Agilent Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Agilent Technologies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Agilent Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agilent Technologies to benchmark its business & performance as compared to the competitors and industry. As of 2020, Agilent Technologies is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agilent Technologies competitors and includes Agilent Technologies target market, segmentation, positioning & Unique Selling Proposition (USP).

Agilent Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Agilent Technologies Brand Analysis
Parent Company

Agilent Technologies Inc

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

The world’s premier measurement company

USP

Vast scientific knowhow and R&D

Agilent Technologies STP
Agilent Technologies Segmentation

Bio-medical and electronic measurement, diagnostics, chemical analysis

Target Group

Speciality hospitals, research laboratories

Agilent Technologies Positioning

Precise, knowledgeable and reliable brand

Agilent Technologies SWOT Analysis
Agilent Technologies Strengths

Below are the Strengths in the SWOT Analysis of Agilent Technologies:

1. Strong R&D capabilities – a dedicated company called Agilent Technologies Research Laboratories (Research Labs) based in US with offices in Europe and China; strong research expenditure
2. Diversified geographic presence – across the EU, Australia, US, China with balanced revenues coming from all regions
3. Strong financial performance – with a strong growth

4. It has a strong workforce of 20000+ people

5. The company has expertise in chemical analysis, life sciences, electronic measurement etc

Agilent Technologies Weaknesses

Here are the weaknesses in the Agilent Technologies SWOT Analysis:

1. Long-term debt and financial woes are a concern
2. Problematic credit facility that requires compliance with certain ratios and prevents creation of liens on assets
3. Debt obligations leading to transfer  of cash flows from investment to debt servicing

Agilent Technologies Opportunities

Following are the Opportunities in Agilent Technologies SWOT Analysis:

1. Large number of mergers and acquisitions leads to inorganic growth that allows leveraging on diverse knowhow
2. Semiconductors market has been showing positive, double-digit growth which is expected to continue till 2016
3. Strategic collaboration in the fields such as co-marketing, target enrichment systems, etc to yield positive results

Agilent Technologies Threats

The threats in the SWOT Analysis of Agilent Technologies are as mentioned:

1. Intense competition across all segments
2. Government regulations – international, national, state and product-specific pose threats as compliance to these different standards can increase costs
3. Future products may be subject to liabilities due to environmental contamination generated by past products

Agilent Technologies Competition
Competitors

Below are the top 7 Agilent Technologies competitors:

1. Affymetrix Inc

2. Ansoft Corporation

3. Shimadzu Corporation

4. Teradyne, Inc.

5. Thermo Fisher Scientific

6. Anritsu Corporation

7. Fluke Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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