CGI Group SWOT Analysis, Competitors & USP

CGI Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CGI Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CGI Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. CGI Group is one of the leading brands in the IT & Technology sector.

The article below lists the CGI Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CGI Group SWOT Analysis:

SWOT Analysis of CGI Group

For CGI Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CGI Group Strengths

The strengths of CGI Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CGI Group :

1. One of the World’s largest IT service provider

2. Large employee strength of about 72000

3. Huge global presence, in about 43 countries

4. Good number of acquisitions to increase the consumer’s base

5. Expertise in business and IT solutions

CGI Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CGI Group SWOT Analysis:

1. Lack of transparency among employee, leading to employee dissatisfaction

2. Change is policies very frequent which causes operational issues at times

CGI Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CGI Group SWOT Analysis:

1. Strategic acquisitions and mergers

2. Technology partnership

3. Growing virtualization market

4. Making and selling low-cost, unbranded low-price computers

CGI Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CGI Group are as mentioned:

1. Intense Competition in the market

2. Threat of new entrant with low price value proposition

3. Threat due to fluctuation in the currency

CGI Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CGI Group:

1. Netease

2.Tencent holdings

3. Cognizant

Hence this concludes the CGI Group SWOT analysis.

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About CGI Group

CGI Group Overview
Parent Company	CGI Group Inc.
Category	Computer  Services
Sector	IT & Technology
Tagline/ Slogan	Experience the commitment
USP	Provides end to end quality IT services, consultation and business solutions
CGI Group STP
Segmentation	Firm requiring consulting, business integration and IT solutions
Target Market	Government, Financial Service, Manufacturing, Retail, Telecommunication, Media, Oil and Gas, Health
Positioning	A full-service IT services provider committed to helping clients succeed

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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