Seagate SWOT Analysis
Seagate is one of the leading brands in the IT & Technology sector. Seagate SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Seagate:
Quick Glance:
|
Seagate Technology | ||||
|
Parent Company |
Seagate Technology Inc. | |||
|
Category |
Computer Storage Devices | |||
|
Sector |
IT and Technology | |||
|
Tagline/ Slogan |
“We turn on ideas” | |||
|
USP |
Supplier of drives at efficient pricing | |||
|
STP | ||||
|
Segment |
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics | |||
|
Target Group |
Manufacturers of mobile, desktops, laptops and consumer electronics | |||
|
Positioning |
Solid State device manufacturer | |||
|
SWOT Analysis | ||||
|
Strengths |
1. Hard disk drives are the most common media for storing electronic information 2. Large market share in the worldwide disk drive market 3. Leader in the worldwide industry by 2000 4. Designs, manufactures, and markets a broad product line 5. Multiple distribution channels 6. Only independent disk drive manufacturer to be fully vertically integrated 7. Products for both high-end and low-end markets | |||
|
Weaknesses |
1. Core disk drive operations are not receiving full value in stock market 2. Higher research and development costs and capital expenditures than competition due to vertical integration | |||
|
Opportunities |
1. Increasing demand for larger and more efficient data access and storage devices 2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data | |||
|
Threats |
1. Price war among competitors to attract new customers 2. Volatile financial performance in industry 3. Fierce competition with large, established manufacturers of hardware and software including IBM, Sun Microsystems, Dell,Compaq, and EMC | |||
|
Competition | ||||
|
Competitors |
| |||
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Seagate. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
