Raymond Weil SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3570
Advertisements

SWOT Analysis of Raymond Weil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

 Raymond Weil

Parent Company

Raymond Weil

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Precision is my inspiration

USP

High design and high technology watches

Raymond Weil STP

Segment

Luxury segment

Target Group

High Income group men and women

Positioning

Watches that are a union of design and technology

Raymond Weil SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Raymond Weil :

1. The brand has a wide range of watches targeting different segments such as sporty, elegant, women’s collection

2. The brand has been advertising its new range of products with separate marketing campaigns which have been successful in their communication

3. The brand image of the watch is that of a fashion watch brand

4. The brand is one of the few brands which are independent brands in the Swiss watch making industry giving them more independence and focus

5. The brand has used new, innovative and modern modes of communication to reach out to its customers and consumers

Weaknesses

1. Watches segment has a huge competitive market and limited market share growth
2. Fake imitations and replicas affects sales and brand status

Opportunities

1. The brand can explore its presence in high growth developing economies by promotional activities and marketing campaigns

2. Exploring different ranges in its existing watches range can increase its target consumer base

Threats

1. Competing fashion brands have more brand recall than the brand and can pose a threat

2. Not known to be a collectors watch, the brand has not carved its niche in the market leading to low brand loyalty

Raymond Weil Competition

Competitors

Below are the 2 main Raymond Weil competitors :

1. Tag Heuer

2. Cartier


The brandguide table above concludes the Raymond Weil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Raymond Weil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: