Fujitsu SWOT Analysis, Competitors & USP

Fujitsu SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fujitsu, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fujitsu to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fujitsu is one of the leading brands in the IT & Technology sector.

The article below lists the Fujitsu SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fujitsu SWOT Analysis:

SWOT Analysis of Fujitsu

For Fujitsu, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fujitsu Strengths

The strengths of Fujitsu looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fujitsu :

1. Fujitsu is the one is the world's largest IT services provider and top in Japan

2. Fujitsu is among the world's top five providers of servers

3. Fujitsu Group holds about 100,000+ patents worldwide

4. Leading Industry For Eco-Friendly Environment

5. Long term relationship with Customers

Fujitsu Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fujitsu SWOT Analysis:

1. Seen as lesser brand than compared to global leaders in electronics product sale

2. Market share is limited due to intense competition

Fujitsu Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fujitsu SWOT Analysis:

1. Emerging Market Growth gives Fujitsu Expansion Potential
2. Merger with Toshiba Mobile phones

3. Microsoft and Fujitsu expanded partnership

4. Global demand to business solution through IT services

Fujitsu Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fujitsu are as mentioned:

1. Geopolitical risk for Fujitsu
2. Large Global Competitors
3. Wars in middle East

4. Tsunami conditions in Japan

5. Fluctuation of currency Yen

6. Global Economic turndown

Fujitsu Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Fujitsu:

1. Hewlett-Packard
2. Dell
3. Sharp Corporation

4. Rambus

Hence this concludes the Fujitsu SWOT analysis.

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About Fujitsu

Fujitsu Overview
Parent Company	Fujitsu Ltd.
Category	Computer Hardware
Sector	IT & Technology
Tagline/ Slogan	The possibilities are infinite
USP	Excellent technology solutions and serviceability to clients
Fujitsu STP
Segmentation	Worldwide IT support users
Target Market	Companies requiring technology solutions, Ubiquitous  product solutions and device solutions
Positioning	Creating new value and promoting development of technology for future generation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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