Tencent Holdings SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5364

SWOT Analysis of Tencent Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tencent Holdings

Parent Company

Tencent Holdings Ltd.


Computer  Services


IT and Technology

Tagline/ Slogan

We aim to create value for our users


Social network and gaming portal



Internet services, E-commerce, online Media and advertising industry, Gaming industry

Target Group

People using internet services, and companies using online platform for advertisement and selling  of their products in China


Most visited portal in China

SWOT Analysis


1. Excellent R&D facility, more than 50% employees focus on it

2. It has well diversified business portfolio, which provide various service on internet to attract customer base

3. It has strong position in instant marketing domain, it has got a lot of patents under its name

4. Leaders in internet services in China


1. It has sole presence in China which makes it vulnerable to risk, if any associated with the country

2. Unable to reach globally, and use huge global internet service Market


1. There growing internet usage in the country in various fields

2. The company is coming with strategic business expansion by   coming up with new services and patents

3. The value added service market growth is very high


1. Increasing competition due to global player

2. Strict govt laws and policies



1. Netease

2. Baidu

3. Fiserv

4. RenRen

5. Sohu

The table above concludes the Tencent Holdings SWOT analysis along with its marketing and brand parameters.


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