Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Titan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Titan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Titan to benchmark its business & performance as compared to the competitors and industry. Titan is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Titan competitors and includes Titan target market, segmentation, positioning & Unique Selling Proposition (USP).
The above mentioned brands are the prominent products under the Titan product portfolio.
Titan SWOT Analysis
Below are the Strengths in the SWOT Analysis of Titan:
1. Titan has a large network of exclusive stores and service centres 2. High top of the mind recall of the brand 3. Different sub-brands under the brand Titan have been successful in their positioning 4. One of the world’s top five and India’s biggest watch manufacturer 5. Titan watches are exported in over 40 countries
6. Strong advertising and brand presence of Titan
7. The brand uses celebrity brand ambassadors to promote itself
Here are the weaknesses in the Titan SWOT Analysis:
1. Titan brand has to face issues to tackling fake imitations 2. Haven’t penetrated the global market as some other international watch makers
Following are the Opportunities in Titan SWOT Analysis:
1. India is an under penetrated market for watches 2. Global expansion and tie-ups with global watch and Jewellry brands
3. Titan can focus on more brand awareness and having watches catering to every segment
The threats in the SWOT Analysis of Titan are as mentioned:
1. Broad target segment may lead to lack of focus in brand strategy 2. Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share
3. Being an international brand, the company's business is affected by recession and economic instability
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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