Published in Lifestyle and Retail category by MBA Skool Team
Lacoste is one of the leading brands in the lifestyle and retail sector. Lacoste SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lacoste:
The brand is present in over 120 countries and employs over 1000 employees.
The brand has an iconic image and a very rich heritage in the fashion industry.
The brand is highly accessible. Even-though positioned in the niche segment, the brand has reasonable price points compared to its competitions.
The brand has a very rich clientele in the sports fraternity
The brand has an elaborated product line including Bags, wallets, perfumes and shoes.
The brand is socially responsible as it funds organizations in Philippines to protect the extinction of crocodile.
The brand is very famous for its plain polo’s in multiple colors
Above are the strengths in the SWOT Analysis of Lacoste. The strengths of Lacoste looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand sales and image is affected by fake imitations of the products
The brand has been involved in environmental issues and has been accused of “dirty laundry” blamed for using hormone-affecting chemicals in their T-shirts.
These were the weaknesses in the Lacoste SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A vintage company with quality designs, modern technologies with a niche look.
All aspiring sportsmen and fashion conscious with a high purchasing power who prefer to flaunt a status symbol through their apparel.
All sportsmen and fashion conscious people who want to look sporty, trendy with an expensive brand name.
An Aspiring brand for achievement for sportsmen and a classic look apparel for lifestyle consumers.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Lacoste. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute