Published in Lifestyle and Retail category by MBA Skool Team
Market Basket is one of the leading brands in the lifestyle and retail sector. Market Basket SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Market Basket:
Shopper delight: massive pool of satisfied customers
Superior in-store services: muffins, freshly cut meat
Lucrative price deals and fresh produce
The company has over 2200 employees
Large product selection, Low prices and adequate in-store stocks
Above are the strengths in the SWOT Analysis of Market Basket. The strengths of Market Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Market Basket Weaknesses
Limited number of stores restricts the brands reach and market share
In-store traffic during peak hours
Long waiting hours and queues can be a concern sometimes
These were the weaknesses in the Market Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Market Basket Opportunities
Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA
Be the cost-leader of food and grocery
Differentiate deals and services from other competitors
Above we covered the opportunities in Market Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Market Basket Threats
Unfavorable market conditions and increasing costs of raw materials
Difficulty to maintain the same food quality and standards with expanding business
Steep decline in the purchasing power of people and the demand of exclusive foods
Competitors offering better in-store services
The threats in the SWOT Analysis of Market Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Food shoppers seeking variety, service and experience
Specialists in food shopping since 1961
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