Published in Lifestyle and Retail category by MBA Skool Team
LIDL is one of the leading brands in the lifestyle and retail sector. LIDL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LIDL:
LIDL has private labels and a good range of other branded products too.
Strong digital presence and online selling by the brand
LIDL sell reasonable food that appeal to all income groups
The stores are open on Sundays and holidays, which is an added customer service
LIDL has over 10,000 stores across Europe
The company operates in more than 25 countries across Europe
More than 300,000 people are employed with LIDL
The company has also ventured in businesses like bakeries, online photo services, discounted goods etc
Above are the strengths in the SWOT Analysis of LIDL. The strengths of LIDL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for LIDL
Limited presence of the retail chain outside Europe
These were the weaknesses in the LIDL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Price sensitive customers who usually have a limited budget whilst shopping or choose to buy mediocre quality products.
LIDL is a go-to shop for any grocery needs.
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