Mountain Warehouse SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mountain Warehouse analyses the brand by its strengths, weaknesses, opportunities & threats. In Mountain Warehouse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mountain Warehouse to benchmark its business & performance as compared to the competitors. Mountain Warehouse is one of the leading brands in the lifestyle and retail sector.

The table below lists the Mountain Warehouse SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mountain Warehouse competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mountain Warehouse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mountain Warehouse Brand Analysis
Parent Company

Mountain Warehouse

Category

Outdoors

Sector

Lifestyle and Retail

Tagline/ Slogan

Best Gear, Best Service, Best Prices

USP

offering quality outdoor clothing and equipment at the lowest prices since 1997

Mountain Warehouse STP
Segment

Shoppers of hiking, camping, skiing and cycling equipment

Target Group

Variety and quality seeking customers of outdoor equipment

Positioning

Index stores offering quality outdoor clothing and equipment

SWOT Analysis of Mountain Warehouse
Mountain Warehouse Strengths

Below are the Strengths in the SWOT Analysis of Mountain Warehouse:

1. International Expanse (UK, Ireland, Austria, Poland)
2. Customer centric policies attracts customers

3. Large number of stores (>150)

4. Expanding its reach and number of stores

5. Exclusive brand offerings and product range

6. Focus on quality and standards

7. Well stocked stores with exclusive footwear, accessories and equipment

8. Low prices and high quality offerings

Mountain Warehouse Weaknesses

Here are the weaknesses in the Mountain Warehouse SWOT Analysis:

1. Limited product range compared to international brands

2. Brand is not as well recognized internationally as other leading apparel brands

Mountain Warehouse Opportunities

Following are the Opportunities in Mountain Warehouse SWOT Analysis:

1. Provide speedy redressal of post-purchase issues

2. Expand in terms of no of stores, reach etc.

3. Improve upon the online purchase services

Mountain Warehouse Threats

The threats in the SWOT Analysis of Mountain Warehouse are as mentioned:

1.Competitors offering better product selection

2. Inability to maintain quality with business expansion

3. Key competitors replicating its business model

4. Competitors offering better shopping experience

Mountain Warehouse Competition
Mountain Warehouse Competitors

Below are the top 5 competitors of Mountain Warehouse:

1. GO Outdoors

2. Cotswold Outdoors

3. Black

4. Millets

5. Tiso


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mountain Warehouse. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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