SWOT analysis of Russell Athletic analyses the brand by its strengths, weaknesses, opportunities & threats. In Russell Athletic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Russell Athletic to benchmark its business & performance as compared to the competitors. Russell Athletic is one of the leading brands in the lifestyle and retail sector.
The table below lists the Russell Athletic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Russell Athletic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Russell Athletic Brand Analysis | |
---|---|
Parent Company |
Berkshire Hathaway |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
True to the Game |
USP |
Quality sporting goods |
Russell Athletic STP | |
Segment |
Men and women who are into sports and atheletics |
Target Group |
Young men and women from the upper middle class |
Positioning |
Complete American sportswear brand. |
SWOT Analysis of Russell Athletic | |
Russell Athletic Strengths |
Below are the Strengths in the SWOT Analysis of Russell Athletic: 1. Strong brand portfolio for the American sports which almost all categories of clothing, equipment and accessories to make it a complete sports lifestyle brand. 5. Good brand visibility of the brand across US |
Russell Athletic Weaknesses |
Here are the weaknesses in the Russell Athletic SWOT Analysis: 1.The brand has faced difficulties in expanding outside the US market and to go global |
Russell Athletic Opportunities |
Following are the Opportunities in Russell Athletic SWOT Analysis: 1. The brand can start e-tailing which has emerged as a successful form of retailing. |
Russell Athletic Threats |
The threats in the SWOT Analysis of Russell Athletic are as mentioned: 1. The brand faces the largest apparel ban on its products since 2009 by various organizations for its discrepancies in labor conduct policies. |
Russell Athletic Competition | |
Russell Athletic Competitors |
Below are the top 4 competitors of Russell Athletic: 4. Fila |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Russell Athletic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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