SWOT analysis of Fujitsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fujitsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fujitsu to benchmark its business & performance as compared to the competitors and industry. Fujitsu is one of the leading brands in the IT & Technology sector. The table below also lists the top Fujitsu competitors and elaborates Fujitsu market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Fujitsu Brand Analysis | |
|---|---|
| Parent Company |
Fujitsu Ltd. |
| Category |
Computer Hardware |
| Sector | |
| Tagline/ Slogan |
The possibilities are infinite |
| USP |
Excellent technology solutions and serviceability to clients |
| Fujitsu STP | |
| Segment |
Worldwide IT support users |
| Target Group |
Companies requiring technology solutions, Ubiquitous product solutions and device solutions |
| Positioning |
Creating new value and promoting development of technology for future generation |
| Fujitsu SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fujitsu. Strengths are: 1. Fujitsu is the one is the world's largest IT services provider and top in Japan 2. Fujitsu is among the world's top five providers of servers 3. Fujitsu Group holds about 100,000+ patents worldwide 4. Leading Industry For Eco-Friendly Environment 5. Long term relationship with Customers |
| Weaknesses |
Here are the weaknesses in the Fujitsu SWOT Analysis: 1. Seen as lesser brand than compared to global leaders in electronics product sale 2. Market share is limited due to intense competition |
| Opportunities |
Following are the Opportunities in Fujitsu SWOT Analysis: 1. Emerging Market Growth gives Fujitsu Expansion Potential 3. Microsoft and Fujitsu expanded partnership 4. Global demand to business solution through IT services |
| Threats |
The threats in the SWOT Analysis of Fujitsu are as mentioned: 1. Geopolitical risk for Fujitsu 4. Tsunami conditions in Japan 5. Fluctuation of currency Yen 6. Global Economic turndown |
| Fujitsu Competition | |
| Competitors |
Below are the top 4 Fujitsu competitors: 1. Hewlett-Packard 4. Rambus |
The brandguide table above concludes the Fujitsu SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fujitsu. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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