Esprit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Esprit analyses the brand by its strengths, weaknesses, opportunities & threats. In Esprit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Esprit to benchmark its business & performance as compared to the competitors. Esprit is one of the leading brands in the lifestyle and retail sector.

The table below lists the Esprit SWOT (Strengths, Weaknesses, Opportunities, Threats), top Esprit competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Esprit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Esprit Brand Analysis
Parent Company

Esprit Holdings

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The World is our Culture

USP

Premium Lifestyle Brand

Esprit STP
Segment

People who look for a blend of style and comfort

Target Group

Urban middle and upper-middle class

Positioning

Bringing Newness and Style to Life

SWOT Analysis of Esprit
Esprit Strengths

Below are the Strengths in the SWOT Analysis of Esprit:

1.Strong Brand Positioning and Awareness in over 40 countries

2.Balanced contribution of retail and wholesale

3.Clever portfolio setup – kids, casual, men
4. Has more than 800 stores and available through 15,000 apparel stores globally
5. Has an employee strength of over 15000 worldwide

Esprit Weaknesses

Here are the weaknesses in the Esprit SWOT Analysis:

1. Limited presence in Eastern Europe

2. Intense competition gives customers options of frequent brand switching

Esprit Opportunities

Following are the Opportunities in Esprit SWOT Analysis:

1.To tap the growing earning population in the emerging countries

2.Growing casual wear market

3.Low manufacturing and production costs in various international markets

Esprit Threats

The threats in the SWOT Analysis of Esprit are as mentioned:

1.Intense Competition from leading brands

2.Product Substitution with local brands
3. Threat of fake/cheap imitations in the market

Esprit Competition
Esprit Competitors

Below are the top 3 competitors of Esprit:

1. Levi’s

2.Provogue

3.Wrangler


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Esprit. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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