VIP Innerwear SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3531

SWOT Analysis of VIP Innerwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VIP Innerwear

Parent Company

Maxwell Industries


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Ye ander ki baat hai


Contemporary feel and wide range

VIP Innerwear STP


Men innerwear

Target Group

Boys and men from the urban middle class


Value for money premium quality having aspiration value

VIP Innerwear SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VIP Innerwear :

1. Very high growth rate across India

2. Product has un-substitutable demand

3. Brand well known globally as well as locally

4. Diversified set of products


1. Large segment of market in the unorganized sector

2. High – degree of price sensitiveness


1.  Potential to grow in the organized sector market

2. Better advertisements shall create more brand awareness about quality, comfort, brand name and price


1. Fierce competition from multi-nationals operating in India and also local players

2. Changing consumer buying behavior with inflation

VIP Innerwear Competition


Below are the 2 main VIP Innerwear competitors :

1. Jockey

2. Calvin Klein

The brandguide table above concludes the VIP Innerwear SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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