LIDL SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of LIDL covering strengths, weaknesses, opportunities and threats.

LIDL Strengths

  1. LIDL has private labels and a good range of other branded products too.
  2. Strong digital presence and online selling by the brand
  3.  LIDL sell reasonable food that appeal to all income groups
  4. The stores are open on Sundays and holidays, which is an added customer service
  5. LIDL has over 10,000 stores across Europe
  6. The company operates in more than 25 countries across Europe
  7. More than 300,000 people are employed with LIDL
  8. The company has also ventured in businesses like bakeries, online photo services, discounted goods etc

Above are the strengths in the SWOT Analysis of LIDL. The strengths of LIDL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

LIDL Weaknesses

  1. Intense competition means limited market share growth for LIDL
  2. Limited presence of the retail chain outside Europe

These were the weaknesses in the LIDL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

LIDL Opportunities

  1. LIDL can gain a further strong hold in European markets as well more global locations
  2. Expanding into growing economies like Africa, Asia etc
  3. Extract more business from online & digital channels

Above we covered the opportunities in LIDL SWOT Analysis. The opportunities for any brand can include prospects of future growth.

LIDL Threats

  1. International expansion of other brand would increase competition
  2. Price war with other retail chains brands can affect the margins of LIDL
  3. Change of Govt policies and regulations in the retail industry

The threats in the SWOT Analysis of LIDL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the LIDL SWOT analysis.

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About LIDL

The table below gives the brand overview along with its target market, segmentation, positioning & USP

LIDL Overview
Parent Company

Schwarz Gruppe

Category

Retail Industry

Sector

Lifestyle and Retail

Tagline/ Slogan

Where quality is cheaper

USP

LIDL offers quality goods at affordable prices

LIDL STP
Segmentation

Price sensitive customers who usually have a limited budget whilst shopping or choose to buy mediocre quality products.

Target Market

Households

Positioning

LIDL is a go-to shop for any grocery needs.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to LIDL. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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