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Canadian Tire SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 02, 2023Read time:

Here is a detailed SWOT analysis of Canadian Tire covering strengths, weaknesses, opportunities and threats.

Canadian Tire Strengths

  1. Presence in different categories like online,automotive,financial services
  2. Canada's largest retailer
  3. High accessibility of stores by consumers
  4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic.
  5. Attractive promotional offers
  6. High presence in domestic market

Above are the strengths in the SWOT Analysis of Canadian Tire. The strengths of Canadian Tire looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Canadian Tire Weaknesses

  1. Not known globally compared to some other brands
  2. Market share is limited due to competitive segment

These were the weaknesses in the Canadian Tire SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Canadian Tire Opportunities

  1. To expand globally into other countries other than Canada
  2. It has large brand awareness so could leverage on it

Above we covered the opportunities in Canadian Tire SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Canadian Tire Threats

  1. Competitors global presence
  2. Consumers are not habituated of buying different categories like automotive and gifts under one roof
  3. Low priced brand perceived to be of low quality in Indian consumer minds

The threats in the SWOT Analysis of Canadian Tire are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Canadian Tire SWOT analysis.

About Canadian Tire

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Canadian Tire Overview
Parent Company

Canadian Tire Group




Lifestyle and Retail

Tagline/ Slogan

Bring it On


Everything can get here



Price sensitive group

Target Market

Upper middle class and lower middle class


Quality at lower prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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