PC Jewellers SWOT Analysis
PC Jewellers is one of the leading brands in the lifestyle and retail sector. PC Jewellers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of PC Jewellers:
Quick Glance:
PC Jewellers Strengths
- Established brand, heritage own company
- They have wide product range by increasing in focus in diamond
- Small and expert employee strength in the manufacturing units to focus on producing new Jewellery products
- Having efficient and flexible inventory management due to large showroom network which facilitates the rotation of stock of every three to six months thereby to reduce our finished inventory holding period.
- Awarded Best Exporter by Dept of commerce
Above are the strengths in the SWOT Analysis of PC Jewellers. The strengths of PC Jewellers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
PC Jewellers Weaknesses
- Uncertainty in financial market fluctuations
- Tough competition in the market mean limited market share
These were the weaknesses in the PC Jewellers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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PC Jewellers Opportunities
- More global penetration through more outlets and advertising targeting the NRI segment
- India has well established capabilities in manufacturing handmade jewellery and traditional as well as modern designs because of low costskilled labor
- The per capita income of HNI has increased thus leading to increase in consumption of buying pattern of luxury items like jewellery
Above we covered the opportunities in PC Jewellers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
PC Jewellers Threats
- To enter into a new market, they have competition from local competitors, retailers ,new demographics. since these already established have a niche understand ofthe customer preferences and choices.
- The difficulties of securing retail store locations
- Competition from family owned business in this sector
The threats in the SWOT Analysis of PC Jewellers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the PC Jewellers SWOT analysis.
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About PC Jewellers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| PC Jewellers Overview | |
|---|---|
| Parent Company |
PC Jewelers |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
Jeweller for generation |
| USP |
Trust and customer loyalty goes hand in hand |
| PC Jewellers STP | |
| Segmentation |
Women who loves fashionable and contemporary designs |
| Target Market |
Basically Middle and upper middle income working woman |
| Positioning |
Traditional, contemporary and combinational designs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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