PC Jewellers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of PC Jewellers analyses the brand by its strengths, weaknesses, opportunities & threats. In PC Jewellers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PC Jewellers to benchmark its business & performance as compared to the competitors. PC Jewellers is one of the leading brands in the lifestyle and retail sector.

The article below lists the PC Jewellers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PC Jewellers SWOT Analysis:

SWOT Analysis of PC Jewellers

For PC Jewellers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PC Jewellers Strengths

The strengths of PC Jewellers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PC Jewellers :

1. Established brand, heritage own company
2. They have wide product range by increasing in focus in diamond
3. Small and expert employee strength in the manufacturing units to focus on producing new Jewellery products
4. Having efficient and flexible inventory management due to large showroom network which facilitates the rotation of stock of every three to six months thereby to reduce our finished inventory holding period.

5.Awarded Best Exporter by Dept of commerce

PC Jewellers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PC Jewellers SWOT Analysis:

1. Uncertainty in financial market fluctuations
2. Tough competition in the market mean limited market share


PC Jewellers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PC Jewellers SWOT Analysis:

1.More global penetration through more outlets and advertising targeting the NRI segment
2.India has well established capabilities in manufacturing handmade jewellery and traditional as well as modern designs because of low cost  skilled labor
3.The per capita income of HNI has increased thus leading to increase in consumption of buying pattern of luxury items like jewellery

PC Jewellers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PC Jewellers are as mentioned:

1. To enter into a new market, they have competition from local competitors, retailers ,new demographics. since these already established have a niche understand of  the customer preferences and choices.
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector


PC Jewellers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of PC Jewellers:

1.Tanishq
2.TBZ
3.DDamas

Hence this concludes the PC Jewellers SWOT analysis.

Continue reading more about the brand/company.

About PC Jewellers

PC Jewellers Overview
Parent Company

PC Jewelers

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Jeweller for generation

USP

Trust and customer loyalty goes hand in hand

PC Jewellers STP
Segmentation

Women who loves fashionable and contemporary designs

Target Market

Basically Middle and upper middle income working woman

Positioning

Traditional, contemporary and combinational designs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to PC Jewellers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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