Victorias Secret SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 20748

SWOT analysis of Victorias Secret analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Victorias Secret SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Victorias Secret to benchmark its business & performance as compared to the competitors and industry. Victorias Secret is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Victorias Secret competitors and elaborates Victorias Secret market segmentation, target group, positioning & Unique Selling Proposition (USP).

Victorias Secret SWOT, Competitors, Marketing STP & Brand analysis Table
Victorias Secret Brand Analysis
Parent Company Limited Brands

Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

She got an Extreme Makeover


Premium designer inner wear

Victorias Secret STP

Premium women innerwear lingerie segment

Target Group

High society women from the urban areas


A Bold fashion statement.

Victorias Secret SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Victorias Secret. Strengths are:

1.Strong company brand presence with over 1000 company stores across the globe.
2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success.
3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success.
4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.

5.The brand uses organic and fair trade raw materials for it’s clothing lines.


Here are the weaknesses in the Victorias Secret SWOT Analysis:

1.Several competitors means customers have a lot of choices and brand switching is high
2.Fake products with the same name affect sales as well as brand image


Following are the Opportunities in Victorias Secret SWOT Analysis:

1. The brand can extend its portfolio by foraying into different lines to expand its offering.
2. The brand can focus on markets like Asia where it has limited reach.
3. The brand could create online digital dressing rooms to create a greater appeal for their products.


The threats in the SWOT Analysis of Victorias Secret are as mentioned:

1. Due to limited resources the company can face serious issues in lieu of an economic downturn
2.The highly fragmented fashion industry would mean less brand loyalty .
3. Fake imitation and replicas

Victorias Secret Competition

Below are the top 2 Victorias Secret competitors:

1. Sara Lee
2. Fredrick’s

The brandguide table above concludes the Victorias Secret SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Victorias Secret. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: