Quiksilver SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Quiksilver analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Quiksilver SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quiksilver to benchmark its business & performance as compared to the competitors and industry. As of 2020, Quiksilver is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Quiksilver competitors and includes Quiksilver target market, segmentation, positioning & Unique Selling Proposition (USP).

Quiksilver SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Quiksilver Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Ride the hazardous wave; When the sun runs our i'll use the moon


Complete surf-wear and board-sportswear brand.

Quiksilver STP
Quiksilver Segmentation

Sporty Men, Women and kids

Quiksilver Target Market

Urban men women and kids from the middle and upper middle class

Quiksilver Positioning

Exclusive sport-wear brand.

Quiksilver SWOT Analysis
Quiksilver Strengths

Below are the Strengths in the SWOT Analysis of Quiksilver:

1. Over decades the company has achieved the reputation of being the largest manufacturer of surf-wear and board-sportswear equipment in the world.
2. The brand has a strong presence across the world with it operating over 800 stand-alone stores across five zones, Australia, Europe, Asia, Africa, North and South America, with presence in major Retailers through MBO’s.
3. The financial restructuring with Rhone Group has been a success and the returns are paying off.
4. The company has diversified into various product lines like watches, wallets, belts to become a complete sports lifestyle brand

5. Good advertising and brand presence

Quiksilver Weaknesses

Here are the weaknesses in the Quiksilver SWOT Analysis:

1. Fake imitations and replica products affect branding and sales
2. In comparison to the rate of production the company has a very low market share in the global market as compared to its competitors

Quiksilver Opportunities

Following are the Opportunities in Quiksilver SWOT Analysis:

1. The company can go into online sales to reach out to a larger no of customers, which has been an effective retail medium.
2. The company can further concentrate on brand-building of its new product lines which are yet to gain popular attention.
3. The company can explore new markets and sponsor emerging competitions where the sport is growing.

Quiksilver Threats

The threats in the SWOT Analysis of Quiksilver are as mentioned:

1. The threat for the brand is from environmental regulations for the sport from across the world which can act as a spoil-sport.
2. The company faces the threat of counterfeit products which have caused significant losses
3. The fluctuations in the currency rates across the world can also effect their sales revenues.

Quiksilver Competition

Below are the top 4 Quiksilver competitors:

1. Nike
2. Adidas
3. Puma

4. Reebok

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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