Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Fast Retailing analyses the brand by its strengths, weaknesses, opportunities & threats. In Fast Retailing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fast Retailing to benchmark its business & performance as compared to the competitors. Fast Retailing is one of the leading brands in the lifestyle and retail sector.
The table below lists the Fast Retailing SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fast Retailing competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Fast Retailing:
1. Global Selling Power and branding 2. Large Production Volumes 3. Strong Product Development System 4. Unique Future dresses- Functionality+Universality 5. Has over 850 stores in Japan and approx 250 globally
Fast Retailing Weaknesses
Here are the weaknesses in the Fast Retailing SWOT Analysis:
1.Japanese company not known for Apparels globally 2.Has to invest huge money in order to protect its brand image and overcome popular American and European brands
Fast Retailing Opportunities
Following are the Opportunities in Fast Retailing SWOT Analysis:
1. Growing Casual Wear Market 2.Creating Competitive Market with the help of its futuristic vision 3.More global penetration in th emerging economies
Fast Retailing Threats
The threats in the SWOT Analysis of Fast Retailing are as mentioned:
1. Extremely Competitive Segment 2. Product Substitution is easily available 3. Fake imitation products affects branding
Fast Retailing Competition
Fast Retailing Competitors
Below are the top 3 competitors of Fast Retailing:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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