VF Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of VF Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In VF Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VF Corporation to benchmark its business & performance as compared to the competitors. VF Corporation is one of the leading brands in the lifestyle and retail sector.

The table below lists the VF Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top VF Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

VF Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
VF Corporation Brand Analysis
Parent Company

VF Corporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

We fit your life


A brand, which is highly innovative, trendy and fashionable at an affordable rate.

VF Corporation STP

Men and women who want one roof to shop a variety of clothes with a medium to high purchasing power.

Target Group

Urban and semi urban population


A brand, which gives the customers a plethora of options to choose from at an affordable price.

SWOT Analysis of VF Corporation
VF Corporation Strengths

Below are the Strengths in the SWOT Analysis of VF Corporation:

1.The Brand has over 1000 stores all around the world and employees nearly 50,000 employees.

2. The brand is very innovative and is one of the companies in the world to have a innovation fund which holds different amount of funds just allocated for innovation.

3.The brands under the company are in leading position in different countries, which strengthens the brand equity of the company.

4.The company is very diverse, their products range from brands, which provide Jeanswear, sportswear, Image wear, outdoors wear, which provides the company a large customer base.

5.The brand is a strong cash flow generator and has a strong financial performance

VF Corporation Weaknesses

Here are the weaknesses in the VF Corporation SWOT Analysis:

1. Less and brand awareness penetration in global markets

2. Global clothing companies competition means scope for market share growth limited

VF Corporation Opportunities

Following are the Opportunities in VF Corporation SWOT Analysis:

1. Increasing direct to consumer sales will increase the margins of the company, which will also reduce the wholesaler dependence.

2. E-commerce should be used for more growth

VF Corporation Threats

The threats in the SWOT Analysis of VF Corporation are as mentioned:

1. Growing raw material costs

2. Fluctuating currencies and economic conditions

3. Stiff competition from domestic and international players

VF Corporation Competition
VF Corporation Competitors

Below are the top 3 competitors of VF Corporation:

1. Columbia Sportswear

2. Sears Holdings

3. GAP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VF Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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