Fast Retailing SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Fast Retailing is one of the leading brands in the lifestyle and retail sector. Fast Retailing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fast Retailing:

Fast Retailing Strengths

  1. Global Selling Power and branding
  2. Large Production Volumes
  3. Strong Product Development System
  4. Unique Future dresses- Functionality+Universality
  5. Has over 850 stores in Japan and approx 250 globally

Above are the strengths in the SWOT Analysis of Fast Retailing. The strengths of Fast Retailing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fast Retailing Weaknesses

  1. Japanese company not known for Apparels globally
  2. Has to invest huge money in order to protect its brand image and overcome popular American and European brands

These were the weaknesses in the Fast Retailing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fast Retailing Opportunities

  1. Growing Casual Wear Market
  2. Creating Competitive Market with the help of its futuristic vision
  3. More global penetration in th emerging economies

Above we covered the opportunities in Fast Retailing SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fast Retailing Threats

  1. Extremely Competitive Segment
  2. Product Substitution is easily available
  3. Fake imitation products affects branding

The threats in the SWOT Analysis of Fast Retailing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fast Retailing SWOT analysis.

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About Fast Retailing

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fast Retailing Overview
Parent Company

Fast Retailing Co Ltd


Apparel and Footwear


Lifestyle and Retail

Tagline/ Slogan

Made For All


One of the biggest Japanese retail stores

Fast Retailing STP

Mid value in Japan; Premium World Over

Target Market

Men and women from all age groups


Joy of wearing Great Clothing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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