United Colors of Benetton UCB SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14951

SWOT Analysis of United Colors of Benetton UCB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Colors of Benetton UCB

Parent Company

Benetton Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

United Colors of Benetton; All the colors of the world


Perfect combination of fashionable sweater clothing which is extremely trendy



Clothing which is a combination of adventure as well as innocence

Target Group

People with Medium to high purchasing power and a chic attitude


Stylish clothes with an adventurous and innovative touch

SWOT Analysis


1. They are a worldwide known brand
2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events
3. They are known for their good quality fabric and designs
4. They work in tangent with many other brands with their company

5. Their clothes have international style that combines energy, colour and practicality

6. Branding and marketing campaigns have always generated to a lot of visibility


1. Stiff competition means market share growth is limited

2. Some controversial ad campaigns caused problems


1.Online Retail is gaining alot of importance
2.Young designers and well developed collections
3.Explore the unexplored markets


1.Consumer switching is on a high
2.There are a huge amount of high end fashion stores which are their competitors
3.Price wars with other brands in similar segments




The table above concludes the United Colors of Benetton UCB SWOT analysis along with its marketing and brand parameters.


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