Market Basket SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Market Basket SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Market Basket, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Market Basket is one of the leading brands in the lifestyle and retail sector. The article below lists the Market Basket SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Market Basket

For Market Basket, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Market Basket Strengths

The strengths of Market Basket looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Market Basket :

1. Convenient and friendly shopping experience
2. Good quality products attracts customers
3. Shopper delight: massive pool of satisfied customers

4. Superior in-store services: muffins, freshly cut meat

5. Lucrative price deals and fresh produce

6. The company has over 2200 employees

7. Large product selection, Low prices and adequate in-store stocks

Market Basket Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Market Basket SWOT Analysis:

1. Limited number of stores restricts the brands reach and market share
2. In-store traffic during peak hours

3. Long waiting hours and queues can be a concern sometimes

Market Basket Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Market Basket SWOT Analysis:

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Be the cost-leader of food and grocery

3. Differentiate deals and services from other competitors

Market Basket Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Market Basket are as mentioned:

1. Unfavorable market conditions and increasing costs of raw materials

2. Difficulty to maintain the same food quality and standards with expanding business
3. Steep decline in the purchasing power of people and the demand of exclusive foods

4. Competitors offering better in-store services

Read Similar SWOT analysis

Hence this concludes the Market Basket SWOT analysis.

Continue reading more about the brand/company.

About Market Basket

Market Basket Overview
Parent Company

Family Owned




Lifestyle and Retail

Tagline/ Slogan

Made for your dollar


Providing superior customer service since 1961

Market Basket STP

Food shoppers

Target Market

Food shoppers seeking variety, service and experience


Specialists in food shopping since 1961

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Market Basket. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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