Market Basket SWOT Analysis, Competitors & USP

Family Owned

Food

Lifestyle and Retail

Made for your dollar

Providing superior customer service since 1961

Food shoppers

Food shoppers seeking variety, service and experience

Specialists in food shopping since 1961

Below are the Strengths in the SWOT Analysis of Market Basket:

1. Convenient and friendly shopping experience
2. Good quality products attracts customers
3. Shopper delight: massive pool of satisfied customers

4. Superior in-store services: muffins, freshly cut meat

5. Lucrative price deals and fresh produce

6. The company has over 2200 employees

7. Large product selection, Low prices and adequate in-store stocks

Here are the weaknesses in the Market Basket SWOT Analysis:

1. Limited number of stores restricts the brands reach and market share
2. In-store traffic during peak hours

3. Long waiting hours and queues can be a concern sometimes

Following are the Opportunities in Market Basket SWOT Analysis:

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA

2. Be the cost-leader of food and grocery

3. Differentiate deals and services from other competitors

The threats in the SWOT Analysis of Market Basket are as mentioned:

1. Unfavorable market conditions and increasing costs of raw materials

2. Difficulty to maintain the same food quality and standards with expanding business
3. Steep decline in the purchasing power of people and the demand of exclusive foods

4. Competitors offering better in-store services

Below are the top 6 competitors of Market Basket:

1. 7-Eleven

2. Whole Foods
3. J.C. Penney

4. H-E-B

5.Wal-Mart

6. Costco