Lux Cozi Innerwear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lux Cozi Innerwear analyses the brand by its strengths, weaknesses, opportunities & threats. In Lux Cozi Innerwear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lux Cozi Innerwear to benchmark its business & performance as compared to the competitors. Lux Cozi Innerwear is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lux Cozi Innerwear SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lux Cozi Innerwear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lux Cozi Innerwear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lux Cozi Innerwear Brand Analysis
Parent Company

Lux Hosiery group

Category

Innerwear and Undergarments

Sector

Lifestyle and Retail

Tagline/ Slogan

Apna luck pehen ke chalo

USP

Uncompromising quality and comfort

Lux Cozi Innerwear STP
Segment

Men looking for exemplary styles and comfort in innerwear

Target Group

Urban boys and men from the middle class

Positioning

Brand for all

SWOT Analysis of Lux Cozi Innerwear
Lux Cozi Innerwear Strengths

Below are the Strengths in the SWOT Analysis of Lux Cozi Innerwear:

1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business.

2. Popular Bollywood actors endorse the brand

3. Old trusted brand in the undergarments and winter-wear clothing.

4. Ad campaigns designed in such a way to make emotional connect with people.

5. A strong nationwide network of more than 600 distributors, 10,000 Wholesalers and more than 3 lakhs of retailers

Lux Cozi Innerwear Weaknesses

Here are the weaknesses in the Lux Cozi Innerwear SWOT Analysis:

1. Informal kind of organization, which sometimes create difficulties in information flow

2. Professionalism is in developing stage breaking growth rate

Lux Cozi Innerwear Opportunities

Following are the Opportunities in Lux Cozi Innerwear SWOT Analysis:

1. Potential of providing various products across the country using their strong distributional channel

2. Immense opportunities in the Global Markets

Lux Cozi Innerwear Threats

The threats in the SWOT Analysis of Lux Cozi Innerwear are as mentioned:

1. Fluctuation in the yarn rate

2. Increasing man-power cost to match international standards

3. Fierce competition from multi-nationals operating in India

Lux Cozi Innerwear Competition
Lux Cozi Innerwear Competitors

Below are the top 4 competitors of Lux Cozi Innerwear:

1. VIP

2. Jockey

3. Calvin Klein

4. Rupa


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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