Reebok SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 29117

SWOT analysis of Reebok analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reebok SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reebok to benchmark its business & performance as compared to the competitors and industry. Reebok is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Reebok competitors and elaborates Reebok market segmentation, target group, positioning & Unique Selling Proposition (USP).

Reebok SWOT, Competitors, Marketing STP & Brand analysis Table
Reebok Brand Analysis
Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

I am what I am


Reebok company is known for its innovative and comfortable footwear and sports apparel.

Reebok STP

Reebok targets all ages who are sporty, adventurous and who want to be fit.

Target group

Urban men women and kids from the upper middle class


Celebrate individuality in Sports and Life

Reebok SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reebok. Strengths are:

1. Reebok is amongst the largest seller of athletic footwear and athletic apparel in the world.

2. Reebok brings out the perfect combination of technology and fitness each year in its products.

3. Products are made not only in the premium range but also in mid-range.

4. The Reebok value store targets lower income groups thus categorizing its products for each class of society.

5. The brand has been endorsed by many sports stars and movie celebs globally

6. Reebok operates through a network of department stores, sporting goods, specialty retailers, company-owned stores, licensees thus having a better reach.

7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc

8. Excellent advertising and branding make it a popular brand

9. Reebok has its business spread in more than 80 countries, along with Adidas


Here are the weaknesses in the Reebok SWOT Analysis:

1. Reebok faces tough problem from fake and duplicate sales

2. Being a popular brand means any controversy affects brand image considerably


Following are the Opportunities in Reebok SWOT Analysis:

1. Reebok can expand more in the kids section

2. Lifestyle section can be expanded and can be given more focus.

3. More tie-ups with sports academies and schools worldwide

4. Tapping the growing interest of sports in emerging economies can be targeted by Reebok


The threats in the SWOT Analysis of Reebok are as mentioned:

1. Competition by international brands means limited market share from Reebok

2. Fluctuating international currencies can mean losses to the company

3. Fake imitations can cause loss to the brand

4. Cannibalization with Adidas brand can also affect Reebok's business

Reebok Competition

Below are the top 12 Reebok competitors:

1. Nike

2. Adidas

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics

The brandguide table above concludes the Reebok SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reebok. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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