BCBG Maxazria SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

BCBG Maxazria SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BCBG Maxazria, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BCBG Maxazria to benchmark its business & performance as compared to the competitors, and make strategic improvements. BCBG Maxazria is one of the leading brands in the lifestyle and retail sector.

The article below lists the BCBG Maxazria SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BCBG Maxazria SWOT Analysis:

SWOT Analysis of BCBG Maxazria

For BCBG Maxazria, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BCBG Maxazria Strengths

The strengths of BCBG Maxazria looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BCBG Maxazria :

1. A combination brand of European Fashion and American Spirit
2.Has and operates around 550 retail stores around the world
3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it
4. Good product quality and availability

BCBG Maxazria Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BCBG Maxazria SWOT Analysis:

1. Has to invest a lot of money in order to maintain its brand presence and brand name
2.Too many competitors means limited brand loyalty and high brand switching

BCBG Maxazria Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BCBG Maxazria SWOT Analysis:

1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
2.Opportunity to expand itself in more than the current product profile
3. Tie-up with fashion houses through sponsorships

BCBG Maxazria Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BCBG Maxazria are as mentioned:

1.Intense competition in the apparel segment
2.Substitutes easily available

BCBG Maxazria Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of BCBG Maxazria:

1. Outfitters

2. Forever 21

3. Express

4.bebe Stores

5. Zara

6. Guess

Hence this concludes the BCBG Maxazria SWOT analysis.

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About BCBG Maxazria

BCBG Maxazria Overview
Parent Company

BCBG Maxazria


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

BCBG Maxazria


French Fashion

BCBG Maxazria STP

Premium apparel segment

Target Market

Young People who want modern French Fashion


Good Style Good Class

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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