Lucky Brand Jeans SWOT Analysis, USP & Competitors

Lucky Brand Jeans

Parent Company

Liz Claiborne Inc

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Lucky You

USP

Denim jeans with great fitting

Lucky Brand Jeans STP

Segment

Men and women who look for quality jeans with decent price

Target Group

Urban men and women middle class

Positioning

Unique brand of jeans at affordable prices

Lucky Brand Jeans SWOT Analysis

Strengths

1.Presence in over 200 stores in America

2.Product line extension in sportswear, outwear, T-shirt, active wear

3. Products are sold through many company owned and departmental stores

4.Lucky Brand created the Lucky Brand Foundation which raises money for disabled children’s charities like Smile Train and the Bridge School

5. detail research study of market before penetration hence one of the successful brand

Weaknesses

1.Deparment stores popularity slowdown affects the growth of the business

2.Limited brand penetration in the emerging economies

Opportunities

1.Business expansion in emerging countries and Europe

2.Adapting Innovative techniques, operation streamlining and increasing communication within the organization will increase profit

3. expansion in products and improving quality will help in creating different brand image and attract more consumers

4. expansion of business for higher average income consumers who believes quality and brand name comes with price tag

Threats

1.Other local players pressure which affects the business growth

2. economic slowdown affects the consumer spending

3. Changing consumer perception with many brands available in the market

Lucky Brand Jeans Competition

Competitors

1. Levi’s
2.Wrangler
3.The Gap

4. Diesel

5. American Eagle