BCBG Maxazria SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BCBG Maxazria analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BCBG Maxazria SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BCBG Maxazria to benchmark its business & performance as compared to the competitors and industry. As of 2020, BCBG Maxazria is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BCBG Maxazria competitors and includes BCBG Maxazria target market, segmentation, positioning & Unique Selling Proposition (USP).

BCBG Maxazria SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BCBG Maxazria Brand Analysis
Parent Company

BCBG Maxazria


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

BCBG Maxazria


French Fashion

BCBG Maxazria STP
BCBG Maxazria Segmentation

Premium apparel segment

BCBG Maxazria Target Market

Young People who want modern French Fashion

BCBG Maxazria Positioning

Good Style Good Class

BCBG Maxazria SWOT Analysis
BCBG Maxazria Strengths

Below are the Strengths in the SWOT Analysis of BCBG Maxazria:

1. A combination brand of European Fashion and American Spirit
2.Has and operates around 550 retail stores around the world
3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it
4. Good product quality and availability

BCBG Maxazria Weaknesses

Here are the weaknesses in the BCBG Maxazria SWOT Analysis:

1. Has to invest a lot of money in order to maintain its brand presence and brand name
2.Too many competitors means limited brand loyalty and high brand switching

BCBG Maxazria Opportunities

Following are the Opportunities in BCBG Maxazria SWOT Analysis:

1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
2.Opportunity to expand itself in more than the current product profile
3. Tie-up with fashion houses through sponsorships

BCBG Maxazria Threats

The threats in the SWOT Analysis of BCBG Maxazria are as mentioned:

1.Intense competition in the apparel segment
2.Substitutes easily available

BCBG Maxazria Competition

Below are the top 6 BCBG Maxazria competitors:

1. Outfitters

2. Forever 21

3. Express

4.bebe Stores

5. Zara

6. Guess

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BCBG Maxazria. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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