Timberland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 13860

SWOT analysis of Timberland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Timberland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Timberland to benchmark its business & performance as compared to the competitors and industry. Timberland is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Timberland competitors and elaborates Timberland market segmentation, target group, positioning & Unique Selling Proposition (USP).

Timberland SWOT, Competitors, Marketing STP & Brand analysis Table
Timberland Brand Analysis
Parent Company

VF corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Outdoor performance


Quality outdoor wear

Timberland STP

Outdoor apparel and accessories for men, women, kids

Target Group

Men and women from the upper middle class


Complete outdoor sports brand

Timberland SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Timberland. Strengths are:

1. The brand has a strong retail presence in USA, UK and Canada through several flagship stores and is present throughout the world through MBO’s.
2. The brand believes in ecological preservation and is involved in active CSR activities to that effect.
3. The brand uses scientific technology into the production of its leather goods which give them a good credibility considering they are used in harsh weathers.
4. The brand has constantly looked to expand its brand portfolio through various product lines to make it a complete lifestyle brand for the adventurous people

5. Good advertising and visibility across US


Here are the weaknesses in the Timberland SWOT Analysis:

1.The brand has struggled to leverage on its financial position to expand its operations globally
2. The brand is currently in the transition stage after its merger with the VF corporation


Following are the Opportunities in Timberland SWOT Analysis:

1. The brand can expand its exclusive retail operations which are limited to USA and UK to new markets which have a growing demand for outdoor wear.
2. The brand can also look at sponsoring various outdoor sports outside USA which increases the know-how of the brand.
3.The brand can also try and outsource its manufacturing units to maintain economies of scale in future.


The threats in the SWOT Analysis of Timberland are as mentioned:

1. The brand faces fragmentation in the outdoor-wear segment as its main challenge.
2. The brand outside American markets faces indentifiablity issues wherein many brands are offering a similar product
3. Tough competition from domestic and international players

Timberland Competition

Below are the top 3 Timberland competitors:

1. Billabong
2. Columbia Sportswear
3. Ecco

The brandguide table above concludes the Timberland SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Timberland. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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