Home Bargains SWOT Analysis, USP & Competitors

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SWOT Analysis of Home Bargains with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Bargains

Parent Company

TJ Morris





Tagline/ Slogan

Top Brands, Bottom Prices


Home Bargains sells branded goods at the lowest prices possible



Brands and utility shoppers

Target Group

Shoppers seeking low priced branded products


Home Bargain offers a range of affordable brands spanning categories

SWOT Analysis


1. Convenient and friendly shopping experience
2. Good quality products at extremely affordable prices for customers
3. Shopper delight: massive pool of satisfied customers

4. Wide range of products and brands

5. Superior in-store customer service

5. Lucrative price deals
6. Fresh foods: Pasta, rice, soups, cereals etc.

7. Large product selection

8. Essential Merchandise: clothing, Health and Beauty, toys and games

9. Over 300+ stores across the UK


1. Limited to the UK for its revenues and no global presence

2. Intense competition especially from online brands means reducing market share


1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base outside UK

2. Differentiate customer experience from other brands

3. Build on the e-commerce capability


1. Difficulty to maintain the same quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of  brands

3. Competitors replicating the business model



1. Tesco

2. Morrisons


4. Marks and Spencer

5. Next

The table above concludes the Home Bargains SWOT analysis along with its marketing and brand parameters.


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