BCBG Maxazria SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7132

SWOT analysis of BCBG Maxazria analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BCBG Maxazria SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BCBG Maxazria to benchmark its business & performance as compared to the competitors and industry. BCBG Maxazria is one of the leading brands in the lifestyle and retail sector. The table below also lists the top BCBG Maxazria competitors and elaborates BCBG Maxazria market segmentation, target group, positioning & Unique Selling Proposition (USP).

BCBG Maxazria SWOT, Competitors, Marketing STP & Brand analysis Table
BCBG Maxazria Brand Analysis
Parent Company

BCBG Maxazria


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

BCBG Maxazria


French Fashion

BCBG Maxazria STP

Premium apparel segment

Target Group

Young People who want modern French Fashion


Good Style Good Class

BCBG Maxazria SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BCBG Maxazria. Strengths are:

1. A combination brand of European Fashion and American Spirit
2.Has and operates around 550 retail stores around the world
3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it
4. Good product quality and availability


Here are the weaknesses in the BCBG Maxazria SWOT Analysis:

1. Has to invest a lot of money in order to maintain its brand presence and brand name
2.Too many competitors means limited brand loyalty and high brand switching


Following are the Opportunities in BCBG Maxazria SWOT Analysis:

1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
2.Opportunity to expand itself in more than the current product profile
3. Tie-up with fashion houses through sponsorships


The threats in the SWOT Analysis of BCBG Maxazria are as mentioned:

1.Intense competition in the apparel segment
2.Substitutes easily available

BCBG Maxazria Competition

Below are the top 6 BCBG Maxazria competitors:

1. Outfitters

2. Forever 21

3. Express

4.bebe Stores

5. Zara

6. Guess

The brandguide table above concludes the BCBG Maxazria SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BCBG Maxazria. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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