Tencent Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tencent Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tencent Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tencent Holdings to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tencent Holdings is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tencent Holdings competitors and includes Tencent Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).

Tencent Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tencent Holdings Brand Analysis
Parent Company

Tencent Holdings Ltd.

Category

Computer  Services

Sector

IT & Technology

Tagline/ Slogan

We aim to create value for our users

USP

Tencent Holdings offers popular social network and gaming portal

Tencent Holdings STP
Tencent Holdings Segmentation

Internet services, E-commerce, online Media and advertising industry, Gaming industry

Tencent Holdings Target Market

People using internet services, and companies using online platform for advertisement and selling  of their products in China

Tencent Holdings Positioning

Tencent offers services in social media, ecommerce and online portals for China

Tencent Holdings SWOT Analysis
Tencent Holdings Strengths

Below are the Strengths in the SWOT Analysis of Tencent Holdings:

1. Tencent has an excellent R&D facility, more than 50% employees focus on it

2. Tencent has well diversified business portfolio, which provide various service on internet to attract customer base

3. It has strong position in instant marketing domain, it has got a lot of patents under its name

4. They are leaders in internet services in China

5. Tencent has a valuation in excess of 500 billion USD

6. The company has strong presence in artificial intelligence, robotics, fintech solution as well

7. Tencent has been growing significantly in emerging economies like India

8. Consistent funding and investments have ensures robust financial position of the company

Tencent Holdings Weaknesses

Here are the weaknesses in the Tencent Holdings SWOT Analysis:

1. Tencent has majority presence in China which makes it vulnerable to risk, if any associated with the country

2. Increasing competition from several online portals means limited market share

Tencent Holdings Opportunities

Following are the Opportunities in Tencent Holdings SWOT Analysis:

1. There growing internet usage in the country in various fields can be tapped by Tencent

2. The company is coming with strategic business expansion by coming up with new services and patents

3. The value added service market growth is very high

Tencent Holdings Threats

The threats in the SWOT Analysis of Tencent Holdings are as mentioned:

1. Increasing competition due to global player

2. Strict government laws and policies can affect business operations of Tencent

3. Many portals & options in ecommerce & social media means brand switching can lead to loss of  users

Tencent Holdings Competition
Competitors

Below are the top 10 Tencent Holdings competitors:

1. Netease

2. Baidu

3. Alibaba

4. RenRen

5. Sohu

6. Whatsapp

7. Google

8. Microsoft

9. Apple

10. Sony


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tencent Holdings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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