Titan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Titan analyses the brand by its strengths, weaknesses, opportunities & threats. In Titan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Titan to benchmark its business & performance as compared to the competitors. Titan is one of the leading brands in the lifestyle and retail sector.

The table below lists the Titan SWOT (Strengths, Weaknesses, Opportunities, Threats), top Titan competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Titan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Titan Brand Analysis
Parent Company

TATA Group
Category

Watches and Accessories
Sector

Lifestyle and Retail
Tagline/ Slogan

Be More; The joy of gifting
USP

Titan is an Indian watch brand with international styling
Titan STP
Segment

Watch brands from luxury to sporty to fashion
Target Group

Mid and Premium Market Working men and women
Positioning

Titan is positioned as not just a watch, but a style statement
Titan Product Portfolio
Brands

1.Fastrack
2.Sonata Watches

3. Titan Raga

The above mentioned brands are the prominent products under the Titan product portfolio.
SWOT Analysis of Titan
Titan Strengths

Below are the Strengths in the SWOT Analysis of Titan:

1. Titan has a large network of exclusive stores and service centres
2. High top of the mind recall of the brand
3. Different sub-brands under the brand Titan have been successful in their positioning
4. One of the world’s top five and India’s biggest watch manufacturer
5. Titan watches are exported in over 40 countries

6. Strong advertising and brand presence of Titan

7. The brand uses celebrity brand ambassadors to promote itself
Titan Weaknesses

Here are the weaknesses in the Titan SWOT Analysis:

1. Titan brand has to face issues to tackling fake imitations
2. Haven’t penetrated the global market as some other international watch makers
Titan Opportunities

Following are the Opportunities in Titan SWOT Analysis:

1. India is an under penetrated market for watches
2. Global expansion and tie-ups with global watch and Jewellry brands

3. Titan can focus on more brand awareness and having watches catering to every segment
Titan Threats

The threats in the SWOT Analysis of Titan are as mentioned:

1. Broad target segment may lead to lack of focus in brand strategy
2. Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share

3. Being an international brand, the company's business is affected by recession and economic instability
Titan Competition
Titan Competitors

Below are the top 5 competitors of Titan:

1. Timex
2. Casio
3. Citizen

4. Omega

5. Tag Heuer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Titan. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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