Published in Lifestyle and Retail category by MBA Skool Team
BCBG Maxazria is one of the leading brands in the lifestyle and retail sector. BCBG Maxazria SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BCBG Maxazria:
A combination brand of European Fashion and American Spirit
Has and operates around 550 retail stores around the world
Strong brand presence with Hollywood celebrities sporting the brand and raving about it
Good product quality and availability
Above are the strengths in the SWOT Analysis of BCBG Maxazria. The strengths of BCBG Maxazria looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BCBG Maxazria Weaknesses
Has to invest a lot of money in order to maintain its brand presence and brand name
Too many competitors means limited brand loyalty and high brand switching
These were the weaknesses in the BCBG Maxazria SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BCBG Maxazria Opportunities
To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
Opportunity to expand itself in more than the current product profile
Tie-up with fashion houses through sponsorships
Above we covered the opportunities in BCBG Maxazria SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BCBG Maxazria Threats
Intense competition in the apparel segment
Substitutes easily available
The threats in the SWOT Analysis of BCBG Maxazria are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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