Esprit SWOT Analysis, Competitors & USP

Esprit SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Esprit, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Esprit to benchmark its business & performance as compared to the competitors, and make strategic improvements. Esprit is one of the leading brands in the lifestyle and retail sector.

The article below lists the Esprit SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Esprit SWOT Analysis:

SWOT Analysis of Esprit

For Esprit, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Esprit Strengths

The strengths of Esprit looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Esprit :

1.Strong Brand Positioning and Awareness in over 40 countries

2.Balanced contribution of retail and wholesale

3.Clever portfolio setup – kids, casual, men
4. Has more than 800 stores and available through 15,000 apparel stores globally
5. Has an employee strength of over 15000 worldwide

Esprit Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Esprit SWOT Analysis:

1. Limited presence in Eastern Europe

2. Intense competition gives customers options of frequent brand switching

Esprit Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Esprit SWOT Analysis:

1.To tap the growing earning population in the emerging countries

2.Growing casual wear market

3.Low manufacturing and production costs in various international markets

Esprit Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Esprit are as mentioned:

1.Intense Competition from leading brands

2.Product Substitution with local brands
3. Threat of fake/cheap imitations in the market

Esprit Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Esprit:

1. Levi’s

2.Provogue

3.Wrangler

Hence this concludes the Esprit SWOT analysis.

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About Esprit

Esprit Overview
Parent Company	Esprit Holdings
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	The World is our Culture
USP	Premium Lifestyle Brand
Esprit STP
Segmentation	People who look for a blend of style and comfort
Target Market	Urban middle and upper-middle class
Positioning	Bringing Newness and Style to Life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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