Published in Lifestyle and Retail category by MBA Skool Team
Reebok is one of the leading brands in the lifestyle and retail sector. Reebok SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reebok:
Reebok is amongst the largest seller of athletic footwear and athletic apparel in the world.
Reebok brings out the perfect combination of technology and fitness each year in its products.
Products are made not only in the premium range but also in mid-range.
The Reebok value store targets lower income groups thus categorizing its products for each class of society.
The brand has been endorsed by many sports stars and movie celebs globally
Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach.
Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc
Excellent advertising and branding make it a popular brand
Reebok has its business spread in more than 80 countries, along with Adidas
Above are the strengths in the SWOT Analysis of Reebok. The strengths of Reebok looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reebok faces tough problem from fake and duplicate sales
Being a popular brand means any controversy affects brand image considerably
These were the weaknesses in the Reebok SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reebok company is known for its innovative and comfortable footwear and sports apparel.
Reebok targets all ages who are sporty, adventurous and who want to be fit.
Urban men women and kids from the upper middle class
Celebrate individuality in Sports and Life
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