Tencent Holdings SWOT Analysis

Tencent Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tencent Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Tencent Holdings is one of the leading brands in the IT & Technology sector. The article below lists the Tencent Holdings SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Tencent Holdings Strengths

The strengths of Tencent Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Tencent Holdings :

1. Tencent has an excellent R&D facility, more than 50% employees focus on it

2. Tencent has well diversified business portfolio, which provide various service on internet to attract customer base

3. It has strong position in instant marketing domain, it has got a lot of patents under its name

4. They are leaders in internet services in China

5. Tencent has a valuation in excess of 500 billion USD

6. The company has strong presence in artificial intelligence, robotics, fintech solution as well

7. Tencent has been growing significantly in emerging economies like India

8. Consistent funding and investments have ensures robust financial position of the company

Tencent Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Tencent Holdings SWOT Analysis:

1. Tencent has majority presence in China which makes it vulnerable to risk, if any associated with the country

2. Increasing competition from several online portals means limited market share

Tencent Holdings Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Tencent Holdings SWOT Analysis:

1. There growing internet usage in the country in various fields can be tapped by Tencent

2. The company is coming with strategic business expansion by coming up with new services and patents

3. The value added service market growth is very high

Tencent Holdings Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Tencent Holdings are as mentioned:

1. Increasing competition due to global player

2. Strict government laws and policies can affect business operations of Tencent

3. Many portals & options in ecommerce & social media means brand switching can lead to loss of  users

Hence this concludes the Tencent Holdings SWOT analysis.

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About Tencent Holdings

Tencent Holdings Overview
Parent Company	Tencent Holdings Ltd.
Category	Computer  Services
Sector	IT & Technology
Tagline/ Slogan	We aim to create value for our users
USP	Tencent Holdings offers popular social network and gaming portal
Tencent Holdings STP
Segmentation	Internet services, E-commerce, online Media and advertising industry, Gaming industry
Target Market	People using internet services, and companies using online platform for advertisement and selling  of their products in China
Positioning	Tencent offers services in social media, ecommerce and online portals for China

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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