Killer Jeans SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8512

SWOT Analysis of Killer Jeans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Killer Jeans

Parent Company

KewalKiran Clothing Limited


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Worship the night, Killer for her; What’s your cut?


India’s first international denim brand.

Killer Jeans STP


Fashion conscious and trendy  youth.

Target Group

Youth from the Urban upper and upper middle class


Denim brand with an attitude.

Killer Jeans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Killer Jeans :

1. Strong brand presence with over 1600 points of sale in the form of MBO’s with chains like Shopper’s Stop, Central, Lifestyle and their exclusive brand outlets like K-lounge in all Tier-1 cities.
2. Diversification into other product line like Killer Tees, innerwear, footwear, eyewear to make it a complete lifestyle brand.
3. Innovative ad-campaigns have made a strong connect with the youth which is their main target audience.
4. Brand has been termed as India’s first international denim wear brand with it exporting denim wear to Middle East, USA, Africa, South-East Asia since 1994.

5. Self-procurement and manufacturing facilities has been a great strength for the brand as it 5 units with an annual capacity of over 30 lakh pieces


1. Though the brand has stretched its portfolio with many diversifications it still has to heavily depend on denim wear for its revenues.
2. The brand is facing increasing competition from the other sibling brands of the parent company like Lawman and Integriti which too are emerging in denim wear.


1. The company can look to expand its manufacturing capabilities in emerging markets which would be a great boost for the brand.
2. The brand can also start online stores for selling its merchandise as it has emerged as an effective medium for selling.
3. The brand effective in its advertising can also look at green campaigns which is attracting a lot of attention these days.


1. The government tax policies on apparel are set to increase the unit cost.
2. Highly fragmented fashion industry which would involve low customer loyalty.
3. The entry of several international players in the retail industry after opening up of FDI would also pose as a threat for the brand.

Killer Jeans Competition


Below are the 3 main Killer Jeans competitors :

1. Pepe Jeans
2. Levis
3. Diesel

The brandguide table above concludes the Killer Jeans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Killer Jeans. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: