Published in Lifestyle and Retail category by MBA Skool Team
Swatch is one of the leading brands in the lifestyle and retail sector. Swatch SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Swatch:
Swatch watches have a distinct identity with its body and vibrant colours
Swatch has several designs and diverse product lines in the type of watches offered
Part of the Swatch group that has 30,000 employees across 50 countries operating 900 boutiques around the world
Associated with sporting competitions has strengthened its brand image
Swatch is a top-of-the-mind popular brand across the world
Excellent advertising and brand image of the watch company
Swatch has been associated with several celebrities as brand ambassadors
Sponsorship of global events, sports teams etc have helped the brand connect well with customers
Above are the strengths in the SWOT Analysis of Swatch. The strengths of Swatch looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fake imitations and replicas affect the brand image and sales of Swatch
Intense competition means limited market share of the brand
These were the weaknesses in the Swatch SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Swatch offers watches with contemporary, trendy and youthful innovative designs
High quality watches
Upper-middle class youth
Swatch is a watch brand that is the culmination of Art, Sports and fashion
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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