Published in Lifestyle and Retail category by MBA Skool Team
Chanel is one of the leading brands in the lifestyle and retail sector. Chanel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chanel:
Chanel are pioneers of prêt-a-porter of ready to wear clothing
Chanel S.A. operates some 300+ Chanel boutiques worldwide
Highly established brand worldwide since many years
Classic and timeless designs are a major part of their collection
Chanel company have about 1200+ employees
The clothes offered are comfortable with the perfect style for rich urban customers
Strong brand equity and loyalty of Chanel
They are among the market leaders in the premium clothing segment
Chanel also has a wide range of products like perfumes, watches, skin care products etc
Above are the strengths in the SWOT Analysis of Chanel. The strengths of Chanel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stiff competition from other premium brands means market share growth for Chanel is limited
Despite good brand visibility, brand switching is high
These were the weaknesses in the Chanel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Be your own hero; There’s no thrill like discovery; Explore your world; Keep it classy
Chanel is a leaders in haute couture and ready to wear clothes
Men and women who practice an active lifestyle and are interested in high fashion
Urban men and women from higher affluent class
Wealthy, Stylish and well balanced French fashion for those who have a versatile and different attitude
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