Chopard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Chopard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chopard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chopard to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chopard is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chopard competitors and includes Chopard target market, segmentation, positioning & Unique Selling Proposition (USP).

Chopard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chopard Brand Analysis
Parent Company

Chopard

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The passion for excellence

USP

Chopard offers exquisite handmade luxury timepieces

Chopard STP
Chopard Segmentation

Luxury watches segment

Chopard Target Market

High Income group men and women

Chopard Positioning

Chopard offers elegant watches that are artistically adorned with precious stones

SWOT Analysis
Chopard Strengths

Below are the Strengths in the SWOT Analysis of Chopard:

1. Chopards latest ‘Time check’ campaign subtly integrates the brand values and ensures good product placement

2. The Chopard brand is fully manufactured in house which ensures highest standards of quality

3. Furthering its glamorous and exquisite image the brand is the Official partner of the Cannes film festival festival

4. High quality product and good brand presence

5. Good online presence of the Chopard watches and jewelry product through its website & ecommerce portals

6. Strong legacy of the brand since its inception in 1860

7. Chopard has been associated with prestigious film festivals, motor car racing events etc

Chopard Weaknesses

Here are the weaknesses in the Chopard SWOT Analysis:

1. Watch makers that are also jewellery brands do not give a strong positioning of being watch making experts. This works negatively for the brand

2. Chopard have limited brand presence as compared to the some of the more popular luxury watch brands

Chopard Opportunities

Following are the Opportunities in Chopard SWOT Analysis:

1. Chopard brand is yet to fully explore its potential in developing economies

2. The brand can extend its glamorous image in marketing campaigns to film awards and festivals across the world to gain higher visibility

3. The company can utilize online portals and ecommerce for more business

Chopard Threats

The threats in the SWOT Analysis of Chopard are as mentioned:

1. Chopard's competitors having more brand recall can pose a threat in terms of brand switching

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake & counterfeit products carrying the same brand name selling in black markets

Competition
Competitors

Below are the top 14 Chopard competitors:

1. Breguet

2. TAG Heuer

3. Rolex

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Tiffany and Co

10. Bulgari

11. De Beers

12. Blue Nile

13. Swarovski Crystal

14. Cartier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chopard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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