Home Bargains SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5587

SWOT Analysis of Home Bargains with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Bargains

Parent Company

TJ Morris




Lifestyle and Retail

Tagline/ Slogan

Top Brands, Bottom Prices


Home Bargains sells branded goods at the lowest prices possible

Home Bargains STP


Brands and utility shoppers

Target Group

Shoppers seeking low priced branded products


Home Bargain offers a range of affordable brands spanning categories

Home Bargains SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Home Bargains. Strengths are:

1. Convenient and friendly shopping experience
2. Good quality products at extremely affordable prices for customers
3. Shopper delight: massive pool of satisfied customers

4. Wide range of products and brands

5. Superior in-store customer service

5. Lucrative price deals
6. Fresh foods: Pasta, rice, soups, cereals etc.

7. Large product selection

8. Essential Merchandise: clothing, Health and Beauty, toys and games

9. Over 300+ stores across the UK


Here are the weaknesses of Home Bargains :

1. Limited to the UK for its revenues and no global presence

2. Intense competition especially from online brands means reducing market share


Following are the Opportunities of Home Bargains :

1. Untapped potential: expand in terms of shop area, no of stores, product assortment, and customer base outside UK

2. Differentiate customer experience from other brands

3. Build on the e-commerce capability


The threats of Home Bargains are as mentioned :

1. Difficulty to maintain the same quality and standards with expanding business
2. Steep decline in the purchasing power of people and the demand of  brands

3. Competitors replicating the business model

Home Bargains Competition


Below are the 5 main Home Bargains competitors :

1. Tesco

2. Morrisons


4. Marks and Spencer

5. Next

The brandguide table above concludes the Home Bargains SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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