Titan SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13695

SWOT Analysis of Titan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

TATA Group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Be More; The joy of gifting


Titan is an Indian watch brand with international styling

Titan STP


Watch brands from luxury to sporty to fashion

Target Group

Mid and Premium Market Working men and women


Titan is positioned as not just a watch, but a style statement

Product Portfolio


2.Sonata Watches

3. Titan Raga

Titan SWOT Analysis


1. Titan has a large network of exclusive stores and service centres
2. High top of the mind recall of the brand
3. Different sub-brands under the brand Titan have been successful in their positioning
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries

6. Strong advertising and brand presence of Titan

7. The brand uses celebrity brand ambassadors to promote itself


1. Titan brand has to face issues to tackling fake imitations
2. Haven’t penetrated the global market as some other international watch makers


1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellry brands

3. Titan can focus on more brand awareness and having watches catering to every segment


1. Broad target segment may lead to lack of focus in brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share

3. Being an international brand, the company's business is affected by recession and economic instability



1. Timex
2. Casio
3. Citizen

4. Omega

5. Tag Heuer

The table above concludes the Titan SWOT analysis along with its marketing and brand parameters.


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