GAP SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13739

SWOT Analysis of GAP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company

Gap inc.


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

For every generation there's a Gap; Away we go


One store for the complete family



Everyday clothes and accessories

Target group

Premium segment brand  for all age groups


Complete family store

SWOT analysis


1. Gap has strong dealership teamwork thus it is able to reach its customers all around the world.

2. Good working knowledge and experience makes GAP adapt to new trends easily.

3. GAP products are durable and long lasting.

4. Gap has a section for baby products which are always in demand despite market fluctuations.

5. GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
6. Excellent brand recall through good marketing through TV, print and online media


1. Intense competition in the apparel segment mans limited market share and high brand switching also
2. Still hasn’t penetrated into the emerging economies market


1. Gap’s new ventures in China and Europe can be profitable to the company
2. Boost sales through online promotion and shopping on the brand
3. Tie-up with fashion houses and expansion through more stores


1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand



1. J Crew

2. Madewell

3. Zara

4. Primark

5. American Eagle Outfitters

The table above concludes the GAP SWOT analysis along with its marketing and brand parameters.


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