Timberland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Timberland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Timberland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Timberland to benchmark its business & performance as compared to the competitors and industry. As of 2020, Timberland is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Timberland competitors and includes Timberland target market, segmentation, positioning & Unique Selling Proposition (USP).

Timberland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Timberland Brand Analysis
Parent Company

VF corporation

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Outdoor performance

USP

Quality outdoor wear

Timberland STP
Timberland Segmentation

Outdoor apparel and accessories for men, women, kids

Timberland Target Market

Men and women from the upper middle class

Timberland Positioning

Complete outdoor sports brand

Timberland SWOT Analysis
Timberland Strengths

Below are the Strengths in the SWOT Analysis of Timberland:

1. The brand has a strong retail presence in USA, UK and Canada through several flagship stores and is present throughout the world through MBO’s.
2. The brand believes in ecological preservation and is involved in active CSR activities to that effect.
3. The brand uses scientific technology into the production of its leather goods which give them a good credibility considering they are used in harsh weathers.
4. The brand has constantly looked to expand its brand portfolio through various product lines to make it a complete lifestyle brand for the adventurous people

5. Good advertising and visibility across US

Timberland Weaknesses

Here are the weaknesses in the Timberland SWOT Analysis:

1.The brand has struggled to leverage on its financial position to expand its operations globally
2. The brand is currently in the transition stage after its merger with the VF corporation

Timberland Opportunities

Following are the Opportunities in Timberland SWOT Analysis:

1. The brand can expand its exclusive retail operations which are limited to USA and UK to new markets which have a growing demand for outdoor wear.
2. The brand can also look at sponsoring various outdoor sports outside USA which increases the know-how of the brand.
3.The brand can also try and outsource its manufacturing units to maintain economies of scale in future.

Timberland Threats

The threats in the SWOT Analysis of Timberland are as mentioned:

1. The brand faces fragmentation in the outdoor-wear segment as its main challenge.
2. The brand outside American markets faces indentifiablity issues wherein many brands are offering a similar product
3. Tough competition from domestic and international players

Timberland Competition
Competitors

Below are the top 3 Timberland competitors:

1. Billabong
2. Columbia Sportswear
3. Ecco


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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