Victorias Secret SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Victorias Secret is one of the leading brands in the lifestyle and retail sector. Victorias Secret SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Victorias Secret:

Victorias Secret Strengths

  1. Strong company brand presence with over 1000 company stores across the globe.
  2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success.
  3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success.
  4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.
  5. The brand uses organic and fair trade raw materials for it’s clothing lines.

Above are the strengths in the SWOT Analysis of Victorias Secret. The strengths of Victorias Secret looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Victorias Secret Weaknesses

  1. Several competitors means customers have a lot of choices and brand switching is high
  2. Fake products with the same name affect sales as well as brand image

These were the weaknesses in the Victorias Secret SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Victorias Secret Opportunities

  1. The brand can extend its portfolio by foraying into different lines to expand its offering.
  2. The brand can focus on markets like Asia where it has limited reach.
  3. The brand could create online digital dressing rooms to create a greater appeal for their products.

Above we covered the opportunities in Victorias Secret SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Victorias Secret Threats

  1. Due to limited resources the company can face serious issues in lieu of an economic downturn
  2. The highly fragmented fashion industry would mean less brand loyalty .
  3. Fake imitation and replicas

The threats in the SWOT Analysis of Victorias Secret are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Victorias Secret SWOT analysis.

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About Victorias Secret

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Victorias Secret Overview
Parent Company Limited Brands

Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

She got an Extreme Makeover


Premium designer inner wear

Victorias Secret STP

Premium women innerwear lingerie segment

Target Market

High society women from the urban areas


A Bold fashion statement.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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