Seagate SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Seagate analyses the brand by its strengths, weaknesses, opportunities & threats. In Seagate SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Seagate to benchmark its business & performance as compared to the competitors. Seagate is one of the leading brands in the IT & Technology sector.

The table below lists the Seagate SWOT (Strengths, Weaknesses, Opportunities, Threats), top Seagate competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Seagate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Seagate Technology

Parent Company

Seagate Technology Inc.

Category

Computer Storage Devices

Sector

IT and Technology

Tagline/ Slogan

“We turn on ideas”

USP

Supplier of drives at efficient pricing

STP

Segment

Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics

Positioning

Solid State device manufacturer

SWOT Analysis

Strengths

1. Hard disk drives are the most common media for storing electronic information

2. Large market share in the worldwide disk drive market

3. Leader in the worldwide industry by 2000

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets

Weaknesses

1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Opportunities

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data

Threats

1. Price war among competitors to attract new customers

2. Volatile financial performance in industry

3. Fierce competition with large, established manufacturers of hardware and software including IBM, Sun Microsystems, Dell,Compaq, and EMC

Competition

Competitors

1. EMC corporation

2. Samsung

3. Western digital

4. Compuage Infocom

 
 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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