Lux Cozi Innerwear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Lux Cozi Innerwear SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lux Cozi Innerwear, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lux Cozi Innerwear to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lux Cozi Innerwear is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lux Cozi Innerwear SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lux Cozi Innerwear SWOT Analysis:

SWOT Analysis of Lux Cozi Innerwear

For Lux Cozi Innerwear, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lux Cozi Innerwear Strengths

The strengths of Lux Cozi Innerwear looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lux Cozi Innerwear :

1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business.

2. Popular Bollywood actors endorse the brand

3. Old trusted brand in the undergarments and winter-wear clothing.

4. Ad campaigns designed in such a way to make emotional connect with people.

5. A strong nationwide network of more than 600 distributors, 10,000 Wholesalers and more than 3 lakhs of retailers

Lux Cozi Innerwear Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lux Cozi Innerwear SWOT Analysis:

1. Informal kind of organization, which sometimes create difficulties in information flow

2. Professionalism is in developing stage breaking growth rate

Lux Cozi Innerwear Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lux Cozi Innerwear SWOT Analysis:

1. Potential of providing various products across the country using their strong distributional channel

2. Immense opportunities in the Global Markets

Lux Cozi Innerwear Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lux Cozi Innerwear are as mentioned:

1. Fluctuation in the yarn rate

2. Increasing man-power cost to match international standards

3. Fierce competition from multi-nationals operating in India

Lux Cozi Innerwear Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lux Cozi Innerwear:

1. VIP

2. Jockey

3. Calvin Klein

4. Rupa

Hence this concludes the Lux Cozi Innerwear SWOT analysis.

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About Lux Cozi Innerwear

Lux Cozi Innerwear Overview
Parent Company

Lux Hosiery group


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Apna luck pehen ke chalo


Uncompromising quality and comfort

Lux Cozi Innerwear STP

Men looking for exemplary styles and comfort in innerwear

Target Market

Urban boys and men from the middle class


Brand for all

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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