Norma Kamali SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Norma Kamali analyses the brand by its strengths, weaknesses, opportunities & threats. In Norma Kamali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norma Kamali to benchmark its business & performance as compared to the competitors. Norma Kamali is one of the leading brands in the lifestyle and retail sector.

The table below lists the Norma Kamali SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norma Kamali competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Norma Kamali SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Norma Kamali Brand Analysis
Parent Company

Norma Kamali Fashions Pvt. Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The democratization of fashion


Designer multi-use pieces

Norma Kamali STP

Fashion concious Urban upper class women

Target Group

Young urban women from the premium class


High end designer multi use pieces

SWOT Analysis of Norma Kamali
Norma Kamali Strengths

Below are the Strengths in the SWOT Analysis of Norma Kamali:

1. Norma Kamali’s reputation as a successful designer is the main USP of the brand.
2. The brand is attributed to be a very effective user of technology with it being attributed to starting the first fashion online store on e-bay and introduction of very effective smart phone applications for fashion related products.
3. The brand uses material of silk parachutes for most of its products and has a specialty of making multi-use pieces.
4. The brands policy of “Try before you buy” and keep whatever you like in 48 hours has been a success

5. Good brand visibility and positioning

Norma Kamali Weaknesses

Here are the weaknesses in the Norma Kamali SWOT Analysis:

1.The brand has limited visibility outside the United States unlike its other competitors who are global entities.
2. The brand does not have its own procurement and manufacturing facility

Norma Kamali Opportunities

Following are the Opportunities in Norma Kamali SWOT Analysis:

1. The brand can expand its base outside the USA with MBO’s and boutiques at major cities for better visibility.
2. With the innovative string of products by the brand it can also take up green initiatives.
3. The brand can also extend its product portfolio towards being a complete lifestyle brand

Norma Kamali Threats

The threats in the SWOT Analysis of Norma Kamali are as mentioned:

1.The highly fragmented fashion industry means that there is low brand loyalty.
2. The recent slowdown in American markets would mean reduced spending on lifestyle products which would affect the brand.
3.The entry of several new designers in the same segment is a challenge to the brand.

Norma Kamali Competition
Norma Kamali Competitors

Below are the top 3 competitors of Norma Kamali:

1. Valentino S.P.A
2. Prada
3. Louis Vuitton

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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