Published in Lifestyle and Retail category by MBA Skool Team
Breguet is one of the leading brands in the lifestyle and retail sector. Breguet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Breguet:
Breguet produced the first wrist watch in 1810 and pioneer of numerous watch-making technologies
Breguet watches have an image of being associated with history and culture which differentiates itself from other watches
Part of the Swatch group that has 28,000 employees across 50 countries
The brand has a strong presence internationally by prestigious associations (museums, art and culture events are synonymous with its brand image and reinforce its identity)
Since 1999, Breguet has registered over 100 patents in watch technology
The brand also offers writing instruments, cufflinks, jewellery for ladies etc
Good advertising and brand of Breguet watches especially in premium shopping malls globally
Several events are organized by the company to reach out to a niche & rich audience
Above are the strengths in the SWOT Analysis of Breguet. The strengths of Breguet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The positioning of the Breguet brand and its association with history and culture can cause limitations in terms of varieties of design
Limited market share growth due to competition
These were the weaknesses in the Breguet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Breguet can expand its product base in the crystal quartz watch category
High growth observed in luxury segment in developing economies
High spending power of people means a higher opportunity to sell Breguet globally
More advertising would help increasing brand awareness
Above we covered the opportunities in Breguet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Breguet faces competition in the luxury segment with new designs from its competitors
Instability surrounding the Euro has affected the spending costs by the brand
Fake and counterfeit products hurt the brand image and sales
The threats in the SWOT Analysis of Breguet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Breguet is a leader of numerous watch-making technologies especially the tourbillon
High Income group
Culturally aware high income men and women
Breguet is a watch brand with a history attached to every timepiece
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Breguet. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute