Joyalukkas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Joyalukkas analyses the brand by its strengths, weaknesses, opportunities & threats. In Joyalukkas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joyalukkas to benchmark its business & performance as compared to the competitors. Joyalukkas is one of the leading brands in the lifestyle and retail sector.

The table below lists the Joyalukkas SWOT (Strengths, Weaknesses, Opportunities, Threats), top Joyalukkas competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Joyalukkas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Joyalukkas Brand Analysis
Parent Company

Joyalukkas group


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Joy of choice; World’s favorite jeweller


One of the Biggest Jewellery market in India and Middle East

Joyalukkas STP

Woman looking to gold and bridal jewellery

Target Group

Woman from Urban to semi Urban with High income group


Quality, value offering and service

SWOT Analysis of Joyalukkas
Joyalukkas Strengths

Below are the Strengths in the SWOT Analysis of Joyalukkas:

1.One of the Largest Jewellery store in India

2. Good presence pan- India and Middle East
3. Over 10 million customers and employs a highly committed team of over 3000 people
4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF)
5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery
6. Good marketing and advertising in India by associating with celebrities

Joyalukkas Weaknesses

Here are the weaknesses in the Joyalukkas SWOT Analysis:

1.Less brand visibility globally, which has a huge potential market
2.Brand recall is less as compared to Established brands in North India

Joyalukkas Opportunities

Following are the Opportunities in Joyalukkas SWOT Analysis:

1. Expansion in international markets
2.Continue expansion to increase the market share

Joyalukkas Threats

The threats in the SWOT Analysis of Joyalukkas are as mentioned:

1.Gold prices are increasing
2.Huge debt for expansion operation overseas
3. Continuously changing fashion trends means continuous investment in innovations

Joyalukkas Competition
Joyalukkas Competitors

Below are the top 4 competitors of Joyalukkas:


4.Nirvana Diamonds

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Joyalukkas. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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