Sandisk SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5870

SWOT Analysis of Sandisk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SanDisk Corporation


Computer Storage Devices


IT and Technology

Tagline/ Slogan

“NO action is too fast!”


It creates memory products through world-class manufacturing facilities



Mobile, Computing and Consumer Electronics

Target Group

Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives


The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data

SWOT Analysis


1.  SanDisk has significant expertise in the field of NAND flash memory.

     It enjoys a leadership position in producing NAND controllers, chips  

     meant to efficiently read and write operations of flash drives.

2. The company has managed to grow its revenue at a CAGR of 31%

    for the past 11 years.

3. It has a diverse range of clients, both at the B2B (business     

    consumer) and B2C (retail consumer) level

4. The company has increased its exposure in the high-margin, and

    high-growth, market for enterprise SSDs, or solid-state drives,

    through its recent acquisition of Pliant Technology. This is good, as

    the enterprise SSD market is set to grow considerably, with revenue

    of up to $4.2 billion by 2015


1. High Inventory can be an issue if the demand is soft.


2. Recently, SanDisk reduced the price of its NAND flash products, as

    did its peers. Price competition is eating into the company's




1. SanDisk is well placed to cash in on the robust demand for mobiles

    and tablets. According to Gartner, smartphone shipments for 2012

    will rise by 35%, to 630 million units, and by 2015

2. The introduction of new device categories gives SanDisk an

    opportunity to expand its NAND flash business

3. SanDisk's enterprise SSD products are based on the software-as-   

    service (SAS) protocol and are designed to deliver high performance

    and efficiency.  This offers good growth potential in the still-nascent

    cloud computing market


1. Apple recently acquired Anobit, a manufacturer of NAND flash

    controller chips. Anobit has a proprietary memory-signal  processing     

    technology, which makes NAND chips faster, cheaper, and more

    durable. This may make Apple a formidable rival of SanDisk

2. Hard-disk drives are still very popular among price-conscious

    consumers, as they cost a lot less per gigabyte than their SSD

    counterparts. This could significantly heat up competition for


3. Threat due to piracy, a lot of pirated flash drive and electronic items 

    are produced and sold in the market at cheaper price



1. Toshiba

2. Samsung Electronics


The table above concludes the Sandisk SWOT analysis along with its marketing and brand parameters.


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