TAG Heuer SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

TAG Heuer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TAG Heuer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

TAG Heuer is one of the leading brands in the lifestyle and retail sector. The article below lists the TAG Heuer SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

TAG Heuer Strengths

The strengths of TAG Heuer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of TAG Heuer :

1. TAG Heuer is an established brand around the world, high international brand awareness

2. High brand recall of TAG Heuer as the official timekeeper of World class sporting events like the Olympics, Formula One etc

3. Member of the FHH – the most exclusive club in the Swiss watch-making Industry

4. High brand loyalty and brand equity

5. TAG Heuer has associations with international celebrities for brand promotion through TVCs and print ads

6. Strong backing and financial position of the parent company helps the brand grow

7. TAG Heuer has a very strong legacy since its inception in 1860

8. The company has exclusive showrooms and available at premium watch stores in more than 120 countries

9. More than 1500 people are employed with the TAG Heuer brand

TAG Heuer Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the TAG Heuer SWOT Analysis:

1. Counterfeit watches spoil the brand name and affect the business

2. Competition from luxury brands means limited market share growth for TAG Heuer

Read more about TAG Heuer

    TAG Heuer Opportunities

    The opportunities for any brand can include prospects of future growth. Following are the opportunities in TAG Heuer SWOT Analysis:

    1. High growth in the luxury watches segment in emerging economies can be tapped by TAG Heuer

    2. High-end watches are the first luxury pieces that a consumer buys giving a window of opportunity for the brand to establish itself as the first luxury piece aspired by a consumer

    3. Innovation in terms of digital watches can help the TAG Heuer brand explore more business avenues

    TAG Heuer Threats

    The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of TAG Heuer are as mentioned:

    1. Intense competition from luxury watch makers can affect business

    2. Low switching costs for the wealthy people can hurt brand loyalty of TAG Heuer

    3. Threat from cheap and fake imitations which can hurt sales & business

    Hence this concludes the TAG Heuer SWOT analysis.

    Continue reading more about the brand/company.

    About TAG Heuer

    TAG Heuer Overview
    Parent Company

    LVMH Louis Vuitton S.A.


    Watches and Accessories


    Lifestyle and Retail

    Tagline/ Slogan

    What are you made of?


    TAG Heuer offers a sporty look in the luxury segment

    TAG Heuer STP

    Premium watches segment across the world

    Target Market

    Young Affluent Men from High Income group


    TAG Heuer is positioned as a classy & prestigious sports watch

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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