Esprit SWOT Analysis, Competitors & USP
SWOT analysis of Esprit analyses the brand by its strengths, weaknesses, opportunities & threats. In Esprit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Esprit to benchmark its business & performance as compared to the competitors. Esprit is one of the leading brands in the lifestyle and retail sector.
The table below lists the Esprit SWOT (Strengths, Weaknesses, Opportunities, Threats), top Esprit competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Esprit Brand Analysis | |
|---|---|
| Parent Company |
Esprit Holdings |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The World is our Culture |
| USP |
Premium Lifestyle Brand |
| Esprit STP | |
| Segment |
People who look for a blend of style and comfort |
| Target Group |
Urban middle and upper-middle class |
| Positioning |
Bringing Newness and Style to Life |
| SWOT Analysis of Esprit | |
| Esprit Strengths |
Below are the Strengths in the SWOT Analysis of Esprit: 1.Strong Brand Positioning and Awareness in over 40 countries 2.Balanced contribution of retail and wholesale 3.Clever portfolio setup – kids, casual, men |
| Esprit Weaknesses |
Here are the weaknesses in the Esprit SWOT Analysis: 1. Limited presence in Eastern Europe 2. Intense competition gives customers options of frequent brand switching |
| Esprit Opportunities |
Following are the Opportunities in Esprit SWOT Analysis: 1.To tap the growing earning population in the emerging countries 2.Growing casual wear market 3.Low manufacturing and production costs in various international markets |
| Esprit Threats |
The threats in the SWOT Analysis of Esprit are as mentioned: 1.Intense Competition from leading brands 2.Product Substitution with local brands |
| Esprit Competition | |
| Esprit Competitors |
Below are the top 3 competitors of Esprit: 1. Levi’s 2.Provogue 3.Wrangler |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Esprit. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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