Published in Lifestyle and Retail category by MBA Skool Team
Timberland is one of the leading brands in the lifestyle and retail sector. Timberland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Timberland:
The brand has a strong retail presence in USA, UK and Canada through several flagship stores and is present throughout the world through MBO’s.
The brand believes in ecological preservation and is involved in active CSR activities to that effect.
The brand uses scientific technology into the production of its leather goods which give them a good credibility considering they are used in harsh weathers.
The brand has constantly looked to expand its brand portfolio through various product lines to make it a complete lifestyle brand for the adventurous people
Good advertising and visibility across US
Above are the strengths in the SWOT Analysis of Timberland. The strengths of Timberland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand has struggled to leverage on its financial position to expand its operations globally
The brand is currently in the transition stage after its merger with the VF corporation
These were the weaknesses in the Timberland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Outdoor apparel and accessories for men, women, kids
Men and women from the upper middle class
Complete outdoor sports brand
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