Seagate SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4387

SWOT Analysis of Seagate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seagate Technology

Parent Company

Seagate Technology Inc.


Computer Storage Devices


IT and Technology

Tagline/ Slogan

“We turn on ideas”


Supplier of drives at efficient pricing



Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics

Target Group

Manufacturers of mobile, desktops, laptops and consumer electronics


Solid State device manufacturer

SWOT Analysis


1. Hard disk drives are the most common media for storing electronic information

2. Large market share in the worldwide disk drive market

3. Leader in the worldwide industry by 2000

4. Designs, manufactures, and markets a broad product line

5. Multiple distribution channels

6. Only independent disk drive manufacturer to be fully vertically integrated

7. Products for both high-end and low-end markets


1. Core disk drive operations are not receiving full value in stock market

2. Higher research and development costs and capital expenditures than competition due to vertical integration


1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data


1. Price war among competitors to attract new customers

2. Volatile financial performance in industry

3. Fierce competition with large, established manufacturers of hardware and software including IBM, Sun Microsystems, Dell,Compaq, and EMC



1. EMC corporation

2. Samsung

3. Western digital

4. Compuage Infocom


The table above concludes the Seagate SWOT analysis along with its marketing and brand parameters.


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