Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Dockers analyses the brand by its strengths, weaknesses, opportunities & threats. In Dockers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dockers to benchmark its business & performance as compared to the competitors. Dockers is one of the leading brands in the lifestyle and retail sector.
The table below lists the Dockers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dockers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Dockers:
1.A strong parent brand to back it up 2. Financial Strength is more and hence can experiment 3. Strong Distribution System 4. Innovation is the Point of Difference 5. Globally recognized and avilable brand of khaki garments and other accessories
Here are the weaknesses in the Dockers SWOT Analysis:
1.Brand dilution due to shift of focus from 25-49 to the youth 2.Pants market is a niche market which keeps the potential market small
Following are the Opportunities in Dockers SWOT Analysis:
1.Fast growing casual wear 2.Changing cutomer behavior and experimental generation 3.Increasing disposable income and awareness of fashion trends
The threats in the SWOT Analysis of Dockers are as mentioned:
1.Competitive Market due to international players 2.Product substitute available 3. Fake imitations and replica products affect brand image
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dockers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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