Mountain Warehouse SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4555

SWOT Analysis of Mountain Warehouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mountain Warehouse

Parent Company

Mountain Warehouse




Lifestyle and Retail

Tagline/ Slogan

Best Gear, Best Service, Best Prices


offering quality outdoor clothing and equipment at the lowest prices since 1997

Mountain Warehouse STP


Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment


Index stores offering quality outdoor clothing and equipment

Mountain Warehouse SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mountain Warehouse :

1. International Expanse (UK, Ireland, Austria, Poland)
2. Customer centric policies attracts customers

3. Large number of stores (>150)

4. Expanding its reach and number of stores

5. Exclusive brand offerings and product range

6. Focus on quality and standards

7. Well stocked stores with exclusive footwear, accessories and equipment

8. Low prices and high quality offerings


1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands


1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services


1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience

Mountain Warehouse Competition


Below are the 5 main Mountain Warehouse competitors :

1. GO Outdoors

2. Cotswold Outdoors

3. Black

4. Millets

5. Tiso

The brandguide table above concludes the Mountain Warehouse SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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