Published in Lifestyle and Retail category by MBA Skool Team
Joyalukkas is one of the leading brands in the lifestyle and retail sector. Joyalukkas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Joyalukkas:
Over 10 million customers and employs a highly committed team of over 3000 people
Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF)
Has a wedding centre where a person can buy sari, accessories matching to the jewellery
Good marketing and advertising in India by associating with celebrities
Above are the strengths in the SWOT Analysis of Joyalukkas. The strengths of Joyalukkas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less brand visibility globally, which has a huge potential market
Brand recall is less as compared to Established brands in North India
These were the weaknesses in the Joyalukkas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion in international markets
Continue expansion to increase the market share
Above we covered the opportunities in Joyalukkas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Gold prices are increasing
Huge debt for expansion operation overseas
Continuously changing fashion trends means continuous investment in innovations
The threats in the SWOT Analysis of Joyalukkas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the Biggest Jewellery market in India and Middle East
Woman looking to gold and bridal jewellery
Woman from Urban to semi Urban with High income group
Quality, value offering and service
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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