Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Esprit analyses the brand by its strengths, weaknesses, opportunities & threats. In Esprit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Esprit to benchmark its business & performance as compared to the competitors. Esprit is one of the leading brands in the lifestyle and retail sector.
The article below lists the Esprit SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Esprit SWOT Analysis:
For Esprit, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Esprit looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Esprit :
1.Strong Brand Positioning and Awareness in over 40 countries
2.Balanced contribution of retail and wholesale
3.Clever portfolio setup – kids, casual, men 4. Has more than 800 stores and available through 15,000 apparel stores globally 5. Has an employee strength of over 15000 worldwide
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Esprit SWOT Analysis:
1. Limited presence in Eastern Europe
2. Intense competition gives customers options of frequent brand switching
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Esprit SWOT Analysis:
1.To tap the growing earning population in the emerging countries
2.Growing casual wear market
3.Low manufacturing and production costs in various international markets
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Esprit are as mentioned:
1.Intense Competition from leading brands
2.Product Substitution with local brands 3. Threat of fake/cheap imitations in the market
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Esprit:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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