Chanel SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 46561

SWOT analysis of Chanel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chanel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chanel to benchmark its business & performance as compared to the competitors and industry. Chanel is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Chanel competitors and elaborates Chanel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chanel SWOT, Competitors, Marketing STP & Brand analysis Table
Chanel Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Be your own hero; There’s no thrill like discovery; Explore your world; Keep it classy


Chanel is a leaders in haute couture and ready to wear clothes

Chanel STP

Men and women who practice an active lifestyle and are interested in high fashion

Target Group

Urban men and women from higher affluent class


Wealthy, Stylish and well balanced French fashion for those who have a versatile and different attitude

Chanel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chanel. Strengths are:

1. Chanel are pioneers of prêt-a-porter of ready to wear clothing

2. Chanel S.A. operates some 300+ Chanel boutiques worldwide

3. Highly established brand worldwide since many years

4. Classic and timeless designs are a major part of their collection

5. Chanel company have about 1200+ employees

6. The clothes offered are comfortable with the perfect style for rich urban customers

7. Strong brand equity and loyalty of Chanel

8.They are among the market leaders in the premium clothing segment

9. Chanel also has a wide range of products like perfumes, watches, skin care products etc


Here are the weaknesses in the Chanel SWOT Analysis:

1. Stiff competition from other premium brands means market share growth for Chanel is limited

2.Despite good brand visibility, brand switching is high


Following are the Opportunities in Chanel SWOT Analysis:

1. Online sale and E-marketing gaining a lot of importance can be tapped by Chanel

2. Emerging markets and various expansions and acquisitions abroad

3. Product innovation and takeovers

4. Tie-ups with leading hotel chains and fashion houses to boost the brand


The threats in the SWOT Analysis of Chanel are as mentioned:

1. Competitors in the same business providing similar kind of clothes and accessories can reduce Chanel's market share

2. Economic slowdown and downturn also has an effect on production

3. Counterfeits and price wars are also a viable threat

4.Other cheaper and lower brands trying to copy their timeless styles and selling at much affordable rates

Chanel Competition

Below are the top 11 Chanel competitors:

1. Gucci

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

The brandguide table above concludes the Chanel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chanel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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