Published in Lifestyle and Retail category by MBA Skool Team
Wesfarmers is one of the leading brands in the lifestyle and retail sector. Wesfarmers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wesfarmers:
Large number of stores, in-store staff and a strong workforce of over 200,000
Special offers and discounts for attracting customers
Sales also through online formats
Variety suiting every price points
Above are the strengths in the SWOT Analysis of Wesfarmers. The strengths of Wesfarmers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being a market leader, always under scrutiny for any critical decision taken
Experiences limited to Australia means low geographic presence
These were the weaknesses in the Wesfarmers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand outside Australia
Enhance quality, service and experience benchmarks across stores
Employee and customer loyalty initiatives across businesses
Above we covered the opportunities in Wesfarmers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Businesses facing threat from competitors
Economic downturn leading to plummeted consumer confidence levels, and lower demand
Competitor offering specialized products and services at equitable price levels
The threats in the SWOT Analysis of Wesfarmers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A conglomerate of department stores and acquired supermarkets for a range of retail offerings
Grocery shoppers; shoppers of automotive parts; shoppers of home and lifestyle products
Shoppers seeking convenience, variety, discounts and services
Wesfarmers has a diversified business with stores like Coles, Kmart, Bunnings Warehouse, Officeworks, Target
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Wesfarmers. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute