Fujitsu SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6852
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SWOT Analysis of Fujitsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fujitsu

Parent Company

Fujitsu Ltd.

Category

Computer Hardware

Sector

IT & Technology

Tagline/ Slogan

The possibilities are infinite

USP

Excellent technology solutions and serviceability to clients

Fujitsu STP

Segment

Worldwide IT support users

Target Group

Companies requiring technology solutions, Ubiquitous  product solutions and device solutions

Positioning

Creating new value and promoting development of technology for future generation

Fujitsu SWOT Analysis

Strengths

1. Fujitsu is the one is the world's largest IT services provider and top in Japan

2. Fujitsu is among the world's top five providers of servers

3. Fujitsu Group holds about 100,000+ patents worldwide

4. Leading Industry For Eco-Friendly Environment

5. Long term relationship with Customers

Weaknesses

1. Seen as lesser brand than compared to global leaders in electronics product sale

2. Market share is limited due to intense competition

Opportunities

1. Emerging Market Growth gives Fujitsu Expansion Potential
2. Merger with Toshiba Mobile phones

3. Microsoft and Fujitsu expanded partnership

4. Global demand to business solution through IT services

Threats

1. Geopolitical risk for Fujitsu
2. Large Global Competitors
3. Wars in middle East

4. Tsunami conditions in Japan

5. Fluctuation of currency Yen

6. Global Economic turndown

Fujitsu Competition

Competitors

1. Hewlett-Packard
2. Dell
3. Sharp Corporation

4. Rambus


The brandguide table above concludes the Fujitsu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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