Titan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

TATA Group

Watches and Accessories

Lifestyle and Retail

Be More; The joy of gifting

Titan is an Indian watch brand with international styling

Watch brands from luxury to sporty to fashion

Mid and Premium Market Working men and women

Titan is positioned as not just a watch, but a style statement

1.Fastrack
2.Sonata Watches

3. Titan Raga

The above mentioned brands are the prominent products under the Titan product portfolio.

Below are the Strengths in the SWOT Analysis of Titan:

1. Titan has a large network of exclusive stores and service centres
2. High top of the mind recall of the brand
3. Different sub-brands under the brand Titan have been successful in their positioning
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries

6. Strong advertising and brand presence of Titan

7. The brand uses celebrity brand ambassadors to promote itself

Here are the weaknesses in the Titan SWOT Analysis:

1. Titan brand has to face issues to tackling fake imitations
2. Haven’t penetrated the global market as some other international watch makers

Following are the Opportunities in Titan SWOT Analysis:

1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellry brands

3. Titan can focus on more brand awareness and having watches catering to every segment

The threats in the SWOT Analysis of Titan are as mentioned:

1. Broad target segment may lead to lack of focus in brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share

3. Being an international brand, the company's business is affected by recession and economic instability

Below are the top 5 Titan competitors:

1. Timex
2. Casio
3. Citizen

4. Omega

5. Tag Heuer