Tencent Holdings SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 12550

SWOT analysis of Tencent Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tencent Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tencent Holdings to benchmark its business & performance as compared to the competitors and industry. Tencent Holdings is one of the leading brands in the IT & Technology sector. The table below also lists the top Tencent Holdings competitors and elaborates Tencent Holdings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tencent Holdings SWOT, Competitors, Marketing STP & Brand analysis Table
Tencent Holdings Brand Analysis
Parent Company

Tencent Holdings Ltd.


Computer  Services


IT & Technology

Tagline/ Slogan

We aim to create value for our users


Tencent Holdings offers popular social network and gaming portal

Tencent Holdings STP

Internet services, E-commerce, online Media and advertising industry, Gaming industry

Target Group

People using internet services, and companies using online platform for advertisement and selling  of their products in China


Tencent offers services in social media, ecommerce and online portals for China

Tencent Holdings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tencent Holdings. Strengths are:

1. Tencent has an excellent R&D facility, more than 50% employees focus on it

2. Tencent has well diversified business portfolio, which provide various service on internet to attract customer base

3. It has strong position in instant marketing domain, it has got a lot of patents under its name

4. They are leaders in internet services in China

5. Tencent has a valuation in excess of 500 billion USD

6. The company has strong presence in artificial intelligence, robotics, fintech solution as well

7. Tencent has been growing significantly in emerging economies like India

8. Consistent funding and investments have ensures robust financial position of the company


Here are the weaknesses in the Tencent Holdings SWOT Analysis:

1. Tencent has majority presence in China which makes it vulnerable to risk, if any associated with the country

2. Increasing competition from several online portals means limited market share


Following are the Opportunities in Tencent Holdings SWOT Analysis:

1. There growing internet usage in the country in various fields can be tapped by Tencent

2. The company is coming with strategic business expansion by coming up with new services and patents

3. The value added service market growth is very high


The threats in the SWOT Analysis of Tencent Holdings are as mentioned:

1. Increasing competition due to global player

2. Strict government laws and policies can affect business operations of Tencent

3. Many portals & options in ecommerce & social media means brand switching can lead to loss of  users

Tencent Holdings Competition

Below are the top 10 Tencent Holdings competitors:

1. Netease

2. Baidu

3. Alibaba

4. RenRen

5. Sohu

6. Whatsapp

7. Google

8. Microsoft

9. Apple

10. Sony

The brandguide table above concludes the Tencent Holdings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tencent Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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