VF Corporation SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6487

SWOT Analysis of VF Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VF Corporation

Parent Company

VF Corporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

We fit your life


A brand, which is highly innovative, trendy and fashionable at an affordable rate.



Men and women who want one roof to shop a variety of clothes with a medium to high purchasing power.

Target Group

Urban and semi urban population


A brand, which gives the customers a plethora of options to choose from at an affordable price.

SWOT Analysis


1.The Brand has over 1000 stores all around the world and employees nearly 50,000 employees.

2. The brand is very innovative and is one of the companies in the world to have a innovation fund which holds different amount of funds just allocated for innovation.

3.The brands under the company are in leading position in different countries, which strengthens the brand equity of the company.

4.The company is very diverse, their products range from brands, which provide Jeanswear, sportswear, Image wear, outdoors wear, which provides the company a large customer base.

5.The brand is a strong cash flow generator and has a strong financial performance


1. Less and brand awareness penetration in global markets

2. Global clothing companies competition means scope for market share growth limited


1. Increasing direct to consumer sales will increase the margins of the company, which will also reduce the wholesaler dependence.

2. E-commerce should be used for more growth


1. Growing raw material costs

2. Fluctuating currencies and economic conditions

3. Stiff competition from domestic and international players



1. Columbia Sportswear

2. Sears Holdings

3. GAP

The table above concludes the VF Corporation SWOT analysis along with its marketing and brand parameters.


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