Breguet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Breguet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Breguet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Breguet to benchmark its business & performance as compared to the competitors and industry. As of 2020, Breguet is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Breguet competitors and includes Breguet target market, segmentation, positioning & Unique Selling Proposition (USP).

Breguet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Breguet Brand Analysis
Parent Company

The Swatch group


Watches and accessories


Lifestyle and Retail

Tagline/ Slogan

Depuis 1775


Breguet is a leader of numerous watch-making technologies especially the tourbillon

Breguet STP
Breguet Segmentation

High Income group

Breguet Target Market

Culturally aware high income men and women

Breguet Positioning

Breguet is a watch brand with a history attached to every timepiece

Breguet SWOT Analysis
Breguet Strengths

Below are the Strengths in the SWOT Analysis of Breguet:

1. Breguet produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies

2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches

3. Part of the Swatch group that has 28,000 employees across 50 countries

4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)

5. Since 1999, Breguet has registered over 100 patents in watch technology

6. The brand also offers writing instruments, cufflinks, jewellery for ladies etc

7. Good advertising and brand of Breguet watches especially in premium shopping malls globally

8. Several events are organized by the company to reach out to a niche & rich audience

Breguet Weaknesses

Here are the weaknesses in the Breguet SWOT Analysis:

1. The positioning of the Breguet brand and its association with history and culture can cause limitations in terms of varieties of design

2. Limited market share growth due to competition

Breguet Opportunities

Following are the Opportunities in Breguet SWOT Analysis:

1. Breguet can expand its product base in the crystal quartz watch category

2. High growth observed in luxury segment in developing economies

3. High spending power of people means a higher opportunity to sell Breguet globally 

4. More advertising would help increasing brand awareness

Breguet Threats

The threats in the SWOT Analysis of Breguet are as mentioned:

1. Breguet faces competition in the luxury segment with new designs from its competitors

2. Instability surrounding the Euro has affected the spending costs by the brand

3. Fake and counterfeit products hurt the brand image and sales

Breguet Competition

Below are the top 16 Breguet competitors:

1. Rolex

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Breguet. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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