Reebok SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 19349

SWOT Analysis of Reebok with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company



Apparel and accessories


Lifestyle and retail

Tagline/ slogan

I am what I am


Reebok company is known for its innovative and comfortable footwear and sports apparel.

Reebok STP


Reebok targets all ages who are sporty, adventurous and who want to be fit.

Target group

Urban men women and kids from the upper middle class


Celebrate individuality in Sports and Life

Reebok SWOT analysis


1. Reebok is amongst the largest seller of athletic footwear and athletic apparel in the world.

2. Reebok brings out the perfect combination of technology and fitness each year in its products.

3. Products are made not only in the premium range but also in mid-range.

4. The Reebok value store targets lower income groups thus categorizing its products for each class of society.

5. The brand has been endorsed by many sports stars and movie celebs globally

6. Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach.

7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc

8. Excellent advertising and branding make it a popular brand

9. Reebok has its business spread in more than 80 countries, along with Adidas


1. Reebok faces tough problem from fake and duplicate sales

2. Being a popular brand means any controversy affects brand image considerably


1. Reebok can expand more in the kids section

2. Lifestyle section can be expanded and can be given more focus.

3. More tie-ups with sports academies and schools worldwide

4. Tapping the growing interest of sports in emerging economies can be targeted by Reebok


1. Competition by international brands means limited market share from Reebok

2. Fluctuating international currencies can mean losses to the company

3. Fake imitations can cause loss to the brand

4. Cannibalization with Adidas brand can also affect Reebok's business





3.New Balance





8.Liberty Shoes

The table above concludes the Reebok SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Reebok. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: