Published in Lifestyle and Retail category by MBA Skool Team
Esprit is one of the leading brands in the lifestyle and retail sector. Esprit SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Esprit:
Strong Brand Positioning and Awareness in over 40 countries
Balanced contribution of retail and wholesale
Clever portfolio setup – kids, casual, men
Has more than 800 stores and available through 15,000 apparel stores globally
Has an employee strength of over 15000 worldwide
Above are the strengths in the SWOT Analysis of Esprit. The strengths of Esprit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited presence in Eastern Europe
Intense competition gives customers options of frequent brand switching
These were the weaknesses in the Esprit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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