Lucky Brand Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lucky Brand Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Lucky Brand Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lucky Brand Jeans to benchmark its business & performance as compared to the competitors. Lucky Brand Jeans is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lucky Brand Jeans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lucky Brand Jeans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lucky Brand Jeans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lucky Brand Jeans Brand Analysis
Parent Company

Liz Claiborne Inc

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Lucky You

USP

Denim jeans with great fitting

Lucky Brand Jeans STP
Segment

Men and women who look for quality jeans with decent price

Target Group

Urban men and women middle class

Positioning

Unique brand of jeans at affordable prices

SWOT Analysis of Lucky Brand Jeans
Lucky Brand Jeans Strengths

Below are the Strengths in the SWOT Analysis of Lucky Brand Jeans:

1.Presence in over 200 stores in America

2.Product line extension in sportswear, outwear, T-shirt, active wear

3. Products are sold through many company owned and departmental stores

4.Lucky Brand created the Lucky Brand Foundation which raises money for disabled children’s charities like Smile Train and the Bridge School

5. detail research study of market before penetration hence one of the successful brand

Lucky Brand Jeans Weaknesses

Here are the weaknesses in the Lucky Brand Jeans SWOT Analysis:

1.Deparment stores popularity slowdown affects the growth of the business

2.Limited brand penetration in the emerging economies

Lucky Brand Jeans Opportunities

Following are the Opportunities in Lucky Brand Jeans SWOT Analysis:

1.Business expansion in emerging countries and Europe

2.Adapting Innovative techniques, operation streamlining and increasing communication within the organization will increase profit

3. expansion in products and improving quality will help in creating different brand image and attract more consumers

4. expansion of business for higher average income consumers who believes quality and brand name comes with price tag

Lucky Brand Jeans Threats

The threats in the SWOT Analysis of Lucky Brand Jeans are as mentioned:

1.Other local players pressure which affects the business growth

2. economic slowdown affects the consumer spending

3. Changing consumer perception with many brands available in the market

Lucky Brand Jeans Competition
Lucky Brand Jeans Competitors

Below are the top 5 competitors of Lucky Brand Jeans:

1. Levi’s
2.Wrangler
3.The Gap

4. Diesel

5. American Eagle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lucky Brand Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin