BCBG Maxazria SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5333

SWOT Analysis of BCBG Maxazria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BCBG Maxazria

Parent Company

BCBG Maxazria


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

BCBG Maxazria


French Fashion



Premium apparel segment

Target Group

Young People who want modern French Fashion


Good Style Good Class

SWOT Analysis


1. A combination brand of European Fashion and American Spirit
2.Has and operates around 550 retail stores around the world
3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it
4. Good product quality and availability


1. Has to invest a lot of money in order to maintain its brand presence and brand name
2.Too many competitors means limited brand loyalty and high brand switching


1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
2.Opportunity to expand itself in more than the current product profile
3. Tie-up with fashion houses through sponsorships


1.Intense competition in the apparel segment
2.Substitutes easily available



1. Outfitters

2. Forever 21

3. Express

4.bebe Stores

5. Zara

6. Guess

The table above concludes the BCBG Maxazria SWOT analysis along with its marketing and brand parameters.


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