Published in Lifestyle and Retail category by MBA Skool Team
Norma Kamali is one of the leading brands in the lifestyle and retail sector. Norma Kamali SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Norma Kamali:
Norma Kamali’s reputation as a successful designer is the main USP of the brand.
The brand is attributed to be a very effective user of technology with it being attributed to starting the first fashion online store on e-bay and introduction of very effective smart phone applications for fashion related products.
The brand uses material of silk parachutes for most of its products and has a specialty of making multi-use pieces.
The brands policy of “Try before you buy” and keep whatever you like in 48 hours has been a success
Good brand visibility and positioning
Above are the strengths in the SWOT Analysis of Norma Kamali. The strengths of Norma Kamali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Norma Kamali Weaknesses
The brand has limited visibility outside the United States unlike its other competitors who are global entities.
The brand does not have its own procurement and manufacturing facility
These were the weaknesses in the Norma Kamali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Norma Kamali Opportunities
The brand can expand its base outside the USA with MBO’s and boutiques at major cities for better visibility.
With the innovative string of products by the brand it can also take up green initiatives.
The brand can also extend its product portfolio towards being a complete lifestyle brand
Above we covered the opportunities in Norma Kamali SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Norma Kamali Threats
The highly fragmented fashion industry means that there is low brand loyalty.
The recent slowdown in American markets would mean reduced spending on lifestyle products which would affect the brand.
The entry of several new designers in the same segment is a challenge to the brand.
The threats in the SWOT Analysis of Norma Kamali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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