GAP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of GAP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GAP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GAP to benchmark its business & performance as compared to the competitors and industry. As of 2020, GAP is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GAP competitors and includes GAP target market, segmentation, positioning & Unique Selling Proposition (USP).

GAP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GAP Brand Analysis
Parent company

Gap inc.


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

For every generation there's a Gap; Away we go


One store for the complete family

GAP Segmentation

Everyday clothes and accessories

Target group

Premium segment brand  for all age groups

GAP Positioning

Complete family store

GAP SWOT Analysis
GAP Strengths

Below are the Strengths in the SWOT Analysis of GAP:

1. Gap has strong dealership teamwork thus it is able to reach its customers all around the world.

2. Good working knowledge and experience makes GAP adapt to new trends easily.

3. GAP products are durable and long lasting.

4. Gap has a section for baby products which are always in demand despite market fluctuations.

5. GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
6. Excellent brand recall through good marketing through TV, print and online media

GAP Weaknesses

Here are the weaknesses in the GAP SWOT Analysis:

1. Intense competition in the apparel segment mans limited market share and high brand switching also
2. Still hasn’t penetrated into the emerging economies market

GAP Opportunities

Following are the Opportunities in GAP SWOT Analysis:

1. Gap’s new ventures in China and Europe can be profitable to the company
2. Boost sales through online promotion and shopping on the brand
3. Tie-up with fashion houses and expansion through more stores

GAP Threats

The threats in the SWOT Analysis of GAP are as mentioned:

1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand

GAP Competition

Below are the top 5 GAP competitors:

1. J Crew

2. Madewell

3. Zara

4. Primark

5. American Eagle Outfitters

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GAP. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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