Agilent Technologies SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 7907

SWOT analysis of Agilent Technologies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Agilent Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agilent Technologies to benchmark its business & performance as compared to the competitors and industry. Agilent Technologies is one of the leading brands in the IT & Technology sector. The table below also lists the top Agilent Technologies competitors and elaborates Agilent Technologies market segmentation, target group, positioning & Unique Selling Proposition (USP).

Agilent Technologies SWOT, Competitors, Marketing STP & Brand analysis Table
Agilent Technologies Brand Analysis
Parent Company

Agilent Technologies Inc




IT & Technology

Tagline/ Slogan

The world’s premier measurement company


Vast scientific knowhow and R&D

Agilent Technologies STP

Bio-medical and electronic measurement, diagnostics, chemical analysis

Target Group

Speciality hospitals, research laboratories


Precise, knowledgeable and reliable brand

Agilent Technologies SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agilent Technologies. Strengths are:

1. Strong R&D capabilities – a dedicated company called Agilent Technologies Research Laboratories (Research Labs) based in US with offices in Europe and China; strong research expenditure
2. Diversified geographic presence – across the EU, Australia, US, China with balanced revenues coming from all regions
3. Strong financial performance – with a strong growth

4. It has a strong workforce of 20000+ people

5. The company has expertise in chemical analysis, life sciences, electronic measurement etc


Here are the weaknesses in the Agilent Technologies SWOT Analysis:

1. Long-term debt and financial woes are a concern
2. Problematic credit facility that requires compliance with certain ratios and prevents creation of liens on assets
3. Debt obligations leading to transfer  of cash flows from investment to debt servicing


Following are the Opportunities in Agilent Technologies SWOT Analysis:

1. Large number of mergers and acquisitions leads to inorganic growth that allows leveraging on diverse knowhow
2. Semiconductors market has been showing positive, double-digit growth which is expected to continue till 2016
3. Strategic collaboration in the fields such as co-marketing, target enrichment systems, etc to yield positive results


The threats in the SWOT Analysis of Agilent Technologies are as mentioned:

1. Intense competition across all segments
2. Government regulations – international, national, state and product-specific pose threats as compliance to these different standards can increase costs
3. Future products may be subject to liabilities due to environmental contamination generated by past products

Agilent Technologies Competition

Below are the top 7 Agilent Technologies competitors:

1. Affymetrix Inc

2. Ansoft Corporation

3. Shimadzu Corporation

4. Teradyne, Inc.

5. Thermo Fisher Scientific

6. Anritsu Corporation

7. Fluke Corporation

The brandguide table above concludes the Agilent Technologies SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agilent Technologies. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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