SWOT analysis of Sandisk analyses the brand by its strengths, weaknesses, opportunities & threats. In Sandisk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sandisk to benchmark its business & performance as compared to the competitors. Sandisk is one of the leading brands in the IT & Technology sector.
The table below lists the Sandisk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sandisk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
‘SANDISK’ | |
Parent Company |
SanDisk Corporation |
---|---|
Category |
Computer Storage Devices |
Sector | |
Tagline/ Slogan |
“NO action is too fast!” |
USP |
It creates memory products through world-class manufacturing facilities |
Sandisk STP | |
Segment |
Mobile, Computing and Consumer Electronics |
Target Group |
Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives |
Positioning |
The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data |
SWOT Analysis of Sandisk | |
Sandisk Strengths |
Below are the Strengths in the SWOT Analysis of Sandisk: 1. SanDisk has significant expertise in the field of NAND flash memory. It enjoys a leadership position in producing NAND controllers, chips meant to efficiently read and write operations of flash drives. 2. The company has managed to grow its revenue at a CAGR of 31% for the past 11 years. 3. It has a diverse range of clients, both at the B2B (business consumer) and B2C (retail consumer) level 4. The company has increased its exposure in the high-margin, and high-growth, market for enterprise SSDs, or solid-state drives, through its recent acquisition of Pliant Technology. This is good, as the enterprise SSD market is set to grow considerably, with revenue of up to $4.2 billion by 2015 |
Sandisk Weaknesses |
Here are the weaknesses in the Sandisk SWOT Analysis: 1. High Inventory can be an issue if the demand is soft.
2. Recently, SanDisk reduced the price of its NAND flash products, as did its peers. Price competition is eating into the company's margins
|
Sandisk Opportunities |
Following are the Opportunities in Sandisk SWOT Analysis: 1. SanDisk is well placed to cash in on the robust demand for mobiles and tablets. According to Gartner, smartphone shipments for 2012 will rise by 35%, to 630 million units, and by 2015 2. The introduction of new device categories gives SanDisk an opportunity to expand its NAND flash business 3. SanDisk's enterprise SSD products are based on the software-as- service (SAS) protocol and are designed to deliver high performance and efficiency. This offers good growth potential in the still-nascent cloud computing market |
Sandisk Threats |
The threats in the SWOT Analysis of Sandisk are as mentioned: 1. Apple recently acquired Anobit, a manufacturer of NAND flash controller chips. Anobit has a proprietary memory-signal processing technology, which makes NAND chips faster, cheaper, and more durable. This may make Apple a formidable rival of SanDisk 2. Hard-disk drives are still very popular among price-conscious consumers, as they cost a lot less per gigabyte than their SSD counterparts. This could significantly heat up competition for SanDisk 3. Threat due to piracy, a lot of pirated flash drive and electronic items are produced and sold in the market at cheaper price |
Sandisk Competition | |
Sandisk Competitors |
Below are the top 3 competitors of Sandisk: 1. Toshiba 2. Samsung Electronics 3.Transcend |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sandisk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us