Mountain Warehouse SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 27, 2021

SWOT analysis of Mountain Warehouse analyses the brand by its strengths, weaknesses, opportunities & threats. In Mountain Warehouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mountain Warehouse to benchmark its business & performance as compared to the competitors. Mountain Warehouse is one of the leading brands in the lifestyle and retail sector.

The table below lists the Mountain Warehouse SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mountain Warehouse competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mountain Warehouse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mountain Warehouse Brand Analysis
Parent Company

Mountain Warehouse




Lifestyle and Retail

Tagline/ Slogan

Best Gear, Best Service, Best Prices


offering quality outdoor clothing and equipment at the lowest prices since 1997

Mountain Warehouse STP

Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment


Index stores offering quality outdoor clothing and equipment

SWOT Analysis of Mountain Warehouse
Mountain Warehouse Strengths

Below are the Strengths in the SWOT Analysis of Mountain Warehouse:

1. Mountain Warehouse is a UK based outdoor retail chain with international presence in UK, Ireland, Austria, Poland, USA, New Zealand

2. Mountain Warehouse has customer centric policies, which attracts several customers

3. The company has more than 300 stores  spread across various locations

4. The brand has a strong legacy since it was formed in 1997

5. Exclusive brand offerings and product range is offered by Mountain Warehouse

6. The company has a strong focus on quality and high standards of its products

7. The company ensures well stocked stores with exclusive footwear, accessories and equipment

8. The brand also diversified into accessories under the name Neon Sheep

Mountain Warehouse Weaknesses

Here are the weaknesses in the Mountain Warehouse SWOT Analysis:

1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands

Mountain Warehouse Opportunities

Following are the Opportunities in Mountain Warehouse SWOT Analysis:

1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Mountain Warehouse Threats

The threats in the SWOT Analysis of Mountain Warehouse are as mentioned:

1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience

Mountain Warehouse Competition
Mountain Warehouse Competitors

Below are the top 6 competitors of Mountain Warehouse:

1. Reebok

2. Nike

3. Adidas

4. North Face

5. Woodland

6. Puma

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mountain Warehouse. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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