Published in Lifestyle and Retail category by MBA Skool Team
Proline India is one of the leading brands in the lifestyle and retail sector. Proline India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Proline India:
Pioneer of creation of sports and leisure wear in Indian Market.
High profile sports-person from various sports like Cricket, and Badminton endorsed the brand.
Got international recognition for in sportswear t-shit category.
First brand and first mover in the sports category.
High quality sports apparel available at exclusive stores and multi-brand retail chains
Above are the strengths in the SWOT Analysis of Proline India. The strengths of Proline India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Proline India Weaknesses
Limited presence in only major cities in India
Not able to meet the competition in terms of offering a wide range of products, designs as offered by competitors
Limited brand presence and local recognition compared to global giants
These were the weaknesses in the Proline India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Proline India Opportunities
Price rationalization of products needs to be done.
High profile brand building needs to be done to rejuvenate the brand.
More stores and brand penetration along with advertising
Above we covered the opportunities in Proline India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Proline India Threats
Competition from international players in terms of designs colors and comfort.
Customer loyalty was a big challenge with various brands in the market.
Fila brand sold in Proline stores – There were chances of franchised brand cannibalizing the manufactured brand
The threats in the SWOT Analysis of Proline India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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