Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: June 02, 2023
IKEA is one of the leading brands in the lifestyle and retail sector. IKEA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of IKEA:
IKEA is one of the world's leading furniture retailer
IKEA has approximately 200,000 employees across the world
It is present in almost 50 countries with more than 400 Ikea stores
IKEA is known for its easy and ready to assemble furniture across the world. Pre-assembled furniture is also offered by the company
It also offers services in the smart homes and flats category
IKEA is also known for its food offerings inside its big stores across the world
The company manufactures its own furniture which is then assembled by the buyer
It is now expanding in Asian countries to expand its business e.g. India, Malaysia, Philippines, Mexico etc.
IKEA website receives more than 2 billion users annually
The ecommerce portal offers all products, which can be purchased online and delivered home
IKEA has partnership with various organizations like UNICEF, Bill & Melinda Gates Foundation etc. for helping society during floods, earthquakes and other donations
Above are the strengths in the SWOT Analysis of IKEA. The strengths of IKEA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Many countries are still not accustomed to ready to assemble furniture but rather prefer pre-assembled furniture
In this competitive segment, it becomes difficult to increase market share consistently
These were the weaknesses in the IKEA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ready to assemble affordable furniture and home items
People looking for home furnishing and items
Families Upper Class and Middle Class
Ikea offers great ready to assemble furniture with great buying experience
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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