Market Basket SWOT Analysis
Market Basket is one of the leading brands in the lifestyle and retail sector. Market Basket SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Market Basket:
Quick Glance:
Market Basket Strengths
- Convenient and friendly shopping experience
- Good quality products attracts customers
- Shopper delight: massive pool of satisfied customers
- Superior in-store services: muffins, freshly cut meat
- Lucrative price deals and fresh produce
- The company has over 2200 employees
- Large product selection, Low prices and adequate in-store stocks
Above are the strengths in the SWOT Analysis of Market Basket. The strengths of Market Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Market Basket Weaknesses
- Limited number of stores restricts the brands reach and market share
- In-store traffic during peak hours
- Long waiting hours and queues can be a concern sometimes
These were the weaknesses in the Market Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Market Basket Opportunities
- Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base in USA
- Be the cost-leader of food and grocery
- Differentiate deals and services from other competitors
Above we covered the opportunities in Market Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Market Basket Threats
- Unfavorable market conditions and increasing costs of raw materials
- Difficulty to maintain the same food quality and standards with expanding business
- Steep decline in the purchasing power of people and the demand of exclusive foods
- Competitors offering better in-store services
The threats in the SWOT Analysis of Market Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Market Basket SWOT analysis.
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About Market Basket
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Market Basket Overview | |
|---|---|
| Parent Company |
Family Owned |
| Category |
Food |
| Sector | |
| Tagline/ Slogan |
Made for your dollar |
| USP |
Providing superior customer service since 1961 |
| Market Basket STP | |
| Segmentation |
Food shoppers |
| Target Market |
Food shoppers seeking variety, service and experience |
| Positioning |
Specialists in food shopping since 1961 |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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