Published in IT & Technology category by MBA Skool Team
Sandisk is one of the leading brands in the IT & Technology sector. Sandisk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sandisk:
SanDisk has significant expertise in the field of NAND flash memory.
It enjoys a leadership position in producing NAND controllers, chips
meant to efficiently read and write operations of flash drives.
The company has managed to grow its revenue at a CAGR of 31%
for the past 11 years.
It has a diverse range of clients, both at the B2B (business
consumer) and B2C (retail consumer) level
The company has increased its exposure in the high-margin, and
high-growth, market for enterprise SSDs, or solid-state drives,
through its recent acquisition of Pliant Technology. This is good, as
the enterprise SSD market is set to grow considerably, with revenue
of up to $4.2 billion by 2015
Above are the strengths in the SWOT Analysis of Sandisk. The strengths of Sandisk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High Inventory can be an issue if the demand is soft.
Recently, SanDisk reduced the price of its NAND flash products, as
did its peers. Price competition is eating into the company's
These were the weaknesses in the Sandisk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SanDisk is well placed to cash in on the robust demand for mobiles
and tablets. According to Gartner, smartphone shipments for 2012
will rise by 35%, to 630 million units, and by 2015
The introduction of new device categories gives SanDisk an
opportunity to expand its NAND flash business
SanDisk's enterprise SSD products are based on the software-as-
service (SAS) protocol and are designed to deliver high performance
and efficiency. This offers good growth potential in the still-nascent
cloud computing market
Above we covered the opportunities in Sandisk SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Apple recently acquired Anobit, a manufacturer of NAND flash
controller chips. Anobit has a proprietary memory-signal processing
technology, which makes NAND chips faster, cheaper, and more
durable. This may make Apple a formidable rival of SanDisk
Hard-disk drives are still very popular among price-conscious
consumers, as they cost a lot less per gigabyte than their SSD
counterparts. This could significantly heat up competition for
Threat due to piracy, a lot of pirated flash drive and electronic items
are produced and sold in the market at cheaper price
The threats in the SWOT Analysis of Sandisk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
It creates memory products through world-class manufacturing facilities
Mobile, Computing and Consumer Electronics
Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives
The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sandisk. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute