Proline India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Proline India analyses the brand by its strengths, weaknesses, opportunities & threats. In Proline India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Proline India to benchmark its business & performance as compared to the competitors. Proline India is one of the leading brands in the lifestyle and retail sector.

The table below lists the Proline India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Proline India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Proline India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Proline India Brand Analysis
Parent Company

Bombay Dyeing/ Batra Group of 1983

Category

Apparels

Sector

Lifestyle and Retail

Tagline/ Slogan

Been there and done that

USP

Leisure sports wear

Proline India STP
Segment

Sports and leisure wear for sports persons

Target Group

Sports men looking for comfortable clothing.

Positioning

Brand that respects individuality

SWOT Analysis of Proline India
Proline India Strengths

Below are the Strengths in the SWOT Analysis of Proline India:

1. Pioneer of creation of sports and leisure wear in Indian Market.

2. High profile sports-person from various sports like Cricket, and Badminton endorsed the brand.

3. Got international recognition for in sportswear t-shit category.

4. First brand and first mover in the sports category.
5. High quality sports apparel available at exclusive stores and multi-brand retail chains

Proline India Weaknesses

Here are the weaknesses in the Proline India SWOT Analysis:

1. Limited presence in only major cities in India

2. Not able to meet the competition in terms of offering a wide range of products, designs as offered by competitors

3. Limited brand presence and local recognition compared to global giants

Proline India Opportunities

Following are the Opportunities in Proline India SWOT Analysis:

1. Price rationalization of products needs to be done.

2. High profile brand building needs to be done to rejuvenate the brand.
3. More stores and brand penetration along with advertising

Proline India Threats

The threats in the SWOT Analysis of Proline India are as mentioned:

1. Competition from international players in terms of designs colors and comfort.

2. Customer loyalty was a big challenge with various brands in the market.

3. Fila brand sold in Proline stores – There were chances of franchised brand cannibalizing the manufactured brand

Proline India Competition
Proline India Competitors

Below are the top 4 competitors of Proline India:

1. Nike

2. Reebok

3. Fila
4. Adidas


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Proline India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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