Mountain Warehouse SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 27, 2021

SWOT analysis of Mountain Warehouse analyses the brand by its strengths, weaknesses, opportunities & threats. In Mountain Warehouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mountain Warehouse to benchmark its business & performance as compared to the competitors. Mountain Warehouse is one of the leading brands in the lifestyle and retail sector.

The article below lists the Mountain Warehouse SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mountain Warehouse SWOT Analysis:

SWOT Analysis of Mountain Warehouse

For Mountain Warehouse, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mountain Warehouse Strengths

The strengths of Mountain Warehouse looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mountain Warehouse :

1. Mountain Warehouse is a UK based outdoor retail chain with international presence in UK, Ireland, Austria, Poland, USA, New Zealand

2. Mountain Warehouse has customer centric policies, which attracts several customers

3. The company has more than 300 stores  spread across various locations

4. The brand has a strong legacy since it was formed in 1997

5. Exclusive brand offerings and product range is offered by Mountain Warehouse

6. The company has a strong focus on quality and high standards of its products

7. The company ensures well stocked stores with exclusive footwear, accessories and equipment

8. The brand also diversified into accessories under the name Neon Sheep

Mountain Warehouse Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mountain Warehouse SWOT Analysis:

1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands


Mountain Warehouse Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mountain Warehouse SWOT Analysis:

1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Mountain Warehouse Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mountain Warehouse are as mentioned:

1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience


Mountain Warehouse Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Mountain Warehouse:

1. Reebok

2. Nike

3. Adidas

4. North Face

5. Woodland

6. Puma

Hence this concludes the Mountain Warehouse SWOT analysis.

Continue reading more about the brand/company.

About Mountain Warehouse

Mountain Warehouse Overview
Parent Company

Mountain Warehouse

Category

Outdoors

Sector

Lifestyle and Retail

Tagline/ Slogan

Best Gear, Best Service, Best Prices

USP

offering quality outdoor clothing and equipment at the lowest prices since 1997

Mountain Warehouse STP
Segmentation

Shoppers of hiking, camping, skiing and cycling equipment

Target Market

Variety and quality seeking customers of outdoor equipment

Positioning

Index stores offering quality outdoor clothing and equipment


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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