Quiksilver SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9150

SWOT analysis of Quiksilver analyses the brand/company with its strengths, weaknesses, opportunities & threats. Quiksilver is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Quiksilver competitors and elaborates Quiksilver segmentation, targeting, positioning & USP.


Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Ride the hazardous wave; When the sun runs our i'll use the moon


Complete surf-wear and board-sportswear brand.

Quiksilver STP


Sporty Men, Women and kids

Target Group

Urban men women and kids from the middle and upper middle class


Exclusive sport-wear brand.

Quiksilver SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quiksilver. Strengths are:

1. Over decades the company has achieved the reputation of being the largest manufacturer of surf-wear and board-sportswear equipment in the world.
2. The brand has a strong presence across the world with it operating over 800 stand-alone stores across five zones, Australia, Europe, Asia, Africa, North and South America, with presence in major Retailers through MBO’s.
3. The financial restructuring with Rhone Group has been a success and the returns are paying off.
4. The company has diversified into various product lines like watches, wallets, belts to become a complete sports lifestyle brand

5. Good advertising and brand presence


Here are the weaknesses in the Quiksilver SWOT Analysis:

1. Fake imitations and replica products affect branding and sales
2. In comparison to the rate of production the company has a very low market share in the global market as compared to its competitors


Following are the Opportunities in Quiksilver SWOT Analysis:

1. The company can go into online sales to reach out to a larger no of customers, which has been an effective retail medium.
2. The company can further concentrate on brand-building of its new product lines which are yet to gain popular attention.
3. The company can explore new markets and sponsor emerging competitions where the sport is growing.


The threats in the SWOT Analysis of Quiksilver are as mentioned:

1. The threat for the brand is from environmental regulations for the sport from across the world which can act as a spoil-sport.
2. The company faces the threat of counterfeit products which have caused significant losses
3. The fluctuations in the currency rates across the world can also effect their sales revenues.

Quiksilver Competition


Below are the top 4 Quiksilver competitors:

1. Nike
2. Adidas
3. Puma

4. Reebok

The brandguide table above concludes the Quiksilver SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Quiksilver. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: