Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Victorias Secret analyses the brand by its strengths, weaknesses, opportunities & threats. In Victorias Secret SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Victorias Secret to benchmark its business & performance as compared to the competitors. Victorias Secret is one of the leading brands in the lifestyle and retail sector.
The table below lists the Victorias Secret SWOT (Strengths, Weaknesses, Opportunities, Threats), top Victorias Secret competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Victorias Secret:
1.Strong company brand presence with over 1000 company stores across the globe. 2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success. 3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success. 4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.
5.The brand uses organic and fair trade raw materials for it’s clothing lines.
Victorias Secret Weaknesses
Here are the weaknesses in the Victorias Secret SWOT Analysis:
1.Several competitors means customers have a lot of choices and brand switching is high 2.Fake products with the same name affect sales as well as brand image
Victorias Secret Opportunities
Following are the Opportunities in Victorias Secret SWOT Analysis:
1. The brand can extend its portfolio by foraying into different lines to expand its offering. 2. The brand can focus on markets like Asia where it has limited reach. 3. The brand could create online digital dressing rooms to create a greater appeal for their products.
Victorias Secret Threats
The threats in the SWOT Analysis of Victorias Secret are as mentioned:
1. Due to limited resources the company can face serious issues in lieu of an economic downturn 2.The highly fragmented fashion industry would mean less brand loyalty . 3. Fake imitation and replicas
Victorias Secret Competition
Victorias Secret Competitors
Below are the top 2 competitors of Victorias Secret:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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