TAG Heuer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of TAG Heuer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TAG Heuer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TAG Heuer to benchmark its business & performance as compared to the competitors and industry. As of 2020, TAG Heuer is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TAG Heuer competitors and includes TAG Heuer target market, segmentation, positioning & Unique Selling Proposition (USP).

TAG Heuer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TAG Heuer Brand Analysis
Parent Company

LVMH Louis Vuitton S.A.


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

What are you made of?


TAG Heuer offers a sporty look in the luxury segment

TAG Heuer Segmentation

Premium watches segment across the world

TAG Heuer Target Market

Young Affluent Men from High Income group

TAG Heuer Positioning

TAG Heuer is positioned as a classy & prestigious sports watch

TAG Heuer SWOT Analysis
TAG Heuer Strengths

Below are the Strengths in the SWOT Analysis of TAG Heuer:

1. TAG Heuer is an established brand around the world, high international brand awareness

2. High brand recall of TAG Heuer as the official timekeeper of World class sporting events like the Olympics, Formula One etc

3. Member of the FHH – the most exclusive club in the Swiss watch-making Industry

4. High brand loyalty and brand equity

5. TAG Heuer has associations with international celebrities for brand promotion through TVCs and print ads

6. Strong backing and financial position of the parent company helps the brand grow

7. TAG Heuer has a very strong legacy since its inception in 1860

8. The company has exclusive showrooms and available at premium watch stores in more than 120 countries

9. More than 1500 people are employed with the TAG Heuer brand

TAG Heuer Weaknesses

Here are the weaknesses in the TAG Heuer SWOT Analysis:

1. Counterfeit watches spoil the brand name and affect the business

2. Competition from luxury brands means limited market share growth for TAG Heuer

TAG Heuer Opportunities

Following are the Opportunities in TAG Heuer SWOT Analysis:

1. High growth in the luxury watches segment in emerging economies can be tapped by TAG Heuer

2. High-end watches are the first luxury pieces that a consumer buys giving a window of opportunity for the brand to establish itself as the first luxury piece aspired by a consumer

3. Innovation in terms of digital watches can help the TAG Heuer brand explore more business avenues

TAG Heuer Threats

The threats in the SWOT Analysis of TAG Heuer are as mentioned:

1. Intense competition from luxury watch makers can affect business

2. Low switching costs for the wealthy people can hurt brand loyalty of TAG Heuer

3. Threat from cheap and fake imitations which can hurt sales & business

TAG Heuer Competition

Below are the top 16 TAG Heuer competitors:

1. Breguet

2. Rolex

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TAG Heuer. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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