Tag Heuer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9573

SWOT Analysis of Tag Heuer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tag Heuer

Parent Company

LVMH Louis Vuitton S.A.


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

What are you made of?


Sporty look in the luxury segment



Premium watches segment across the world

Target Group

Young Affluent Men from High Income group


Prestige Sports watch

SWOT Analysis


1. Established brand around the world, high international brand awareness
2. High brand recall as the official timekeeper of World class sporting events like the Olympics, Formula One etc
3. Member of the FHH – the most exclusive club in the Swiss watch-making Industry

4. High brand loyalty and brand equity
5. Associations with international celebrities for brand promotion through TVCs and print ads


1.Heavy brand clutter in the sports and entertainment areas in not just watches but across the Lifestyle and retail sector reduces the differentiating factor
2. Competition from luxury brands means limited market share growth


1. High growth in the luxury watches segment in emerging economies
2. High-End watches are the first luxury pieces that a consumer buys giving a window of opportunity for the brand to establish itself as the first luxury piece aspired by a consumer


1.Indian consumers display the double aspect of a strong luxury culture and a strong sensitivity to prices.
2. Low switching costs for the wealthy
3. Threat from cheap and fake imitations



1. Omega
2. Longines
3. Cartier

The table above concludes the Tag Heuer SWOT analysis along with its marketing and brand parameters.


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