Fast Retailing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fast Retailing analyses the brand by its strengths, weaknesses, opportunities & threats. In Fast Retailing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fast Retailing to benchmark its business & performance as compared to the competitors. Fast Retailing is one of the leading brands in the lifestyle and retail sector.

The table below lists the Fast Retailing SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fast Retailing competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fast Retailing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fast Retailing Brand Analysis
Parent Company

Fast Retailing Co Ltd


Apparel and Footwear


Lifestyle and Retail

Tagline/ Slogan

Made For All


One of the biggest Japanese retail stores

Fast Retailing STP

Mid value in Japan; Premium World Over

Target Group

Men and women from all age groups


Joy of wearing Great Clothing

SWOT Analysis of Fast Retailing
Fast Retailing Strengths

Below are the Strengths in the SWOT Analysis of Fast Retailing:

1. Global Selling Power and branding
2. Large Production Volumes
3. Strong Product Development System
4. Unique Future dresses- Functionality+Universality
5. Has over 850 stores in Japan and approx 250 globally

Fast Retailing Weaknesses

Here are the weaknesses in the Fast Retailing SWOT Analysis:

1.Japanese company not known for Apparels globally
2.Has to invest huge money in order to protect its brand image and overcome popular American and European brands

Fast Retailing Opportunities

Following are the Opportunities in Fast Retailing SWOT Analysis:

1. Growing Casual Wear Market
2.Creating Competitive Market with the help of its futuristic vision
3.More global penetration in th emerging economies

Fast Retailing Threats

The threats in the SWOT Analysis of Fast Retailing are as mentioned:

1. Extremely Competitive Segment
2. Product Substitution is easily available
3. Fake imitation products affects branding

Fast Retailing Competition
Fast Retailing Competitors

Below are the top 3 competitors of Fast Retailing:

2.Old Navy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fast Retailing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin