Lux Cozi Innerwear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3283

SWOT Analysis of Lux Cozi Innerwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lux Cozi Innerwear

Parent Company

Lux Hosiery group


Innerwear and Undergarments


Lifestyle and retail

Tagline/ Slogan

Apna luck pehen ke chalo


Uncompromising quality and comfort



Men looking for exemplary styles and comfort in innerwear

Target Group

Urban boys and men from the middle class


Brand for all

SWOT Analysis


1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business.

2. Popular Bollywood actors endorse the brand

3. Old trusted brand in the undergarments and winter-wear clothing.

4. Ad campaigns designed in such a way to make emotional connect with people.

5. A strong nationwide network of more than 600 distributors, 10,000 Wholesalers and more than 3 lakhs of retailers


1. Informal kind of organization, which sometimes create difficulties in information flow

2. Professionalism is in developing stage breaking growth rate


1. Potential of providing various products across the country using their strong distributional channel

2. Immense opportunities in the Global Markets


1. Fluctuation in the yarn rate

2. Increasing man-power cost to match international standards

3. Fierce competition from multi-nationals operating in India



1. VIP

2. Jockey

3. Calvin Klein

4. Rupa

The table above concludes the Lux Cozi Innerwear SWOT analysis along with its marketing and brand parameters.


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