Home Bargains SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 12, 2021

Home Bargains SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Home Bargains, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Home Bargains to benchmark its business & performance as compared to the competitors, and make strategic improvements. Home Bargains is one of the leading brands in the lifestyle and retail sector.

The article below lists the Home Bargains SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Home Bargains SWOT Analysis:

SWOT Analysis of Home Bargains

For Home Bargains, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Home Bargains Strengths

The strengths of Home Bargains looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Home Bargains :

1. Home Bargains is one of the leading retail chains in UK which offers a convenient and friendly shopping experience

2. Home Bargains offers good quality products at extremely affordable prices for customers

3. The company has more than 20,000 employees working across its stores

4. The company stores offer a wide range of products and brands, along with a superior in-store customer service

5. Fresh foods like pasta, rice, soups, cereals etc. is available at its stores

6. Essential merchandise like clothing, health and beauty, toys and games are available available at Home Bargains

7. The company has more than 500 stores are spread across the UK

8. The ecommerce portal offers a good product range, which can be purchased online & shipped to customers directly

Home Bargains Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Home Bargains SWOT Analysis:

1. The company is limited to the UK for its revenues and has no global presence

2. Intense competition especially from online brands means reduce in market share

Home Bargains Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Home Bargains SWOT Analysis:

1. Home Bargains can expand in terms of shop area, number of stores, product assortment, and customer base outside UK

2. Differentiating customer experience from other brands can help attract more customers

3. Building on a comprehensive ecommerce capability can help in getting more business online

Home Bargains Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Home Bargains are as mentioned:

1. Difficulty to maintain the same quality and standards with expanding business can be a concern

2. Decline in the purchasing power of people and lower demand of brands can lead to loss of business

3. Competitors replicating its business model and economic recessions can reduce business for Home Bargains

Home Bargains Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Home Bargains:

1. Tesco

2. Morrisons


4. Marks and Spencer

5. Amazon

6. Poundland

7. PoundStretcher

Hence this concludes the Home Bargains SWOT analysis.

Continue reading more about the brand/company.

About Home Bargains

Home Bargains Overview
Parent Company

TJ Morris




Lifestyle and Retail

Tagline/ Slogan

Top Brands, Bottom Prices


Home Bargains sells branded goods at the lowest prices possible

Home Bargains STP

Brands and utility shoppers

Target Market

Shoppers seeking low priced branded products


Home Bargain offers a range of affordable brands spanning categories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Home Bargains. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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