Prada SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 22, 2022

SWOT analysis of Prada analyses the brand by its strengths, weaknesses, opportunities & threats. In Prada SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Prada to benchmark its business & performance as compared to the competitors. Prada is one of the leading brands in the lifestyle and retail sector.

The article below lists the Prada SWOT (Strengths, Weaknesses, Opportunities, Threats), top Prada competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Prada

Prada Overview
Parent Company

Prada

Category

Accessories and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Prada

USP

Prada is a brand which focuses only on luxury Fashion

Prada STP
Segmentation

Premium apparel

Target Market

Men and Women from urban upper class

Positioning

Prada is positioned luxury fashion for the elite

SWOT Analysis of Prada

For Prada, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Prada SWOT Analysis:

Prada Strengths

The strengths of Prada looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Prada :

1. Prada is one of the most established luxury fashion houses worldwide

2. Prada products are known for its quality and unique designs

3. It has a strong association of luxury and exclusiveness attached to it

4. The brand has a strong presence in and around the world

5. Good advertising and branding through print ads, online ads & social media make Prada a very popular brand name

6. More than 12000 people are employed with the organization

7. A strong legacy of the brand Prada since its inception in 1913 shows its popularity in the luxury segment

8. Prada is actively involved through shows, boutiques and also makes perfumes, premium watches etc.

9. The company has an annual revenue which exceeds more than $4 billion.

10. Its products are available via multi-brand ecommerce portals as well as its exclusive website

Prada Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Prada SWOT Analysis:

1. The brand has severe competition and hence there is high brand switching

2. Fake imitation of Prada products affects the brand image and its business


Prada Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Prada SWOT Analysis:

1. Entrance in emerging markets can be tapped by Prada

2. Capitalizing the digital medium to increase its reach where it is not available

3. Tie-up with fashion houses through partnerships to increase awareness

4. Prada can collaborate with leading hotel chains & elite clubs where rich people could become customers


Prada Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Prada are as mentioned:

1. Intense Competition in luxury fashion can lead to decline in Prada's business

2. Easily available substitutes can reduce profit margins

3. Change in economy which may reduce the dependence on luxury fashion

4. Being a global brand, its business is subject to recession, economic conditions etc.

Prada Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Prada:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Gucci

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Prada. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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