Valentino SWOT Analysis

Valentino SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Valentino, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Valentino is one of the leading brands in the lifestyle and retail sector. The article below lists the Valentino SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Valentino Strengths

The strengths of Valentino looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Valentino :

1. Valentino has a strong brand presence in over 90 countries with over 700 single brand outlets and 100 directly managed boutiques.

2. Valentino has diversified into several lines like footwear, accessories making it a complete lifestyle brand.

3. The brand has its own procurement and manufacturing facility which also serves as centralized design facility.

4. It is available at all leading e-retailers which help the brand have a high reach

5. Good branding and marketing through print ads and online ads

6. Valentino brand is associated with several celebrities and flim stars

7. The brand offers exclusivity and customized products to its elite customers

Valentino Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Valentino SWOT Analysis:

1. Valentino has high competition which means limited market share growth

2. The brand has not been able to establish its presence in emerging economies as compared to some competitors 

Valentino Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Valentino SWOT Analysis:

1. Valentino can foray into online retailing which has emerged as one of the prominent forms of reaching out to customers

2. It can also focus on eco-friendly wear collections which are gaining popularity.

3. The brand can tap emerging markets like Asia where there is a growing base for designer wear and affluent customers

Valentino Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Valentino are as mentioned:

1. The highly fragmented fashion industry results in low brand loyalty which is a serious problem

2. Being a global brand, its business is affected by recession, economic crisis etc

3. Fake product imitations affects brand performance of brands like Valentino

Hence this concludes the Valentino SWOT analysis.

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About Valentino

Valentino Overview
Parent Company	Valentino Fashion Group
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Valentino
USP	Valentino offers high end designer couture and luxury apparel
Valentino STP
Segmentation	Urban high class men and women
Target Market	Fashion conscious men and women in the age group of 25-45.
Positioning	Valentino offers the complete range of stylish & luxurious Italian designer wear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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