SWOT analysis of Fujitsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fujitsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fujitsu to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fujitsu is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fujitsu competitors and includes Fujitsu target market, segmentation, positioning & Unique Selling Proposition (USP).
| Fujitsu Brand Analysis | |
|---|---|
| Parent Company |
Fujitsu Ltd. |
| Category |
Computer Hardware |
| Sector | |
| Tagline/ Slogan |
The possibilities are infinite |
| USP |
Excellent technology solutions and serviceability to clients |
| Fujitsu STP | |
| Fujitsu Segmentation |
Worldwide IT support users |
| Fujitsu Target Market |
Companies requiring technology solutions, Ubiquitous product solutions and device solutions |
| Fujitsu Positioning |
Creating new value and promoting development of technology for future generation |
| Fujitsu SWOT Analysis | |
| Fujitsu Strengths |
Below are the Strengths in the SWOT Analysis of Fujitsu: 1. Fujitsu is the one is the world's largest IT services provider and top in Japan 2. Fujitsu is among the world's top five providers of servers 3. Fujitsu Group holds about 100,000+ patents worldwide 4. Leading Industry For Eco-Friendly Environment 5. Long term relationship with Customers |
| Fujitsu Weaknesses |
Here are the weaknesses in the Fujitsu SWOT Analysis: 1. Seen as lesser brand than compared to global leaders in electronics product sale 2. Market share is limited due to intense competition |
| Fujitsu Opportunities |
Following are the Opportunities in Fujitsu SWOT Analysis: 1. Emerging Market Growth gives Fujitsu Expansion Potential 3. Microsoft and Fujitsu expanded partnership 4. Global demand to business solution through IT services |
| Fujitsu Threats |
The threats in the SWOT Analysis of Fujitsu are as mentioned: 1. Geopolitical risk for Fujitsu 4. Tsunami conditions in Japan 5. Fluctuation of currency Yen 6. Global Economic turndown |
| Fujitsu Competition | |
| Competitors |
Below are the top 4 Fujitsu competitors: 1. Hewlett-Packard 4. Rambus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fujitsu. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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