Lux Cozi Innerwear SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Lux Cozi Innerwear is one of the leading brands in the lifestyle and retail sector. Lux Cozi Innerwear SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lux Cozi Innerwear:

Lux Cozi Innerwear Strengths

  1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business.
  2. Popular Bollywood actors endorse the brand
  3. Old trusted brand in the undergarments and winter-wear clothing.
  4. Ad campaigns designed in such a way to make emotional connect with people.
  5. A strong nationwide network of more than 600 distributors, 10,000 Wholesalers and more than 3 lakhs of retailers

Above are the strengths in the SWOT Analysis of Lux Cozi Innerwear. The strengths of Lux Cozi Innerwear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lux Cozi Innerwear Weaknesses

  1. Informal kind of organization, which sometimes create difficulties in information flow
  2. Professionalism is in developing stage breaking growth rate

These were the weaknesses in the Lux Cozi Innerwear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lux Cozi Innerwear Opportunities

  1. Potential of providing various products across the country using their strong distributional channel
  2. Immense opportunities in the Global Markets

Above we covered the opportunities in Lux Cozi Innerwear SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lux Cozi Innerwear Threats

  1. Fluctuation in the yarn rate
  2. Increasing man-power cost to match international standards
  3. Fierce competition from multi-nationals operating in India

The threats in the SWOT Analysis of Lux Cozi Innerwear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lux Cozi Innerwear SWOT analysis.

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About Lux Cozi Innerwear

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lux Cozi Innerwear Overview
Parent Company

Lux Hosiery group


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Apna luck pehen ke chalo


Uncompromising quality and comfort

Lux Cozi Innerwear STP

Men looking for exemplary styles and comfort in innerwear

Target Market

Urban boys and men from the middle class


Brand for all

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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