Esprit SWOT Analysis
Esprit is one of the leading brands in the lifestyle and retail sector. Esprit SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Esprit:
Quick Glance:
Esprit Strengths
- Strong Brand Positioning and Awareness in over 40 countries
- Balanced contribution of retail and wholesale
- Clever portfolio setup – kids, casual, men
- Has more than 800 stores and available through 15,000 apparel stores globally
- Has an employee strength of over 15000 worldwide
Above are the strengths in the SWOT Analysis of Esprit. The strengths of Esprit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Esprit Weaknesses
- Limited presence in Eastern Europe
- Intense competition gives customers options of frequent brand switching
These were the weaknesses in the Esprit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Esprit Opportunities
- To tap the growing earning population in the emerging countries
- Growing casual wear market
- Low manufacturing and production costs in various international markets
Above we covered the opportunities in Esprit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Esprit Threats
- Intense Competition from leading brands
- Product Substitution with local brands
- Threat of fake/cheap imitations in the market
The threats in the SWOT Analysis of Esprit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Esprit SWOT analysis.
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About Esprit
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Esprit Overview | |
|---|---|
| Parent Company |
Esprit Holdings |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The World is our Culture |
| USP |
Premium Lifestyle Brand |
| Esprit STP | |
| Segmentation |
People who look for a blend of style and comfort |
| Target Market |
Urban middle and upper-middle class |
| Positioning |
Bringing Newness and Style to Life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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