Proline India SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Proline India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Proline India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Proline India is one of the leading brands in the lifestyle and retail sector. The article below lists the Proline India SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Proline India

For Proline India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Proline India Strengths

The strengths of Proline India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Proline India :

1. Pioneer of creation of sports and leisure wear in Indian Market.

2. High profile sports-person from various sports like Cricket, and Badminton endorsed the brand.

3. Got international recognition for in sportswear t-shit category.

4. First brand and first mover in the sports category.
5. High quality sports apparel available at exclusive stores and multi-brand retail chains

Proline India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Proline India SWOT Analysis:

1. Limited presence in only major cities in India

2. Not able to meet the competition in terms of offering a wide range of products, designs as offered by competitors

3. Limited brand presence and local recognition compared to global giants

Proline India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Proline India SWOT Analysis:

1. Price rationalization of products needs to be done.

2. High profile brand building needs to be done to rejuvenate the brand.
3. More stores and brand penetration along with advertising

Proline India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Proline India are as mentioned:

1. Competition from international players in terms of designs colors and comfort.

2. Customer loyalty was a big challenge with various brands in the market.

3. Fila brand sold in Proline stores – There were chances of franchised brand cannibalizing the manufactured brand

Read Similar SWOT analysis

Hence this concludes the Proline India SWOT analysis.

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About Proline India

Proline India Overview
Parent Company

Bombay Dyeing/ Batra Group of 1983




Lifestyle and Retail

Tagline/ Slogan

Been there and done that


Leisure sports wear

Proline India STP

Sports and leisure wear for sports persons

Target Market

Sports men looking for comfortable clothing.


Brand that respects individuality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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