Fujitsu SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 8353

SWOT analysis of Fujitsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fujitsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fujitsu to benchmark its business & performance as compared to the competitors and industry. Fujitsu is one of the leading brands in the IT & Technology sector. The table below also lists the top Fujitsu competitors and elaborates Fujitsu market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fujitsu SWOT, Competitors, Marketing STP & Brand analysis Table
Fujitsu Brand Analysis
Parent Company

Fujitsu Ltd.


Computer Hardware


IT & Technology

Tagline/ Slogan

The possibilities are infinite


Excellent technology solutions and serviceability to clients

Fujitsu STP

Worldwide IT support users

Target Group

Companies requiring technology solutions, Ubiquitous  product solutions and device solutions


Creating new value and promoting development of technology for future generation

Fujitsu SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fujitsu. Strengths are:

1. Fujitsu is the one is the world's largest IT services provider and top in Japan

2. Fujitsu is among the world's top five providers of servers

3. Fujitsu Group holds about 100,000+ patents worldwide

4. Leading Industry For Eco-Friendly Environment

5. Long term relationship with Customers


Here are the weaknesses in the Fujitsu SWOT Analysis:

1. Seen as lesser brand than compared to global leaders in electronics product sale

2. Market share is limited due to intense competition


Following are the Opportunities in Fujitsu SWOT Analysis:

1. Emerging Market Growth gives Fujitsu Expansion Potential
2. Merger with Toshiba Mobile phones

3. Microsoft and Fujitsu expanded partnership

4. Global demand to business solution through IT services


The threats in the SWOT Analysis of Fujitsu are as mentioned:

1. Geopolitical risk for Fujitsu
2. Large Global Competitors
3. Wars in middle East

4. Tsunami conditions in Japan

5. Fluctuation of currency Yen

6. Global Economic turndown

Fujitsu Competition

Below are the top 4 Fujitsu competitors:

1. Hewlett-Packard
2. Dell
3. Sharp Corporation

4. Rambus

The brandguide table above concludes the Fujitsu SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fujitsu. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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