT Analysis:

1. It is supplier concentrated, not a manufacturer. So,  large dependence on suppliers

2. The company primarily operates in US, Canada, Europe, Australia but the demand for gaming products is increasing in markets like China, India etc

Following are the Opportunities in GameStop SWOT Analysis:

1. With booming Video game market, it has large scope of expansion

2. It can grow in number of stores so as to cater more demands of Customers

3. It can increase its product line and make it more efficient

The threats in the SWOT Analysis of GameStop are as mentioned:

1. There is increasing competition in sector company operates

2. A lot of business is taken away by piracy which should be dealt

    seriously

3. Booming E-commerce is another threat

Below are the top 6 GameStop competitors:

1. Toy's r us

2. Best buy

3. Target Corporation

4. Circuit City

5. Walmart

6. Kmart