Mountain Warehouse SWOT Analysis

Mountain Warehouse SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mountain Warehouse, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Mountain Warehouse is one of the leading brands in the lifestyle and retail sector. The article below lists the Mountain Warehouse SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Mountain Warehouse Strengths

The strengths of Mountain Warehouse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Mountain Warehouse :

1. Mountain Warehouse is a UK based outdoor retail chain with international presence in UK, Ireland, Austria, Poland, USA, New Zealand

2. Mountain Warehouse has customer centric policies, which attracts several customers

3. The company has more than 300 stores  spread across various locations

4. The brand has a strong legacy since it was formed in 1997

5. Exclusive brand offerings and product range is offered by Mountain Warehouse

6. The company has a strong focus on quality and high standards of its products

7. The company ensures well stocked stores with exclusive footwear, accessories and equipment

8. The brand also diversified into accessories under the name Neon Sheep

Mountain Warehouse Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Mountain Warehouse SWOT Analysis:

1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands

Mountain Warehouse Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Mountain Warehouse SWOT Analysis:

1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Mountain Warehouse Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Mountain Warehouse are as mentioned:

1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience

Hence this concludes the Mountain Warehouse SWOT analysis.

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About Mountain Warehouse

Mountain Warehouse Overview
Parent Company	Mountain Warehouse
Category	Outdoors
Sector	Lifestyle and Retail
Tagline/ Slogan	Best Gear, Best Service, Best Prices
USP	offering quality outdoor clothing and equipment at the lowest prices since 1997
Mountain Warehouse STP
Segmentation	Shoppers of hiking, camping, skiing and cycling equipment
Target Market	Variety and quality seeking customers of outdoor equipment
Positioning	Index stores offering quality outdoor clothing and equipment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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