Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Valentino S.P.A analyses the brand by its strengths, weaknesses, opportunities & threats. In Valentino S.P.A SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Valentino S.P.A to benchmark its business & performance as compared to the competitors. Valentino S.P.A is one of the leading brands in the lifestyle and retail sector.
The article below lists the Valentino S.P.A SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Valentino S.P.A SWOT Analysis:
For Valentino S.P.A, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Valentino S.P.A Strengths
The strengths of Valentino S.P.A looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Valentino S.P.A :
1. Valentino has a strong brand presence in over 90 countries with over 700 single brand outlets and 100 directly managed boutiques.
2. Valentino has diversified into several lines like footwear, accessories making it a complete lifestyle brand.
3. The brand has its own procurement and manufacturing facility which also serves as centralized design facility.
4. It is available at all leading e-retailers which help the brand have a high reach
5. Good branding and marketing through print ads and online ads
6. Valentino brand is associated with several celebrities and flim stars
7. The brand offers exclusivity and customized products to its elite customers
Valentino S.P.A Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Valentino S.P.A SWOT Analysis:
1. Valentino has high competition which means limited market share growth
2. The brand has not been able to establish its presence in emerging economies as compared to some competitors
Valentino S.P.A Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Valentino S.P.A SWOT Analysis:
1. Valentino can foray into online retailing which has emerged as one of the prominent forms of reaching out to customers
2. It can also focus on eco-friendly wear collections which are gaining popularity.
3. The brand can tap emerging markets like Asia where there is a growing base for designer wear and affluent customers
Valentino S.P.A Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Valentino S.P.A are as mentioned:
1. The highly fragmented fashion industry results in low brand loyalty which is a serious problem
2. Being a global brand, its business is affected by recession, economic crisis etc
3. Fake product imitations affects brand performance of brands like Valentino
Valentino S.P.A Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Valentino S.P.A:
Valentino offers high end designer couture and luxury apparel
Valentino S.P.A STP
Urban high class men and women
Fashion conscious men and women in the age group of 25-45.
Valentino offers the complete range of stylish & luxurious Italian designer wear
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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