TAG Heuer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15392

SWOT analysis of TAG Heuer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TAG Heuer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TAG Heuer to benchmark its business & performance as compared to the competitors and industry. TAG Heuer is one of the leading brands in the lifestyle and retail sector. The table below also lists the top TAG Heuer competitors and elaborates TAG Heuer market segmentation, target group, positioning & Unique Selling Proposition (USP).

TAG Heuer SWOT, Competitors, Marketing STP & Brand analysis Table
TAG Heuer Brand Analysis
Parent Company

LVMH Louis Vuitton S.A.


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

What are you made of?


TAG Heuer offers a sporty look in the luxury segment


Premium watches segment across the world

Target Group

Young Affluent Men from High Income group


TAG Heuer is positioned as a classy & prestigious sports watch

TAG Heuer SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TAG Heuer. Strengths are:

1. TAG Heuer is an established brand around the world, high international brand awareness

2. High brand recall of TAG Heuer as the official timekeeper of World class sporting events like the Olympics, Formula One etc

3. Member of the FHH – the most exclusive club in the Swiss watch-making Industry

4. High brand loyalty and brand equity

5. TAG Heuer has associations with international celebrities for brand promotion through TVCs and print ads

6. Strong backing and financial position of the parent company helps the brand grow

7. TAG Heuer has a very strong legacy since its inception in 1860

8. The company has exclusive showrooms and available at premium watch stores in more than 120 countries

9. More than 1500 people are employed with the TAG Heuer brand


Here are the weaknesses in the TAG Heuer SWOT Analysis:

1. Counterfeit watches spoil the brand name and affect the business

2. Competition from luxury brands means limited market share growth for TAG Heuer


Following are the Opportunities in TAG Heuer SWOT Analysis:

1. High growth in the luxury watches segment in emerging economies can be tapped by TAG Heuer

2. High-end watches are the first luxury pieces that a consumer buys giving a window of opportunity for the brand to establish itself as the first luxury piece aspired by a consumer

3. Innovation in terms of digital watches can help the TAG Heuer brand explore more business avenues


The threats in the SWOT Analysis of TAG Heuer are as mentioned:

1. Intense competition from luxury watch makers can affect business

2. Low switching costs for the wealthy people can hurt brand loyalty of TAG Heuer

3. Threat from cheap and fake imitations which can hurt sales & business

TAG Heuer Competition

Below are the top 16 TAG Heuer competitors:

1. Breguet

2. Rolex

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

The brandguide table above concludes the TAG Heuer SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TAG Heuer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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