BCBG Maxazria SWOT Analysis, Competitors & USP

BCBG Maxazria

Apparel and Accessories

Lifestyle and Retail

BCBG Maxazria

French Fashion

Premium apparel segment

Young People who want modern French Fashion

Good Style Good Class

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BCBG Maxazria. Strengths are:

1. A combination brand of European Fashion and American Spirit
2.Has and operates around 550 retail stores around the world
3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it
4. Good product quality and availability

Here are the weaknesses in the BCBG Maxazria SWOT Analysis:

1. Has to invest a lot of money in order to maintain its brand presence and brand name
2.Too many competitors means limited brand loyalty and high brand switching

Following are the Opportunities in BCBG Maxazria SWOT Analysis:

1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing
2.Opportunity to expand itself in more than the current product profile
3. Tie-up with fashion houses through sponsorships

The threats in the SWOT Analysis of BCBG Maxazria are as mentioned:

1.Intense competition in the apparel segment
2.Substitutes easily available

Below are the top 6 BCBG Maxazria competitors:

1. Outfitters

2. Forever 21

3. Express

4.bebe Stores

5. Zara

6. Guess