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K Swiss SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 13, 2023Read time:

Here is a detailed SWOT analysis of K Swiss covering strengths, weaknesses, opportunities and threats.

K Swiss Strengths

  1. The brand has seen popularity since 1966.
  2.  The brand keeps on marketing its products in innovative ways by videos and website which has led to a sudden increase in its popularity.
  3. The brand has a diverse portfolio including shoes for running and other sports, apparels for sports and jackets, sweaters, sweatshirts, track jackets, tee shirts, caps, socks and bags  for both men and women
  4. The brand is known for its invention-K Swiss tubes, a light weight running shoes providing lightness and comfort.
  5. The customer can reach the product through various channels like departmental stores, sports shops and e commerce website.
  6. The brand has sports stars brand ambassadors

Above are the strengths in the SWOT Analysis of K Swiss. The strengths of K Swiss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

K Swiss Weaknesses

  1. The company does not have its stores in developing countries like India.
  2. The company does not have anylong-term manufacturing agreements with manufacturing units located at various parts of the world like China , Taiwan etc

These were the weaknesses in the K Swiss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

K Swiss Opportunities

  1. The company should make long term agreements with manufacturing units to reduce backlog and other issues.
  2. Increase global penetration
  3. Tie-ups with sports academies, schools etc

Above we covered the opportunities in K Swiss SWOT Analysis. The opportunities for any brand can include prospects of future growth.

K Swiss Threats

  1. Similar products available in other brands.
  2. The company might face trade barriers and currency fluctuations since it imports all the products from its manufacturing units.

The threats in the SWOT Analysis of K Swiss are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the K Swiss SWOT analysis.

About K Swiss

The table below gives the brand overview along with its target market, segmentation, positioning & USP

K Swiss Overview
Parent company

K swiss


Apparel - Footwear


Lifestyle and Retail

Tagline/ slogan

Keep it pure; Partys over;


The brand is known for their top quality running shoes

K Swiss STP

Men and women sporting casual sports apparels

Target group

Urban men and women from upper0middle and upper class


leading worldwide designer, marketer, and distributor of sports, fitness, and casual footwear and apparel

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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