Published in Lifestyle and Retail category by MBA Skool Team
Best Buy is one of the leading brands in the lifestyle and retail sector. Best Buy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Best Buy:
Global Presence in China, Mexico, Puerto Rico, Canada apart from being a leader in USA
Reach to high customers through online media
Wide range of products in consumer durable including own brand products
Skilled workforce and salesforce with approx 180,000 employees
One of the largest music instrument distributor in US and can leverage on that brand name
Strong performance service plan
Above are the strengths in the SWOT Analysis of Best Buy. The strengths of Best Buy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Best Buy Weaknesses
Brand recall is limited outside USA
High competition in consumer durable category
These were the weaknesses in the Best Buy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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