Fast Retailing SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4067

SWOT analysis of Fast Retailing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fast Retailing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fast Retailing to benchmark its business & performance as compared to the competitors and industry. Fast Retailing is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Fast Retailing competitors and elaborates Fast Retailing market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fast Retailing SWOT, Competitors, Marketing STP & Brand analysis Table
Fast Retailing Brand Analysis
Parent Company

Fast Retailing Co Ltd


Apparel and Footwear


Lifestyle and Retail

Tagline/ Slogan

Made For All


One of the biggest Japanese retail stores

Fast Retailing STP

Mid value in Japan; Premium World Over

Target Group

Men and women from all age groups


Joy of wearing Great Clothing

Fast Retailing SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fast Retailing. Strengths are:

1. Global Selling Power and branding
2. Large Production Volumes
3. Strong Product Development System
4. Unique Future dresses- Functionality+Universality
5. Has over 850 stores in Japan and approx 250 globally


Here are the weaknesses in the Fast Retailing SWOT Analysis:

1.Japanese company not known for Apparels globally
2.Has to invest huge money in order to protect its brand image and overcome popular American and European brands


Following are the Opportunities in Fast Retailing SWOT Analysis:

1. Growing Casual Wear Market
2.Creating Competitive Market with the help of its futuristic vision
3.More global penetration in th emerging economies


The threats in the SWOT Analysis of Fast Retailing are as mentioned:

1. Extremely Competitive Segment
2. Product Substitution is easily available
3. Fake imitation products affects branding

Fast Retailing Competition

Below are the top 3 Fast Retailing competitors:

2.Old Navy

The brandguide table above concludes the Fast Retailing SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fast Retailing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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