Killer Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Killer Jeans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Killer Jeans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Killer Jeans to benchmark its business & performance as compared to the competitors, and make strategic improvements. Killer Jeans is one of the leading brands in the lifestyle and retail sector.

The article below lists the Killer Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Killer Jeans SWOT Analysis:

SWOT Analysis of Killer Jeans

For Killer Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Killer Jeans Strengths

The strengths of Killer Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Killer Jeans :

1. Strong brand presence with over 1600 points of sale in the form of MBO’s with chains like Shopper’s Stop, Central, Lifestyle and their exclusive brand outlets like K-lounge in all Tier-1 cities.
2. Diversification into other product line like Killer Tees, innerwear, footwear, eyewear to make it a complete lifestyle brand.
3. Innovative ad-campaigns have made a strong connect with the youth which is their main target audience.
4. Brand has been termed as India’s first international denim wear brand with it exporting denim wear to Middle East, USA, Africa, South-East Asia since 1994.

5. Self-procurement and manufacturing facilities has been a great strength for the brand as it 5 units with an annual capacity of over 30 lakh pieces

Killer Jeans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Killer Jeans SWOT Analysis:

1. Though the brand has stretched its portfolio with many diversifications it still has to heavily depend on denim wear for its revenues.
2. The brand is facing increasing competition from the other sibling brands of the parent company like Lawman and Integriti which too are emerging in denim wear.

Killer Jeans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Killer Jeans SWOT Analysis:

1. The company can look to expand its manufacturing capabilities in emerging markets which would be a great boost for the brand.
2. The brand can also start online stores for selling its merchandise as it has emerged as an effective medium for selling.
3. The brand effective in its advertising can also look at green campaigns which is attracting a lot of attention these days.

Killer Jeans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Killer Jeans are as mentioned:

1. The government tax policies on apparel are set to increase the unit cost.
2. Highly fragmented fashion industry which would involve low customer loyalty.
3. The entry of several international players in the retail industry after opening up of FDI would also pose as a threat for the brand.

Killer Jeans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Killer Jeans:

1. Pepe Jeans
2. Levis
3. Diesel

Hence this concludes the Killer Jeans SWOT analysis.

Continue reading more about the brand/company.

About Killer Jeans

Killer Jeans Overview
Parent Company

KewalKiran Clothing Limited


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Worship the night, Killer for her; What’s your cut?


India’s first international denim brand.

Killer Jeans STP

Fashion conscious and trendy  youth.

Target Market

Youth from the Urban upper and upper middle class


Denim brand with an attitude.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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