VIP Innerwear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of VIP Innerwear analyses the brand by its strengths, weaknesses, opportunities & threats. In VIP Innerwear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VIP Innerwear to benchmark its business & performance as compared to the competitors. VIP Innerwear is one of the leading brands in the lifestyle and retail sector.

The table below lists the VIP Innerwear SWOT (Strengths, Weaknesses, Opportunities, Threats), top VIP Innerwear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

VIP Innerwear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
VIP Innerwear Brand Analysis
Parent Company

Maxwell Industries


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Ye ander ki baat hai


Contemporary feel and wide range

VIP Innerwear STP

Men innerwear

Target Group

Boys and men from the urban middle class


Value for money premium quality having aspiration value

SWOT Analysis of VIP Innerwear
VIP Innerwear Strengths

Below are the Strengths in the SWOT Analysis of VIP Innerwear:

1. Very high growth rate across India

2. Product has un-substitutable demand

3. Brand well known globally as well as locally

4. Diversified set of products

VIP Innerwear Weaknesses

Here are the weaknesses in the VIP Innerwear SWOT Analysis:

1. Large segment of market in the unorganized sector

2. High – degree of price sensitiveness

VIP Innerwear Opportunities

Following are the Opportunities in VIP Innerwear SWOT Analysis:

1.  Potential to grow in the organized sector market

2. Better advertisements shall create more brand awareness about quality, comfort, brand name and price

VIP Innerwear Threats

The threats in the SWOT Analysis of VIP Innerwear are as mentioned:

1. Fierce competition from multi-nationals operating in India and also local players

2. Changing consumer buying behavior with inflation

VIP Innerwear Competition
VIP Innerwear Competitors

Below are the top 2 competitors of VIP Innerwear:

1. Jockey

2. Calvin Klein

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VIP Innerwear. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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