Chopard SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8995

SWOT analysis of Chopard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chopard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chopard to benchmark its business & performance as compared to the competitors and industry. Chopard is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Chopard competitors and elaborates Chopard market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chopard SWOT, Competitors, Marketing STP & Brand analysis Table
Chopard Brand Analysis
Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

The passion for excellence


Chopard offers exquisite handmade luxury timepieces

Chopard STP

Luxury watches segment

Target Group

High Income group men and women


Chopard offers elegant watches that are artistically adorned with precious stones

SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chopard. Strengths are:

1. Chopards latest ‘Time check’ campaign subtly integrates the brand values and ensures good product placement

2. The Chopard brand is fully manufactured in house which ensures highest standards of quality

3. Furthering its glamorous and exquisite image the brand is the Official partner of the Cannes film festival festival

4. High quality product and good brand presence

5. Good online presence of the Chopard watches and jewelry product through its website & ecommerce portals

6. Strong legacy of the brand since its inception in 1860

7. Chopard has been associated with prestigious film festivals, motor car racing events etc


Here are the weaknesses in the Chopard SWOT Analysis:

1. Watch makers that are also jewellery brands do not give a strong positioning of being watch making experts. This works negatively for the brand

2. Chopard have limited brand presence as compared to the some of the more popular luxury watch brands


Following are the Opportunities in Chopard SWOT Analysis:

1. Chopard brand is yet to fully explore its potential in developing economies

2. The brand can extend its glamorous image in marketing campaigns to film awards and festivals across the world to gain higher visibility

3. The company can utilize online portals and ecommerce for more business


The threats in the SWOT Analysis of Chopard are as mentioned:

1. Chopard's competitors having more brand recall can pose a threat in terms of brand switching

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake & counterfeit products carrying the same brand name selling in black markets


Below are the top 14 Chopard competitors:

1. Breguet

2. TAG Heuer

3. Rolex

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Tiffany and Co

10. Bulgari

11. De Beers

12. Blue Nile

13. Swarovski Crystal

14. Cartier

The brandguide table above concludes the Chopard SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chopard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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