Published in Lifestyle and Retail category by MBA Skool Team
H&M is one of the leading brands in the lifestyle and retail sector. H&M SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of H&M:
H&M are the one of the largest global clothing retailer
H&M have about 2300 stores in approx 45 countries and around 95000 people employed under them
The store offers quality and trendy clothing at affordable price, we can say designer clothes at department store prices.
Their overall delivery time is very low, it takes only 12 weeks for their products to come from the design stage to the retailer phase.
Guest designers coming in for different lines in the store.
H&M also keep the prices affordable by using few middle-men and buying large volumes cost consciously
They have been associated with celebrities and designers
They are present in many complimentary businesses which offers them better control and flexibility
Above are the strengths in the SWOT Analysis of H&M. The strengths of H&M looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Buying large volumes could lead to overstocking and later on lead to lowering of the already affordable prices
H&M have put in a lot of capital and maintenance fee for all the different types of machines required to produce clothes for each target segment
These were the weaknesses in the H&M SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Who’s next; Get ready to do some serious shopping; You look nice today
Collaboration of chic , stylish clothes along with a classic look at affordable prices
People who love to spice up their wardrobe and want to look uber stylish at all times
Women, Men , Teenagers who have medium to high purchasing power and have a completely vibrant and rebellious attitude
H&M offers the perfect combination of high class brands along with trendy fashion at affordable prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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