Market Basket SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Market Basket analyses the brand by its strengths, weaknesses, opportunities & threats. In Market Basket SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Market Basket to benchmark its business & performance as compared to the competitors. Market Basket is one of the leading brands in the lifestyle and retail sector.

The table below lists the Market Basket SWOT (Strengths, Weaknesses, Opportunities, Threats), top Market Basket competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Market Basket SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Market Basket Brand Analysis
Parent Company

Family Owned

Category

Food

Sector

Lifestyle and Retail

Tagline/ Slogan

Made for your dollar

USP

Providing superior customer service since 1961

Market Basket STP
Segment

Food shoppers

Target Group

Food shoppers seeking variety, service and experience

Positioning

Specialists in food shopping since 1961

SWOT Analysis of Market Basket
Market Basket Strengths

Below are the Strengths in the SWOT Analysis of Market Basket:

1. Convenient and friendly shopping experience
2. Good quality products attracts customers
3. Shopper delight: massive pool of satisfied customers

4. Superior in-store services: muffins, freshly cut meat

5. Lucrative price deals and fresh produce

6. The company has over 2200 employees

7. Large product selection, Low prices and adequate in-store stocks

Market Basket Weaknesses

Here are the weaknesses in the Market Basket SWOT Analysis:

1. Limited number of stores restricts the brands reach and market share
2. In-store traffic during peak hours

3. Long waiting hours and queues can be a concern sometimes

Market Basket Opportunities

Following are the Opportunities in Market Basket SWOT Analysis:

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Be the cost-leader of food and grocery

3. Differentiate deals and services from other competitors

Market Basket Threats

The threats in the SWOT Analysis of Market Basket are as mentioned:

1. Unfavorable market conditions and increasing costs of raw materials

2. Difficulty to maintain the same food quality and standards with expanding business
3. Steep decline in the purchasing power of people and the demand of exclusive foods

4. Competitors offering better in-store services

Market Basket Competition
Market Basket Competitors

Below are the top 6 competitors of Market Basket:

1. 7-Eleven

2. Whole Foods
3. J.C. Penney

4. H-E-B

5.Wal-Mart

6. Costco


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Market Basket. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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