Best Buy SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11468

SWOT Analysis of Best Buy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Best Buy

Parent Company

Best Buy


Consumer electronics


Lifestyle and Retail

Tagline/ Slogan

Best Buy


Customer centric style

Best Buy STP


Style and image conscious people

Target Group

Young population and corporate level people


Customer centric store

Best Buy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Best Buy :

1. Global Presence in China, Mexico, Puerto Rico, Canada apart from being a leader in USA
2. Reach to high customers through online media
3. Wide range of products in consumer durable including own brand products

4. Skilled workforce and salesforce with approx 180,000 employees

5. One of the largest music instrument distributor in US and can leverage on that brand name

6. Strong performance service plan


1. Brand recall is limited outside USA

2. High competition in consumer durable category


1. Expanding into lifestyle segment
2. Attracting more customers by leveraging through online media

3. Penetration into the emerging economies to increase global visibility


1.Presence only in consumer durables so can be easily substituted

2. Brand recall as different brand names present

3. Change in govt policies to affect operations

Best Buy Competition


Below are the 3 main Best Buy competitors :

1.Circuit City

2.Fry’s Electronics


The brandguide table above concludes the Best Buy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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