Titan SWOT Analysis
Titan is one of the leading brands in the lifestyle and retail sector. Titan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Titan:
Quick Glance:
Titan Strengths
- Titan has a large network of exclusive stores and service centres
- High top of the mind recall of the brand
- Different sub-brands under the brand Titan have been successful in their positioning
- One of the world’s top five and India’s biggest watch manufacturer
- Titan watches are exported in over 40 countries
- Strong advertising and brand presence of Titan
- The brand uses celebrity brand ambassadors to promote itself
Above are the strengths in the SWOT Analysis of Titan. The strengths of Titan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Titan Weaknesses
- Titan brand has to face issues to tackling fake imitations
- Haven’t penetrated the global market as some other international watch makers
These were the weaknesses in the Titan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Titan
Titan Opportunities
- India is an under penetrated market for watches
- Global expansion and tie-ups with global watch and Jewellry brands
- Titan can focus on more brand awareness and having watches catering to every segment
Above we covered the opportunities in Titan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Titan Threats
- Broad target segment may lead to lack of focus in brand strategy
- Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share
- Being an international brand, the company's business is affected by recession and economic instability
The threats in the SWOT Analysis of Titan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Titan SWOT analysis.
Continue reading more about the brand/company.
About Titan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Titan Overview | |
|---|---|
| Parent Company |
TATA Group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Be More; The joy of gifting |
| USP |
Titan is an Indian watch brand with international styling |
| Titan STP | |
| Segmentation |
Watch brands from luxury to sporty to fashion |
| Target Market |
Mid and Premium Market Working men and women |
| Positioning |
Titan is positioned as not just a watch, but a style statement |
| Titan Product Portfolio | |
| Brands |
3. Titan Raga The above mentioned brands are the prominent products under the Titan product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Titan. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
