Victorias Secret SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Apparel and Accessories

Lifestyle and Retail

She got an Extreme Makeover

Premium designer inner wear

Premium women innerwear lingerie segment

High society women from the urban areas

A Bold fashion statement.

Below are the Strengths in the SWOT Analysis of Victorias Secret:

1.Strong company brand presence with over 1000 company stores across the globe.
2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success.
3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success.
4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.

5.The brand uses organic and fair trade raw materials for it’s clothing lines.

Here are the weaknesses in the Victorias Secret SWOT Analysis:

1.Several competitors means customers have a lot of choices and brand switching is high
2.Fake products with the same name affect sales as well as brand image

Following are the Opportunities in Victorias Secret SWOT Analysis:

1. The brand can extend its portfolio by foraying into different lines to expand its offering.
2. The brand can focus on markets like Asia where it has limited reach.
3. The brand could create online digital dressing rooms to create a greater appeal for their products.

The threats in the SWOT Analysis of Victorias Secret are as mentioned:

1. Due to limited resources the company can face serious issues in lieu of an economic downturn
2.The highly fragmented fashion industry would mean less brand loyalty .
3. Fake imitation and replicas

Below are the top 2 Victorias Secret competitors:

1. Sara Lee
2. Fredrick’s