Published in IT & Technology category by MBA Skool Team
Tencent Holdings is one of the leading brands in the IT & Technology sector. Tencent Holdings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tencent Holdings:
Tencent has an excellent R&D facility, more than 50% employees focus on it
Tencent has well diversified business portfolio, which provide various service on internet to attract customer base
It has strong position in instant marketing domain, it has got a lot of patents under its name
They are leaders in internet services in China
Tencent has a valuation in excess of 500 billion USD
The company has strong presence in artificial intelligence, robotics, fintech solution as well
Tencent has been growing significantly in emerging economies like India
Consistent funding and investments have ensures robust financial position of the company
Above are the strengths in the SWOT Analysis of Tencent Holdings. The strengths of Tencent Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tencent Holdings Weaknesses
Tencent has majority presence in China which makes it vulnerable to risk, if any associated with the country
Increasing competition from several online portals means limited market share
These were the weaknesses in the Tencent Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tencent Holdings Opportunities
There growing internet usage in the country in various fields can be tapped by Tencent
The company is coming with strategic business expansion by coming up with new services and patents
The value added service market growth is very high
Above we covered the opportunities in Tencent Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tencent Holdings Threats
Increasing competition due to global player
Strict government laws and policies can affect business operations of Tencent
Many portals & options in ecommerce & social media means brand switching can lead to loss ofusers
The threats in the SWOT Analysis of Tencent Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Tencent Holdings offers popular social network and gaming portal
Tencent Holdings STP
Internet services, E-commerce, online Media and advertising industry, Gaming industry
People using internet services, and companies using online platform for advertisement and selling of their products in China
Tencent offers services in social media, ecommerce and online portals for China
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