PC Jewellers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of PC Jewellers analyses the brand by its strengths, weaknesses, opportunities & threats. In PC Jewellers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PC Jewellers to benchmark its business & performance as compared to the competitors. PC Jewellers is one of the leading brands in the lifestyle and retail sector.

The table below lists the PC Jewellers SWOT (Strengths, Weaknesses, Opportunities, Threats), top PC Jewellers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

PC Jewellers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PC Jewellers Brand Analysis
Parent Company

PC Jewelers

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Jeweller for generation

USP

Trust and customer loyalty goes hand in hand

PC Jewellers STP
Segment

Women who loves fashionable and contemporary designs

Target Group

Basically Middle and upper middle income working woman

Positioning

Traditional, contemporary and combinational designs

SWOT Analysis of PC Jewellers
PC Jewellers Strengths

Below are the Strengths in the SWOT Analysis of PC Jewellers:

1. Established brand, heritage own company
2. They have wide product range by increasing in focus in diamond
3. Small and expert employee strength in the manufacturing units to focus on producing new Jewellery products
4. Having efficient and flexible inventory management due to large showroom network which facilitates the rotation of stock of every three to six months thereby to reduce our finished inventory holding period.

5.Awarded Best Exporter by Dept of commerce

PC Jewellers Weaknesses

Here are the weaknesses in the PC Jewellers SWOT Analysis:

1. Uncertainty in financial market fluctuations
2. Tough competition in the market mean limited market share

PC Jewellers Opportunities

Following are the Opportunities in PC Jewellers SWOT Analysis:

1.More global penetration through more outlets and advertising targeting the NRI segment
2.India has well established capabilities in manufacturing handmade jewellery and traditional as well as modern designs because of low cost  skilled labor
3.The per capita income of HNI has increased thus leading to increase in consumption of buying pattern of luxury items like jewellery

PC Jewellers Threats

The threats in the SWOT Analysis of PC Jewellers are as mentioned:

1. To enter into a new market, they have competition from local competitors, retailers ,new demographics. since these already established have a niche understand of  the customer preferences and choices.
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

PC Jewellers Competition
PC Jewellers Competitors

Below are the top 3 competitors of PC Jewellers:

1.Tanishq
2.TBZ
3.DDamas


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PC Jewellers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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