VIP Innerwear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

VIP Innerwear SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of VIP Innerwear, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VIP Innerwear to benchmark its business & performance as compared to the competitors, and make strategic improvements. VIP Innerwear is one of the leading brands in the lifestyle and retail sector.

The article below lists the VIP Innerwear SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the VIP Innerwear SWOT Analysis:

SWOT Analysis of VIP Innerwear

For VIP Innerwear, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

VIP Innerwear Strengths

The strengths of VIP Innerwear looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of VIP Innerwear :

1. Very high growth rate across India

2. Product has un-substitutable demand

3. Brand well known globally as well as locally

4. Diversified set of products

VIP Innerwear Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the VIP Innerwear SWOT Analysis:

1. Large segment of market in the unorganized sector

2. High – degree of price sensitiveness

VIP Innerwear Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in VIP Innerwear SWOT Analysis:

1.  Potential to grow in the organized sector market

2. Better advertisements shall create more brand awareness about quality, comfort, brand name and price

VIP Innerwear Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of VIP Innerwear are as mentioned:

1. Fierce competition from multi-nationals operating in India and also local players

2. Changing consumer buying behavior with inflation

VIP Innerwear Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of VIP Innerwear:

1. Jockey

2. Calvin Klein

Hence this concludes the VIP Innerwear SWOT analysis.

Continue reading more about the brand/company.

About VIP Innerwear

VIP Innerwear Overview
Parent Company

Maxwell Industries


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Ye ander ki baat hai


Contemporary feel and wide range

VIP Innerwear STP

Men innerwear

Target Market

Boys and men from the urban middle class


Value for money premium quality having aspiration value

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to VIP Innerwear. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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