Breguet SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5992
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SWOT Analysis of Breguet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Breguet

Parent Company

The Swatch group

Category

Watches and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Depuis 1775

USP

Breguet is a leader of numerous watch-making technologies especially the tourbillon

Breguet STP

Segment

High Income group

Target Group

Culturally aware high income men and women

Positioning

Breguet is a watch brand with a history attached to every timepiece

Breguet SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Breguet :

1. Breguet produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies

2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches

3. Part of the Swatch group that has 28,000 employees across 50 countries

4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)

5. Since 1999, Breguet has registered over 100 patents in watch technology

6. The brand also offers writing instruments, cufflinks, jewellery for ladies etc

7. Good advertising and brand of Breguet watches especially in premium shopping malls globally

8. Several events are organized by the company to reach out to a niche & rich audience

Weaknesses

1. The positioning of the Breguet brand and its association with history and culture can cause limitations in terms of varieties of design

2. Limited market share growth due to competition

Opportunities

1. Breguet can expand its product base in the crystal quartz watch category

2. High growth observed in luxury segment in developing economies

3. High spending power of people means a higher opportunity to sell Breguet globally 

4. More advertising would help increasing brand awareness

Threats

1. Breguet faces competition in the luxury segment with new designs from its competitors

2. Instability surrounding the Euro has affected the spending costs by the brand

3. Fake and counterfeit products hurt the brand image and sales

Breguet Competition

Competitors

Below are the 16 main Breguet competitors :

1. Rolex

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin


The brandguide table above concludes the Breguet SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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