Published in Lifestyle and Retail category by MBA Skool Team
Prada is one of the leading brands in the lifestyle and retail sector. Prada SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Prada:
Prada is one of the most established luxury fashion houses worldwide
Prada products are known for its quality and unique designs
It has a strong association of luxury and exclusiveness attached to it
The brand has a strong presence in and around the world
Good advertising and branding through print ads, online ads & social media make Prada a very popular brand name
More than 12000 people are employed with the organization
A strong legacy of the brand Prada since its inception in 1913 shows its popularity in the luxury segment
Prada is actively involved through shows, boutiques and also makes perfumes, premium watches etc.
The company has an annual revenue which exceeds more than $4 billion.
Its products are available via multi-brand ecommerce portals as well as its exclusive website
Above are the strengths in the SWOT Analysis of Prada. The strengths of Prada looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand has severe competition and hence there is high brand switching
Fake imitation of Prada products affects the brand image and its business
These were the weaknesses in the Prada SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Prada is a brand which focuses only on luxury Fashion
Men and Women from urban upper class
Prada is positioned luxury fashion for the elite
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