Fast Retailing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Fast Retailing SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fast Retailing, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fast Retailing to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fast Retailing is one of the leading brands in the lifestyle and retail sector.

The article below lists the Fast Retailing SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fast Retailing SWOT Analysis:

SWOT Analysis of Fast Retailing

For Fast Retailing, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fast Retailing Strengths

The strengths of Fast Retailing looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fast Retailing :

1. Global Selling Power and branding
2. Large Production Volumes
3. Strong Product Development System
4. Unique Future dresses- Functionality+Universality
5. Has over 850 stores in Japan and approx 250 globally

Fast Retailing Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fast Retailing SWOT Analysis:

1.Japanese company not known for Apparels globally
2.Has to invest huge money in order to protect its brand image and overcome popular American and European brands

Fast Retailing Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fast Retailing SWOT Analysis:

1. Growing Casual Wear Market
2.Creating Competitive Market with the help of its futuristic vision
3.More global penetration in th emerging economies

Fast Retailing Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fast Retailing are as mentioned:

1. Extremely Competitive Segment
2. Product Substitution is easily available
3. Fake imitation products affects branding

Fast Retailing Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fast Retailing:

2.Old Navy

Hence this concludes the Fast Retailing SWOT analysis.

Continue reading more about the brand/company.

About Fast Retailing

Fast Retailing Overview
Parent Company

Fast Retailing Co Ltd


Apparel and Footwear


Lifestyle and Retail

Tagline/ Slogan

Made For All


One of the biggest Japanese retail stores

Fast Retailing STP

Mid value in Japan; Premium World Over

Target Market

Men and women from all age groups


Joy of wearing Great Clothing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fast Retailing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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