Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of PC Jewellers analyses the brand by its strengths, weaknesses, opportunities & threats. In PC Jewellers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like PC Jewellers to benchmark its business & performance as compared to the competitors. PC Jewellers is one of the leading brands in the lifestyle and retail sector.
The table below lists the PC Jewellers SWOT (Strengths, Weaknesses, Opportunities, Threats), top PC Jewellers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Women who loves fashionable and contemporary designs
Basically Middle and upper middle income working woman
Traditional, contemporary and combinational designs
SWOT Analysis of PC Jewellers
PC Jewellers Strengths
Below are the Strengths in the SWOT Analysis of PC Jewellers:
1. Established brand, heritage own company 2. They have wide product range by increasing in focus in diamond 3. Small and expert employee strength in the manufacturing units to focus on producing new Jewellery products 4. Having efficient and flexible inventory management due to large showroom network which facilitates the rotation of stock of every three to six months thereby to reduce our finished inventory holding period.
5.Awarded Best Exporter by Dept of commerce
PC Jewellers Weaknesses
Here are the weaknesses in the PC Jewellers SWOT Analysis:
1. Uncertainty in financial market fluctuations 2. Tough competition in the market mean limited market share
PC Jewellers Opportunities
Following are the Opportunities in PC Jewellers SWOT Analysis:
1.More global penetration through more outlets and advertising targeting the NRI segment 2.India has well established capabilities in manufacturing handmade jewellery and traditional as well as modern designs because of low cost skilled labor 3.The per capita income of HNI has increased thus leading to increase in consumption of buying pattern of luxury items like jewellery
PC Jewellers Threats
The threats in the SWOT Analysis of PC Jewellers are as mentioned:
1. To enter into a new market, they have competition from local competitors, retailers ,new demographics. since these already established have a niche understand of the customer preferences and choices. 2. The difficulties of securing retail store locations 3.Competition from family owned business in this sector
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