Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Joyalukkas analyses the brand by its strengths, weaknesses, opportunities & threats. In Joyalukkas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Joyalukkas to benchmark its business & performance as compared to the competitors. Joyalukkas is one of the leading brands in the lifestyle and retail sector.
The table below lists the Joyalukkas SWOT (Strengths, Weaknesses, Opportunities, Threats), top Joyalukkas competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the Biggest Jewellery market in India and Middle East
Woman looking to gold and bridal jewellery
Woman from Urban to semi Urban with High income group
Quality, value offering and service
SWOT Analysis of Joyalukkas
Below are the Strengths in the SWOT Analysis of Joyalukkas:
1.One of the Largest Jewellery store in India
2. Good presence pan- India and Middle East 3. Over 10 million customers and employs a highly committed team of over 3000 people 4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF) 5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery 6. Good marketing and advertising in India by associating with celebrities
Here are the weaknesses in the Joyalukkas SWOT Analysis:
1.Less brand visibility globally, which has a huge potential market 2.Brand recall is less as compared to Established brands in North India
Following are the Opportunities in Joyalukkas SWOT Analysis:
1. Expansion in international markets 2.Continue expansion to increase the market share
The threats in the SWOT Analysis of Joyalukkas are as mentioned:
1.Gold prices are increasing 2.Huge debt for expansion operation overseas 3. Continuously changing fashion trends means continuous investment in innovations
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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