Lucky Brand Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Lucky Brand Jeans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lucky Brand Jeans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lucky Brand Jeans to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lucky Brand Jeans is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lucky Brand Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lucky Brand Jeans SWOT Analysis:

SWOT Analysis of Lucky Brand Jeans

For Lucky Brand Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lucky Brand Jeans Strengths

The strengths of Lucky Brand Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lucky Brand Jeans :

1.Presence in over 200 stores in America

2.Product line extension in sportswear, outwear, T-shirt, active wear

3. Products are sold through many company owned and departmental stores

4.Lucky Brand created the Lucky Brand Foundation which raises money for disabled children’s charities like Smile Train and the Bridge School

5. detail research study of market before penetration hence one of the successful brand

Lucky Brand Jeans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lucky Brand Jeans SWOT Analysis:

1.Deparment stores popularity slowdown affects the growth of the business

2.Limited brand penetration in the emerging economies

Lucky Brand Jeans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lucky Brand Jeans SWOT Analysis:

1.Business expansion in emerging countries and Europe

2.Adapting Innovative techniques, operation streamlining and increasing communication within the organization will increase profit

3. expansion in products and improving quality will help in creating different brand image and attract more consumers

4. expansion of business for higher average income consumers who believes quality and brand name comes with price tag

Lucky Brand Jeans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lucky Brand Jeans are as mentioned:

1.Other local players pressure which affects the business growth

2. economic slowdown affects the consumer spending

3. Changing consumer perception with many brands available in the market

Lucky Brand Jeans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Lucky Brand Jeans:

1. Levi’s
3.The Gap

4. Diesel

5. American Eagle

Hence this concludes the Lucky Brand Jeans SWOT analysis.

Continue reading more about the brand/company.

About Lucky Brand Jeans

Lucky Brand Jeans Overview
Parent Company

Liz Claiborne Inc


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Lucky You


Denim jeans with great fitting

Lucky Brand Jeans STP

Men and women who look for quality jeans with decent price

Target Market

Urban men and women middle class


Unique brand of jeans at affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lucky Brand Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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