Fujitsu SWOT Analysis
Fujitsu is one of the leading brands in the IT & Technology sector. Fujitsu SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fujitsu:
Quick Glance:
Fujitsu Strengths
- Fujitsu is the one is the world's largest IT services provider and top in Japan
- Fujitsu is among the world's top five providers of servers
- Fujitsu Group holds about 100,000+ patents worldwide
- Leading Industry For Eco-Friendly Environment
- Long term relationship with Customers
Above are the strengths in the SWOT Analysis of Fujitsu. The strengths of Fujitsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fujitsu Weaknesses
- Seen as lesser brand than compared to global leaders in electronics product sale
- Market share is limited due to intense competition
These were the weaknesses in the Fujitsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Fujitsu
Fujitsu Opportunities
- Emerging Market Growth gives Fujitsu Expansion Potential
- Merger with Toshiba Mobile phones
- Microsoft and Fujitsu expanded partnership
- Global demand to business solution through IT services
Above we covered the opportunities in Fujitsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fujitsu Threats
- Geopolitical risk for Fujitsu
- Large Global Competitors
- Wars in middle East
- Tsunami conditions in Japan
- Fluctuation of currency Yen
- Global Economic turndown
The threats in the SWOT Analysis of Fujitsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Fujitsu SWOT analysis.
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About Fujitsu
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fujitsu Overview | |
|---|---|
| Parent Company |
Fujitsu Ltd. |
| Category |
Computer Hardware |
| Sector | |
| Tagline/ Slogan |
The possibilities are infinite |
| USP |
Excellent technology solutions and serviceability to clients |
| Fujitsu STP | |
| Segmentation |
Worldwide IT support users |
| Target Market |
Companies requiring technology solutions, Ubiquitous product solutions and device solutions |
| Positioning |
Creating new value and promoting development of technology for future generation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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