Joyalukkas SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4394

SWOT analysis of Joyalukkas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Joyalukkas is one of the leading brands in the lifestyle and retail sector.

In addition to SWOT Analysis, the table below also lists the top Joyalukkas competitors and elaborates Joyalukkas segmentation, targeting, positioning & USP.

Joyalukkas

Parent Company

Joyalukkas group

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Joy of choice; World’s favorite jeweller

USP

One of the Biggest Jewellery market in India and Middle East

Joyalukkas STP

Segment

Woman looking to gold and bridal jewellery

Target Group

Woman from Urban to semi Urban with High income group

Positioning

Quality, value offering and service

Joyalukkas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Joyalukkas. Strengths are:

1.One of the Largest Jewellery store in India

2. Good presence pan- India and Middle East
3. Over 10 million customers and employs a highly committed team of over 3000 people
4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF)
5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery
6. Good marketing and advertising in India by associating with celebrities

Weaknesses

Here are the weaknesses in the Joyalukkas SWOT Analysis:

1.Less brand visibility globally, which has a huge potential market
2.Brand recall is less as compared to Established brands in North India

Opportunities

Following are the Opportunities in Joyalukkas SWOT Analysis:

1. Expansion in international markets
2.Continue expansion to increase the market share

Threats

The threats in the SWOT Analysis of Joyalukkas are as mentioned:

1.Gold prices are increasing
2.Huge debt for expansion operation overseas
3. Continuously changing fashion trends means continuous investment in innovations

Joyalukkas Competition

Competitors

Below are the top 4 Joyalukkas competitors:

1.Tanishq
2.TBZ
3.Ddamas

4.Nirvana Diamonds


The brandguide table above concludes the Joyalukkas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Joyalukkas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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