Victorias Secret SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 15513

SWOT Analysis of Victorias Secret with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Victorias Secret

Parent Company

Limited Brands


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

She got an Extreme Makeover


Premium designer inner wear



Premium women innerwear lingerie segment

Target Group

High society women from the urban areas


A Bold fashion statement.

SWOT Analysis


1.Strong company brand presence with over 1000 company stores across the globe.
2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success.
3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success.
4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.

5.The brand uses organic and fair trade raw materials for it’s clothing lines.


1.Several competitors means customers have a lot of choices and brand switching is high
2.Fake products with the same name affect sales as well as brand image


1. The brand can extend its portfolio by foraying into different lines to expand its offering.
2. The brand can focus on markets like Asia where it has limited reach.
3. The brand could create online digital dressing rooms to create a greater appeal for their products.


1. Due to limited resources the company can face serious issues in lieu of an economic downturn
2.The highly fragmented fashion industry would mean less brand loyalty .
3. Fake imitation and replicas



1. Sara Lee
2. Fredrick’s

The table above concludes the Victorias Secret SWOT analysis along with its marketing and brand parameters.


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