Sandisk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Sandisk SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sandisk, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sandisk to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sandisk is one of the leading brands in the IT & Technology sector.

The article below lists the Sandisk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sandisk SWOT Analysis:

SWOT Analysis of Sandisk

For Sandisk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sandisk Strengths

The strengths of Sandisk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sandisk :

1.  SanDisk has significant expertise in the field of NAND flash memory.

     It enjoys a leadership position in producing NAND controllers, chips  

     meant to efficiently read and write operations of flash drives.

2. The company has managed to grow its revenue at a CAGR of 31%

    for the past 11 years.

3. It has a diverse range of clients, both at the B2B (business     

    consumer) and B2C (retail consumer) level

4. The company has increased its exposure in the high-margin, and

    high-growth, market for enterprise SSDs, or solid-state drives,

    through its recent acquisition of Pliant Technology. This is good, as

    the enterprise SSD market is set to grow considerably, with revenue

    of up to $4.2 billion by 2015

Sandisk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sandisk SWOT Analysis:

1. High Inventory can be an issue if the demand is soft.


2. Recently, SanDisk reduced the price of its NAND flash products, as

    did its peers. Price competition is eating into the company's



Sandisk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sandisk SWOT Analysis:

1. SanDisk is well placed to cash in on the robust demand for mobiles

    and tablets. According to Gartner, smartphone shipments for 2012

    will rise by 35%, to 630 million units, and by 2015

2. The introduction of new device categories gives SanDisk an

    opportunity to expand its NAND flash business

3. SanDisk's enterprise SSD products are based on the software-as-   

    service (SAS) protocol and are designed to deliver high performance

    and efficiency.  This offers good growth potential in the still-nascent

    cloud computing market

Sandisk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sandisk are as mentioned:

1. Apple recently acquired Anobit, a manufacturer of NAND flash

    controller chips. Anobit has a proprietary memory-signal  processing     

    technology, which makes NAND chips faster, cheaper, and more

    durable. This may make Apple a formidable rival of SanDisk

2. Hard-disk drives are still very popular among price-conscious

    consumers, as they cost a lot less per gigabyte than their SSD

    counterparts. This could significantly heat up competition for


3. Threat due to piracy, a lot of pirated flash drive and electronic items 

    are produced and sold in the market at cheaper price

Sandisk Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sandisk:

1. Toshiba

2. Samsung Electronics


Hence this concludes the Sandisk SWOT analysis.

Continue reading more about the brand/company.

About Sandisk


Parent Company

SanDisk Corporation


Computer Storage Devices


IT & Technology

Tagline/ Slogan

“NO action is too fast!”


It creates memory products through world-class manufacturing facilities

Sandisk STP

Mobile, Computing and Consumer Electronics

Target Market

Companies making mobiles, computing devices and electronic devices. People using electronic storage device, like flash drives


The SanDisk brand positions itself for quality that consumers count on to store their precious memories, and companies count on for reliable access to mission-critical data

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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