Swatch SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13966

SWOT Analysis of Swatch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Swatch group




Lifestyle and Retail

Tagline/ Slogan

Time is what you make of it; Fashion that ticks


Trendy and youthful innovative designs

Swatch STP


High quality watches

Target Group

Upper-middle class youth


A watch brand that is the culmination of Art, Sports and fashion

Swatch SWOT Analysis


1. Have a distinct identity with its plastic body and vibrant colours
2. Limited market share growth due to competition
3. Part of the Swatch group that has 28,000 employees across 50 countries operating 900 boutiques around the world
4. Associated with sporting competitions has strengthened its brand image
5. Top-of-the-mind popular brand across the world
6. Excellent advertising and brand image


1. Fake imitations and replicas affect the brand image and sales
2. Advertising/ branding activities not impactful


1. Emerging markets in Asia like India and China can be the primary targets for its distribution expansion strategy
2. Swatch can use its positioning as a young brand to diversify in different product categories


1. High manufacturing cost associated with Swiss brands can lead to switching to lower cost brands
2. Competition from other youth watch brands with a trendy and youthful positioning

Swatch Competition



The brandguide table above concludes the Swatch SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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