Joyalukkas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Joyalukkas SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Joyalukkas, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joyalukkas to benchmark its business & performance as compared to the competitors, and make strategic improvements. Joyalukkas is one of the leading brands in the lifestyle and retail sector.

The article below lists the Joyalukkas SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Joyalukkas SWOT Analysis:

SWOT Analysis of Joyalukkas

For Joyalukkas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Joyalukkas Strengths

The strengths of Joyalukkas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Joyalukkas :

1.One of the Largest Jewellery store in India

2. Good presence pan- India and Middle East
3. Over 10 million customers and employs a highly committed team of over 3000 people
4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF)
5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery
6. Good marketing and advertising in India by associating with celebrities

Joyalukkas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Joyalukkas SWOT Analysis:

1.Less brand visibility globally, which has a huge potential market
2.Brand recall is less as compared to Established brands in North India

Joyalukkas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Joyalukkas SWOT Analysis:

1. Expansion in international markets
2.Continue expansion to increase the market share

Joyalukkas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Joyalukkas are as mentioned:

1.Gold prices are increasing
2.Huge debt for expansion operation overseas
3. Continuously changing fashion trends means continuous investment in innovations

Joyalukkas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Joyalukkas:


4.Nirvana Diamonds

Hence this concludes the Joyalukkas SWOT analysis.

Continue reading more about the brand/company.

About Joyalukkas

Joyalukkas Overview
Parent Company

Joyalukkas group


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Joy of choice; World’s favorite jeweller


One of the Biggest Jewellery market in India and Middle East

Joyalukkas STP

Woman looking to gold and bridal jewellery

Target Market

Woman from Urban to semi Urban with High income group


Quality, value offering and service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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