GAP SWOT Analysis
GAP is one of the leading brands in the lifestyle and retail sector. GAP SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GAP:
Quick Glance:
GAP Strengths
- Gap has strong dealership teamwork thus it is able to reach its customers all around the world.
- Good working knowledge and experience makes GAP adapt to new trends easily.
- GAP products are durable and long lasting.
- Gap has a section for baby products which are always in demand despite market fluctuations.
- GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
- Excellent brand recall through good marketing through TV, print and online media
Above are the strengths in the SWOT Analysis of GAP. The strengths of GAP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GAP Weaknesses
- Intense competition in the apparel segment mans limited market share and high brand switching also
- Still hasn’t penetrated into the emerging economies market
These were the weaknesses in the GAP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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GAP Opportunities
- Gap’s new ventures in China and Europe can be profitable to the company
- Boost sales through online promotion and shopping on the brand
- Tie-up with fashion houses and expansion through more stores
Above we covered the opportunities in GAP SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GAP Threats
- Brands offering more fashionable clothing at better value
- Rapid changing fashion trends
- Rising production costs can put a dent in the profits of the brand
The threats in the SWOT Analysis of GAP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the GAP SWOT analysis.
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About GAP
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GAP Overview | |
|---|---|
| Parent company |
Gap inc. |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
For every generation there's a Gap; Away we go |
| Usp |
One store for the complete family |
| GAP STP | |
| Segmentation |
Everyday clothes and accessories |
| Target group |
Premium segment brand for all age groups |
| Positioning |
Complete family store |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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