United Colors of Benetton UCB SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of United Colors of Benetton UCB analyses the brand by its strengths, weaknesses, opportunities & threats. In United Colors of Benetton UCB SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like United Colors of Benetton UCB to benchmark its business & performance as compared to the competitors. United Colors of Benetton UCB is one of the leading brands in the lifestyle and retail sector.
The table below lists the United Colors of Benetton UCB SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Colors of Benetton UCB competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
United Colors of Benetton; All the colors of the world
Perfect combination of fashionable sweater clothing which is extremely trendy
United Colors of Benetton UCB STP
Clothing which is a combination of adventure as well as innocence
People with Medium to high purchasing power and a chic attitude
Stylish clothes with an adventurous and innovative touch
SWOT Analysis of United Colors of Benetton UCB
United Colors of Benetton UCB Strengths
Below are the Strengths in the SWOT Analysis of United Colors of Benetton UCB:
1. They are a worldwide known brand 2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events 3. They are known for their good quality fabric and designs 4. They work in tangent with many other brands with their company
5. Their clothes have international style that combines energy, colour and practicality
6. Branding and marketing campaigns have always generated to a lot of visibility
United Colors of Benetton UCB Weaknesses
Here are the weaknesses in the United Colors of Benetton UCB SWOT Analysis:
1. Stiff competition means market share growth is limited
2. Some controversial ad campaigns caused problems
United Colors of Benetton UCB Opportunities
Following are the Opportunities in United Colors of Benetton UCB SWOT Analysis:
1.Online Retail is gaining alot of importance 2.Young designers and well developed collections 3.Explore the unexplored markets
United Colors of Benetton UCB Threats
The threats in the SWOT Analysis of United Colors of Benetton UCB are as mentioned:
1.Consumer switching is on a high 2.There are a huge amount of high end fashion stores which are their competitors 3.Price wars with other brands in similar segments
United Colors of Benetton UCB Competition
United Colors of Benetton UCB Competitors
Below are the top 3 competitors of United Colors of Benetton UCB:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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