VIP Innerwear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2815

SWOT Analysis of VIP Innerwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VIP Innerwear

Parent Company

Maxwell Industries


Innerwear and Undergarments


Lifestyle and retail

Tagline/ Slogan

Ye ander ki baat hai


Contemporary feel and wide range



Men innerwear

Target Group

Boys and men from the urban middle class


Value for money premium quality having aspiration value

SWOT Analysis


1. Very high growth rate across India

2. Product has un-substitutable demand

3. Brand well known globally as well as locally

4. Diversified set of products


1. Large segment of market in the unorganized sector

2. High – degree of price sensitiveness


1.  Potential to grow in the organized sector market

2. Better advertisements shall create more brand awareness about quality, comfort, brand name and price


1. Fierce competition from multi-nationals operating in India and also local players

2. Changing consumer buying behavior with inflation



1. Jockey

2. Calvin Klein

The table above concludes the VIP Innerwear SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to VIP Innerwear. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: