Published in Lifestyle and Retail category by MBA Skool Team
Titan is one of the leading brands in the lifestyle and retail sector. Titan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Titan:
Titan has a large network of exclusive stores and service centres
High top of the mind recall of the brand
Different sub-brands under the brand Titan have been successful in their positioning
One of the world’s top five and India’s biggest watch manufacturer
Titan watches are exported in over 40 countries
Strong advertising and brand presence of Titan
The brand uses celebrity brand ambassadors to promote itself
Above are the strengths in the SWOT Analysis of Titan. The strengths of Titan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Titan brand has to face issues to tackling fake imitations
Haven’t penetrated the global market as some other international watch makers
These were the weaknesses in the Titan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The above mentioned brands are the prominent products under the Titan product portfolio.
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