SWOT analysis of Wesfarmers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wesfarmers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wesfarmers to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wesfarmers is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wesfarmers competitors and includes Wesfarmers target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wesfarmers Brand Analysis | |
|---|---|
| Parent Company | |
| Category |
Diversified interests |
| Sector | |
| Tagline/ Slogan |
100 years, thousands of stories |
| USP |
A conglomerate of department stores and acquired supermarkets for a range of retail offerings |
| Wesfarmers STP | |
| Wesfarmers Segmentation |
Grocery shoppers; shoppers of automotive parts; shoppers of home and lifestyle products |
| Wesfarmers Target Market |
Shoppers seeking convenience, variety, discounts and services |
| Wesfarmers Positioning |
Wesfarmers has a diversified business with stores like Coles, Kmart, Bunnings Warehouse, Officeworks, Target |
| Wesfarmers SWOT Analysis | |
| Wesfarmers Strengths |
Below are the Strengths in the SWOT Analysis of Wesfarmers: 1. Established since 1914 shows the brands legacy 2. Emphasis on community development initiatives 5.Large number of stores, in-store staff and a strong workforce of over 200,000 6. Special offers and discounts for attracting customers 7. Sales also through online formats 8. Variety suiting every price points |
| Wesfarmers Weaknesses |
Here are the weaknesses in the Wesfarmers SWOT Analysis: 1. Being a market leader, always under scrutiny for any critical decision taken 2. Experiences limited to Australia means low geographic presence |
| Wesfarmers Opportunities |
Following are the Opportunities in Wesfarmers SWOT Analysis: 1. Expand outside Australia 2. Enhance quality, service and experience benchmarks across stores 3. Employee and customer loyalty initiatives across businesses |
| Wesfarmers Threats |
The threats in the SWOT Analysis of Wesfarmers are as mentioned: 1. Businesses facing threat from competitors 3. Competitor offering specialized products and services at equitable price levels |
| Wesfarmers Competition | |
| Competitors |
Below are the top 4 Wesfarmers competitors: 1. Best & Less 2. Myer 3. Woolworths 4. hs home |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wesfarmers. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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