Titan SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Titan SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Titan, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Titan is one of the leading brands in the lifestyle and retail sector. The article below lists the Titan SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Titan

For Titan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Titan Strengths

The strengths of Titan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Titan :

1. Titan has a large network of exclusive stores and service centres
2. High top of the mind recall of the brand
3. Different sub-brands under the brand Titan have been successful in their positioning
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries

6. Strong advertising and brand presence of Titan

7. The brand uses celebrity brand ambassadors to promote itself

Titan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Titan SWOT Analysis:

1. Titan brand has to face issues to tackling fake imitations
2. Haven’t penetrated the global market as some other international watch makers

Titan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Titan SWOT Analysis:

1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellry brands

3. Titan can focus on more brand awareness and having watches catering to every segment

Titan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Titan are as mentioned:

1. Broad target segment may lead to lack of focus in brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share

3. Being an international brand, the company's business is affected by recession and economic instability

Titan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Titan:

1. Timex
2. Casio
3. Citizen

4. Omega

5. Tag Heuer

Hence this concludes the Titan SWOT analysis.

Continue reading more about the brand/company.

About Titan

Titan Overview
Parent Company

TATA Group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Be More; The joy of gifting


Titan is an Indian watch brand with international styling

Titan STP

Watch brands from luxury to sporty to fashion

Target Market

Mid and Premium Market Working men and women


Titan is positioned as not just a watch, but a style statement

Titan Product Portfolio

2.Sonata Watches

3. Titan Raga

The above mentioned brands are the prominent products under the Titan product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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