Swatch SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14406
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SWOT Analysis of Swatch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swatch

Parent Company

The Swatch group

Category

Watches

Sector

Lifestyle and Retail

Tagline/ Slogan

Time is what you make of it; Fashion that ticks

USP

Swatch offers watches with contemporary, trendy and youthful innovative designs

Swatch STP

Segment

High quality watches

Target Group

Upper-middle class youth

Positioning

Swatch is a watch brand that is the culmination of Art, Sports and fashion

Swatch SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swatch :

1. Swatch watches have a distinct identity with its body and vibrant colours

2. Swatch has several designs and diverse product lines in the type of watches offered

3. Part of the Swatch group that has 30,000 employees across 50 countries operating 900 boutiques around the world

4. Associated with sporting competitions has strengthened its brand image

5. Swatch is a top-of-the-mind popular brand across the world

6. Excellent advertising and brand image of the watch company

7. Swatch has been associated with several celebrities as brand ambassadors

8. Sponsorship of global events, sports teams etc have helped the brand connect well with customers

Weaknesses

1. Fake imitations and replicas affect the brand image and sales of Swatch

2. Intense competition means limited market share of the brand

Opportunities

1. Emerging markets in Asia like India and China can be the primary targets for its distribution expansion strategy

2. Swatch can use its positioning as a young brand to diversify in different product categories

3. The company can utilise ecommerce and other services to sell luxury watches

Threats

1. High manufacturing cost associated with Swiss brands can lead to switching to lower cost brands

2. Competition from other youth watch brands with a trendy and youthful positioning

Swatch Competition

Competitors

Below are the 16 main Swatch competitors :

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Rolex

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin


The brandguide table above concludes the Swatch SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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