Published in Lifestyle and Retail category by MBA Skool Team
Tag Heuer is one of the leading brands in the lifestyle and retail sector. Tag Heuer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tag Heuer:
TAG Heuer is an established brand around the world, high international brand awareness
High brand recall of TAG Heuer as the official timekeeper of World class sporting events like the Olympics, Formula One etc
Member of the FHH – the most exclusive club in the Swiss watch-making Industry
High brand loyalty and brand equity
TAG Heuer has associations with international celebrities for brand promotion through TVCs and print ads
Strong backing and financial position of the parent company helps the brand grow
TAG Heuer has a very strong legacy since its inception in 1860
The company has exclusive showrooms and available at premium watch stores in more than 120 countries
More than 1500 people are employed with the TAG Heuer brand
Above are the strengths in the SWOT Analysis of Tag Heuer. The strengths of Tag Heuer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tag Heuer Weaknesses
Counterfeit watches spoil the brand name and affect the business
Competition from luxury brands means limited market share growth for TAG Heuer
These were the weaknesses in the Tag Heuer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TAG Heuer offers a sporty look in the luxury segment
Tag Heuer STP
Premium watches segment across the world
Young Affluent Men from High Income group
TAG Heuer is positioned as a classy & prestigious sports watch
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