Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of H&M analyses the brand by its strengths, weaknesses, opportunities & threats. In H&M SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like H&M to benchmark its business & performance as compared to the competitors. H&M is one of the leading brands in the lifestyle and retail sector.
The table below lists the H&M SWOT (Strengths, Weaknesses, Opportunities, Threats), top H&M competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
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Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to H&M. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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