Reebok SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reebok analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reebok SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reebok to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reebok is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reebok competitors and includes Reebok target market, segmentation, positioning & Unique Selling Proposition (USP).

Reebok SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reebok Brand Analysis
Parent company

Adidas

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

I am what I am

Usp

Reebok company is known for its innovative and comfortable footwear and sports apparel.

Reebok STP
Reebok Segmentation

Reebok targets all ages who are sporty, adventurous and who want to be fit.

Target group

Urban men women and kids from the upper middle class

Reebok Positioning

Celebrate individuality in Sports and Life

Reebok SWOT Analysis
Reebok Strengths

Below are the Strengths in the SWOT Analysis of Reebok:

1. Reebok is amongst the largest seller of athletic footwear and athletic apparel in the world.

2. Reebok brings out the perfect combination of technology and fitness each year in its products.

3. Products are made not only in the premium range but also in mid-range.

4. The Reebok value store targets lower income groups thus categorizing its products for each class of society.

5. The brand has been endorsed by many sports stars and movie celebs globally

6. Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach.

7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc

8. Excellent advertising and branding make it a popular brand

9. Reebok has its business spread in more than 80 countries, along with Adidas

Reebok Weaknesses

Here are the weaknesses in the Reebok SWOT Analysis:

1. Reebok faces tough problem from fake and duplicate sales

2. Being a popular brand means any controversy affects brand image considerably

Reebok Opportunities

Following are the Opportunities in Reebok SWOT Analysis:

1. Reebok can expand more in the kids section

2. Lifestyle section can be expanded and can be given more focus.

3. More tie-ups with sports academies and schools worldwide

4. Tapping the growing interest of sports in emerging economies can be targeted by Reebok

Reebok Threats

The threats in the SWOT Analysis of Reebok are as mentioned:

1. Competition by international brands means limited market share from Reebok

2. Fluctuating international currencies can mean losses to the company

3. Fake imitations can cause loss to the brand

4. Cannibalization with Adidas brand can also affect Reebok's business

Reebok Competition
Competitors

Below are the top 12 Reebok competitors:

1. Nike

2. Adidas

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reebok. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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