SWOT Analysis of Fujitsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Fujitsu |
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Parent Company |
Fujitsu Ltd. |
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Category |
Computer Hardware |
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Sector |
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Tagline/ Slogan |
The possibilities are infinite |
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USP |
Excellent technology solutions and serviceability to clients |
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Fujitsu STP |
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Segment |
Worldwide IT support users |
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Target Group |
Companies requiring technology solutions, Ubiquitous product solutions and device solutions |
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Positioning |
Creating new value and promoting development of technology for future generation |
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Fujitsu SWOT Analysis |
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Strengths |
1. Fujitsu is the one is the world's largest IT services provider and top in Japan 2. Fujitsu is among the world's top five providers of servers 3. Fujitsu Group holds about 100,000+ patents worldwide 4. Leading Industry For Eco-Friendly Environment 5. Long term relationship with Customers |
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Weaknesses |
1. Seen as lesser brand than compared to global leaders in electronics product sale 2. Market share is limited due to intense competition |
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Opportunities |
1. Emerging Market Growth gives Fujitsu Expansion Potential 3. Microsoft and Fujitsu expanded partnership 4. Global demand to business solution through IT services |
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Threats |
1. Geopolitical risk for Fujitsu 4. Tsunami conditions in Japan 5. Fluctuation of currency Yen 6. Global Economic turndown |
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Fujitsu Competition |
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Competitors |
1. Hewlett-Packard 4. Rambus |
The brandguide table above concludes the Fujitsu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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