Fujitsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fujitsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fujitsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fujitsu to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fujitsu is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fujitsu competitors and includes Fujitsu target market, segmentation, positioning & Unique Selling Proposition (USP).

Fujitsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fujitsu Brand Analysis
Parent Company

Fujitsu Ltd.


Computer Hardware


IT & Technology

Tagline/ Slogan

The possibilities are infinite


Excellent technology solutions and serviceability to clients

Fujitsu STP
Fujitsu Segmentation

Worldwide IT support users

Fujitsu Target Market

Companies requiring technology solutions, Ubiquitous  product solutions and device solutions

Fujitsu Positioning

Creating new value and promoting development of technology for future generation

Fujitsu SWOT Analysis
Fujitsu Strengths

Below are the Strengths in the SWOT Analysis of Fujitsu:

1. Fujitsu is the one is the world's largest IT services provider and top in Japan

2. Fujitsu is among the world's top five providers of servers

3. Fujitsu Group holds about 100,000+ patents worldwide

4. Leading Industry For Eco-Friendly Environment

5. Long term relationship with Customers

Fujitsu Weaknesses

Here are the weaknesses in the Fujitsu SWOT Analysis:

1. Seen as lesser brand than compared to global leaders in electronics product sale

2. Market share is limited due to intense competition

Fujitsu Opportunities

Following are the Opportunities in Fujitsu SWOT Analysis:

1. Emerging Market Growth gives Fujitsu Expansion Potential
2. Merger with Toshiba Mobile phones

3. Microsoft and Fujitsu expanded partnership

4. Global demand to business solution through IT services

Fujitsu Threats

The threats in the SWOT Analysis of Fujitsu are as mentioned:

1. Geopolitical risk for Fujitsu
2. Large Global Competitors
3. Wars in middle East

4. Tsunami conditions in Japan

5. Fluctuation of currency Yen

6. Global Economic turndown

Fujitsu Competition

Below are the top 4 Fujitsu competitors:

1. Hewlett-Packard
2. Dell
3. Sharp Corporation

4. Rambus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fujitsu. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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