Proline India SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Proline India covering strengths, weaknesses, opportunities and threats.

Proline India Strengths

  1. Pioneer of creation of sports and leisure wear in Indian Market.
  2. High profile sports-person from various sports like Cricket, and Badminton endorsed the brand.
  3. Got international recognition for in sportswear t-shit category.
  4. First brand and first mover in the sports category.
  5. High quality sports apparel available at exclusive stores and multi-brand retail chains

Above are the strengths in the SWOT Analysis of Proline India. The strengths of Proline India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Proline India Weaknesses

  1. Limited presence in only major cities in India
  2. Not able to meet the competition in terms of offering a wide range of products, designs as offered by competitors
  3. Limited brand presence and local recognition compared to global giants

These were the weaknesses in the Proline India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Proline India Opportunities

  1. Price rationalization of products needs to be done.
  2. High profile brand building needs to be done to rejuvenate the brand.
  3. More stores and brand penetration along with advertising

Above we covered the opportunities in Proline India SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Proline India Threats

  1. Competition from international players in terms of designs colors and comfort.
  2. Customer loyalty was a big challenge with various brands in the market.
  3. Fila brand sold in Proline stores – There were chances of franchised brand cannibalizing the manufactured brand

The threats in the SWOT Analysis of Proline India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Proline India SWOT analysis.

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About Proline India

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Proline India Overview
Parent Company

Bombay Dyeing/ Batra Group of 1983

Category

Apparels

Sector

Lifestyle and Retail

Tagline/ Slogan

Been there and done that

USP

Leisure sports wear

Proline India STP
Segmentation

Sports and leisure wear for sports persons

Target Market

Sports men looking for comfortable clothing.

Positioning

Brand that respects individuality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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