GAP SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 21164

SWOT analysis of GAP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GAP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GAP to benchmark its business & performance as compared to the competitors and industry. GAP is one of the leading brands in the lifestyle and retail sector. The table below also lists the top GAP competitors and elaborates GAP market segmentation, target group, positioning & Unique Selling Proposition (USP).

GAP SWOT, Competitors, Marketing STP & Brand analysis Table
GAP Brand Analysis
Parent company

Gap inc.


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

For every generation there's a Gap; Away we go


One store for the complete family


Everyday clothes and accessories

Target group

Premium segment brand  for all age groups


Complete family store

GAP SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GAP. Strengths are:

1. Gap has strong dealership teamwork thus it is able to reach its customers all around the world.

2. Good working knowledge and experience makes GAP adapt to new trends easily.

3. GAP products are durable and long lasting.

4. Gap has a section for baby products which are always in demand despite market fluctuations.

5. GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
6. Excellent brand recall through good marketing through TV, print and online media


Here are the weaknesses in the GAP SWOT Analysis:

1. Intense competition in the apparel segment mans limited market share and high brand switching also
2. Still hasn’t penetrated into the emerging economies market


Following are the Opportunities in GAP SWOT Analysis:

1. Gap’s new ventures in China and Europe can be profitable to the company
2. Boost sales through online promotion and shopping on the brand
3. Tie-up with fashion houses and expansion through more stores


The threats in the SWOT Analysis of GAP are as mentioned:

1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand

GAP Competition

Below are the top 5 GAP competitors:

1. J Crew

2. Madewell

3. Zara

4. Primark

5. American Eagle Outfitters

The brandguide table above concludes the GAP SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GAP. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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