SWOT analysis of Victorias Secret analyses the brand by its strengths, weaknesses, opportunities & threats. In Victorias Secret SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Victorias Secret to benchmark its business & performance as compared to the competitors. Victorias Secret is one of the leading brands in the lifestyle and retail sector.
The table below lists the Victorias Secret SWOT (Strengths, Weaknesses, Opportunities, Threats), top Victorias Secret competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Victorias Secret Brand Analysis | |
---|---|
Parent Company | Limited Brands |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
She got an Extreme Makeover |
USP |
Premium designer inner wear |
Victorias Secret STP | |
Segment |
Premium women innerwear lingerie segment |
Target Group |
High society women from the urban areas |
Positioning |
A Bold fashion statement. |
SWOT Analysis of Victorias Secret | |
Victorias Secret Strengths |
Below are the Strengths in the SWOT Analysis of Victorias Secret: 1.Strong company brand presence with over 1000 company stores across the globe. 5.The brand uses organic and fair trade raw materials for it’s clothing lines. |
Victorias Secret Weaknesses |
Here are the weaknesses in the Victorias Secret SWOT Analysis: 1.Several competitors means customers have a lot of choices and brand switching is high |
Victorias Secret Opportunities |
Following are the Opportunities in Victorias Secret SWOT Analysis: 1. The brand can extend its portfolio by foraying into different lines to expand its offering. |
Victorias Secret Threats |
The threats in the SWOT Analysis of Victorias Secret are as mentioned: 1. Due to limited resources the company can face serious issues in lieu of an economic downturn |
Victorias Secret Competition | |
Victorias Secret Competitors |
Below are the top 2 competitors of Victorias Secret: 1. Sara Lee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Victorias Secret. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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