Home Bargains SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 12, 2021

SWOT analysis of Home Bargains analyses the brand by its strengths, weaknesses, opportunities & threats. In Home Bargains SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Home Bargains to benchmark its business & performance as compared to the competitors. Home Bargains is one of the leading brands in the lifestyle and retail sector.

The table below lists the Home Bargains SWOT (Strengths, Weaknesses, Opportunities, Threats), top Home Bargains competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Home Bargains SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Home Bargains Brand Analysis
Parent Company

TJ Morris




Lifestyle and Retail

Tagline/ Slogan

Top Brands, Bottom Prices


Home Bargains sells branded goods at the lowest prices possible

Home Bargains STP

Brands and utility shoppers

Target Group

Shoppers seeking low priced branded products


Home Bargain offers a range of affordable brands spanning categories

SWOT Analysis of Home Bargains
Home Bargains Strengths

Below are the Strengths in the SWOT Analysis of Home Bargains:

1. Home Bargains is one of the leading retail chains in UK which offers a convenient and friendly shopping experience

2. Home Bargains offers good quality products at extremely affordable prices for customers

3. The company has more than 20,000 employees working across its stores

4. The company stores offer a wide range of products and brands, along with a superior in-store customer service

5. Fresh foods like pasta, rice, soups, cereals etc. is available at its stores

6. Essential merchandise like clothing, health and beauty, toys and games are available available at Home Bargains

7. The company has more than 500 stores are spread across the UK

8. The ecommerce portal offers a good product range, which can be purchased online & shipped to customers directly

Home Bargains Weaknesses

Here are the weaknesses in the Home Bargains SWOT Analysis:

1. The company is limited to the UK for its revenues and has no global presence

2. Intense competition especially from online brands means reduce in market share

Home Bargains Opportunities

Following are the Opportunities in Home Bargains SWOT Analysis:

1. Home Bargains can expand in terms of shop area, number of stores, product assortment, and customer base outside UK

2. Differentiating customer experience from other brands can help attract more customers

3. Building on a comprehensive ecommerce capability can help in getting more business online

Home Bargains Threats

The threats in the SWOT Analysis of Home Bargains are as mentioned:

1. Difficulty to maintain the same quality and standards with expanding business can be a concern

2. Decline in the purchasing power of people and lower demand of brands can lead to loss of business

3. Competitors replicating its business model and economic recessions can reduce business for Home Bargains

Home Bargains Competition
Home Bargains Competitors

Below are the top 7 competitors of Home Bargains:

1. Tesco

2. Morrisons


4. Marks and Spencer

5. Amazon

6. Poundland

7. PoundStretcher

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Home Bargains. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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