Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Sandisk analyses the brand by its strengths, weaknesses, opportunities & threats. In Sandisk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sandisk to benchmark its business & performance as compared to the competitors. Sandisk is one of the leading brands in the IT & Technology sector.
The article below lists the Sandisk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sandisk SWOT Analysis:
For Sandisk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Sandisk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sandisk :
1. SanDisk has significant expertise in the field of NAND flash memory.
It enjoys a leadership position in producing NAND controllers, chips
meant to efficiently read and write operations of flash drives.
2. The company has managed to grow its revenue at a CAGR of 31%
for the past 11 years.
3. It has a diverse range of clients, both at the B2B (business
consumer) and B2C (retail consumer) level
4. The company has increased its exposure in the high-margin, and
high-growth, market for enterprise SSDs, or solid-state drives,
through its recent acquisition of Pliant Technology. This is good, as
the enterprise SSD market is set to grow considerably, with revenue
of up to $4.2 billion by 2015
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sandisk SWOT Analysis:
1. High Inventory can be an issue if the demand is soft.
2. Recently, SanDisk reduced the price of its NAND flash products, as
did its peers. Price competition is eating into the company's
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sandisk SWOT Analysis:
1. SanDisk is well placed to cash in on the robust demand for mobiles
and tablets. According to Gartner, smartphone shipments for 2012
will rise by 35%, to 630 million units, and by 2015
2. The introduction of new device categories gives SanDisk an
opportunity to expand its NAND flash business
3. SanDisk's enterprise SSD products are based on the software-as-
service (SAS) protocol and are designed to deliver high performance
and efficiency. This offers good growth potential in the still-nascent
cloud computing market
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sandisk are as mentioned:
1. Apple recently acquired Anobit, a manufacturer of NAND flash
controller chips. Anobit has a proprietary memory-signal processing
technology, which makes NAND chips faster, cheaper, and more
durable. This may make Apple a formidable rival of SanDisk
2. Hard-disk drives are still very popular among price-conscious
consumers, as they cost a lot less per gigabyte than their SSD
counterparts. This could significantly heat up competition for
3. Threat due to piracy, a lot of pirated flash drive and electronic items
are produced and sold in the market at cheaper price
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sandisk:
It creates memory products through world-class manufacturing facilities
Mobile, Computing and Consumer Electronics
Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives
The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sandisk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute