United Colors of Benetton UCB SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of United Colors of Benetton UCB analyses the brand by its strengths, weaknesses, opportunities & threats. In United Colors of Benetton UCB SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Colors of Benetton UCB to benchmark its business & performance as compared to the competitors. United Colors of Benetton UCB is one of the leading brands in the lifestyle and retail sector.

The table below lists the United Colors of Benetton UCB SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Colors of Benetton UCB competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

United Colors of Benetton UCB SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Colors of Benetton UCB Brand Analysis
Parent Company

Benetton Group

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

United Colors of Benetton; All the colors of the world

USP

Perfect combination of fashionable sweater clothing which is extremely trendy

United Colors of Benetton UCB STP
Segment

Clothing which is a combination of adventure as well as innocence

Target Group

People with Medium to high purchasing power and a chic attitude

Positioning

Stylish clothes with an adventurous and innovative touch

SWOT Analysis of United Colors of Benetton UCB
United Colors of Benetton UCB Strengths

Below are the Strengths in the SWOT Analysis of United Colors of Benetton UCB:

1. They are a worldwide known brand
2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events
3. They are known for their good quality fabric and designs
4. They work in tangent with many other brands with their company

5. Their clothes have international style that combines energy, colour and practicality

6. Branding and marketing campaigns have always generated to a lot of visibility

United Colors of Benetton UCB Weaknesses

Here are the weaknesses in the United Colors of Benetton UCB SWOT Analysis:

1. Stiff competition means market share growth is limited

2. Some controversial ad campaigns caused problems

United Colors of Benetton UCB Opportunities

Following are the Opportunities in United Colors of Benetton UCB SWOT Analysis:

1.Online Retail is gaining alot of importance
2.Young designers and well developed collections
3.Explore the unexplored markets

United Colors of Benetton UCB Threats

The threats in the SWOT Analysis of United Colors of Benetton UCB are as mentioned:

1.Consumer switching is on a high
2.There are a huge amount of high end fashion stores which are their competitors
3.Price wars with other brands in similar segments

United Colors of Benetton UCB Competition
United Colors of Benetton UCB Competitors

Below are the top 3 competitors of United Colors of Benetton UCB:

1.Zara
2.Uniqlo
3.Gap


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Colors of Benetton UCB. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Search & Explore : SWOT Analysis


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin