Breguet SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4734

SWOT Analysis of Breguet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Swatch group


Watches and accessories


Lifestyle and Retail

Tagline/ Slogan

Depuis 1775


Leader of numerous watch-making technologies especially the tourbillon



High Income group

Target Group

Culturally aware high income men and women


A watch brand with a history attached to every timepiece

SWOT Analysis


1.  Produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies
2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches
3. Part of the Swatch group that has 28,000 employees across 50 countries
4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)

5. Since 1999, Breguet has registered over 100 patents in watch technology


1. The positioning of the brand and its association with history and culture can cause limitations in terms of varieties of design

2. Limited market share growth due to competition


1. Can expand its product base in the crystal quartz watch category
2.High growth observed in luxury segment in developing economies
3. High spending power of people
4. More advertising would help increasing brand awareness


1.Breguet faces competition in the luxury segment with new designs from its competitors

2. Instability surrounding the Euro has affected the spending costs by the brand



1. Tag Heur
2. Cartier
3. Rolex

The table above concludes the Breguet SWOT analysis along with its marketing and brand parameters.


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