IKEA SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IKEA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IKEA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IKEA to benchmark its business & performance as compared to the competitors and industry. IKEA is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IKEA competitors and includes IKEA target market, segmentation, positioning & Unique Selling Proposition (USP).

IKEA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IKEA Brand Analysis
Parent Company

Stichting INGKA Foundation


Furniture Retail


Lifestyle and Retail

Tagline/ Slogan

World of Inspiration for your home


Ready to assemble affordable furniture and home items  

IKEA Segmentation

People looking for home furnishing and items

IKEA Target Market

Families (Upper Class and Middle Class)

IKEA Positioning

Ikea offers great ready to assemble furniture with great buying experience

IKEA SWOT Analysis
IKEA Strengths

Below are the Strengths in the SWOT Analysis of IKEA:

1. Ikea is world's leading furniture retailer

2. Ikea has approximately 200000 employees across the world

3. It is present in almost 50 countries with more than 400 Ikea stories

4. Ikea is known for its ready to assemble furniture across the world. Pre-assembled furniture is also offered at many places

5. It is also moving to smart homes and flats category

6. Ikea is also known for its food offerings inside its big stores across the world

7. Ikea manufactures its own furniture which is then assembled by the buyer

8. It is now expanding in Asian countries to expand its business e.g. India, Malaysia

IKEA Weaknesses

Here are the weaknesses in the IKEA SWOT Analysis:

1. Many countries are still not accustomed to ready to assemble furniture but rather prefer pre-assembled furniture

2. It takes big investment to open an Ikea store

3. Ikea does not have a online channel to compete with online furniture portals

IKEA Opportunities

Following are the Opportunities in IKEA SWOT Analysis:

1. Ikea can launch ability to order furniture online and option to assemble at home e.g. amazon, pepperfry

2. Ikea can offer an option to either buy ready to assemble or pre-assembled at a cheap fee to open a new revenue option

IKEA Threats

The threats in the SWOT Analysis of IKEA are as mentioned:

1. Competition from low cost furniture manufacturers

2. Pre-assembled furniture can be cheaper in many countries

IKEA Competition

Below are the top 12 IKEA competitors:

1. Walmart

2. Asda

3. Amazon

4. Pepperfry

5. Tesco

6. Sears Holdings

7. Wayfair

8. Natuzzi

9. Home Depot

10. Amazon

11. Urban Ladder

12. Local Furniture Shops

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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