Prada SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Prada analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Prada SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Prada to benchmark its business & performance as compared to the competitors and industry. As of 2020, Prada is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Prada competitors and includes Prada target market, segmentation, positioning & Unique Selling Proposition (USP).

Prada SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Prada Brand Analysis
Parent Company



Accessories and Apparel


Lifestyle and Retail

Tagline/ Slogan



Prada is a brand which focuses only on luxury Fashion

Prada STP
Prada Segmentation

Premium apparel

Prada Target Market

Men and Women from urban upper class

Prada Positioning

Prada is positioned luxury fashion for the elite

Prada SWOT Analysis
Prada Strengths

Below are the Strengths in the SWOT Analysis of Prada:

1. Prada is one of the most etablished luxury fashion houses worldwide

2. Prada products are known for its quality and unique designs

3. Has a strong association of luxury and premium attached to it

4. The brand has a strong presence in and around the world

5. Good advertising and branding through print ads, online ads etc make Prada a very popular brand name

6. More than 12000 people are employed with the organization

7. Strong legacy of the brand Prada since its inception in 1913

8. Prada is actively involved through shows, boutiques and also makes perfumes, premium watches etc

Prada Weaknesses

Here are the weaknesses in the Prada SWOT Analysis:

1. The brand has severe competition and hence there is high brand switching

2. Fake imitation of Prada products affects the brand image and its business

Prada Opportunities

Following are the Opportunities in Prada SWOT Analysis:

1. Entrance in emerging markets can be tapped by Prada

2. Capitalising the digital medium to increase its reach where it is not available

3. Tie-up with fashion houses through partnerships to increase awareness

4. Prada can collaborate with leading hotel chains, elite clubs etc whether rich people could become customers

Prada Threats

The threats in the SWOT Analysis of Prada are as mentioned:

1. Intense Competition in luxury fashion can lead to decline in Prada'sbusiness

2. Easily available substitutes can reduce profit margins

3. Change in economy which may reduce the dependence on luxury fashion

4. Being a global brand, its business is subject to recession, economic conditions etc

Prada Competition

Below are the top 11 Prada competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Gucci

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Prada. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin