Breguet SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7641

SWOT analysis of Breguet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Breguet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Breguet to benchmark its business & performance as compared to the competitors and industry. Breguet is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Breguet competitors and elaborates Breguet market segmentation, target group, positioning & Unique Selling Proposition (USP).

Breguet SWOT, Competitors, Marketing STP & Brand analysis Table
Breguet Brand Analysis
Parent Company

The Swatch group


Watches and accessories


Lifestyle and Retail

Tagline/ Slogan

Depuis 1775


Breguet is a leader of numerous watch-making technologies especially the tourbillon

Breguet STP

High Income group

Target Group

Culturally aware high income men and women


Breguet is a watch brand with a history attached to every timepiece

Breguet SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Breguet. Strengths are:

1. Breguet produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies

2. Breguet watches have an image of being associated with history and culture which differentiates itself from other watches

3. Part of the Swatch group that has 28,000 employees across 50 countries

4. The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)

5. Since 1999, Breguet has registered over 100 patents in watch technology

6. The brand also offers writing instruments, cufflinks, jewellery for ladies etc

7. Good advertising and brand of Breguet watches especially in premium shopping malls globally

8. Several events are organized by the company to reach out to a niche & rich audience


Here are the weaknesses in the Breguet SWOT Analysis:

1. The positioning of the Breguet brand and its association with history and culture can cause limitations in terms of varieties of design

2. Limited market share growth due to competition


Following are the Opportunities in Breguet SWOT Analysis:

1. Breguet can expand its product base in the crystal quartz watch category

2. High growth observed in luxury segment in developing economies

3. High spending power of people means a higher opportunity to sell Breguet globally 

4. More advertising would help increasing brand awareness


The threats in the SWOT Analysis of Breguet are as mentioned:

1. Breguet faces competition in the luxury segment with new designs from its competitors

2. Instability surrounding the Euro has affected the spending costs by the brand

3. Fake and counterfeit products hurt the brand image and sales

Breguet Competition

Below are the top 16 Breguet competitors:

1. Rolex

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

The brandguide table above concludes the Breguet SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Breguet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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