Mountain Warehouse SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5962

SWOT analysis of Mountain Warehouse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mountain Warehouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mountain Warehouse to benchmark its business & performance as compared to the competitors and industry. Mountain Warehouse is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Mountain Warehouse competitors and elaborates Mountain Warehouse market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mountain Warehouse SWOT, Competitors, Marketing STP & Brand analysis Table
Mountain Warehouse Brand Analysis
Parent Company

Mountain Warehouse

Category

Outdoors

Sector

Lifestyle and Retail

Tagline/ Slogan

Best Gear, Best Service, Best Prices

USP

offering quality outdoor clothing and equipment at the lowest prices since 1997

Mountain Warehouse STP
Segment

Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment

Positioning

Index stores offering quality outdoor clothing and equipment

Mountain Warehouse SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mountain Warehouse. Strengths are:

1. International Expanse (UK, Ireland, Austria, Poland)
2. Customer centric policies attracts customers

3. Large number of stores (>150)

4. Expanding its reach and number of stores

5. Exclusive brand offerings and product range

6. Focus on quality and standards

7. Well stocked stores with exclusive footwear, accessories and equipment

8. Low prices and high quality offerings

Weaknesses

Here are the weaknesses in the Mountain Warehouse SWOT Analysis:

1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands

Opportunities

Following are the Opportunities in Mountain Warehouse SWOT Analysis:

1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Threats

The threats in the SWOT Analysis of Mountain Warehouse are as mentioned:

1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience

Mountain Warehouse Competition
Competitors

Below are the top 5 Mountain Warehouse competitors:

1. GO Outdoors

2. Cotswold Outdoors

3. Black

4. Millets

5. Tiso

The brandguide table above concludes the Mountain Warehouse SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mountain Warehouse. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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