Dockers SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Dockers covering strengths, weaknesses, opportunities and threats.

Dockers Strengths

  1. A strong parent brand to back it up
  2. Financial Strength is more and hence can experiment
  3. Strong Distribution System
  4. Innovation is the Point of Difference
  5. Globally recognized and avilable brand of khaki garments and other accessories

Above are the strengths in the SWOT Analysis of Dockers. The strengths of Dockers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dockers Weaknesses

  1. Brand dilution due to shift of focus from 25-49 to the youth
  2. Pants market is a niche market which keeps the potential market small

These were the weaknesses in the Dockers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dockers Opportunities

  1. Fast growing casual wear
  2. Changing cutomer behavior and experimental generation
  3. Increasing disposable income and awareness of fashion trends

Above we covered the opportunities in Dockers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dockers Threats

  1. Competitive Market due to international players
  2. Product substitute available
  3. Fake imitations and replica products affect brand image

The threats in the SWOT Analysis of Dockers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Dockers SWOT analysis.

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About Dockers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dockers Overview
Parent Company

Levis Strauss and Co.

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Wear the Pants

USP

Authentic Khaki

Dockers STP
Segmentation

Premium clothing segment

Target Market

Young men and women form the upper class

Positioning

Reemergence of Masculinity


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dockers. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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